Media Contact
Brad Bebell
MPI Director of Marketing
bbebell@mpiweb.org
+1.972.702.3029
For Immediate Release
Global Research Study on Corporate Social Responsibility
Completed
Landmark findings to be presented by MPI Foundation at IMEX America
OCTOBER 8, 2012, DALLAS - The MPI Foundation has completed the third and final
phase of its benchmark Thought Leadership research study on Corporate Social
Responsibility (CSR), the results of which will be presented at IMEX America 2012 in Las
Vegas.
For meetings and event professionals, the findings will enhance their understanding of
CSR and demonstrate ways the policy can be put into practice ahead of consumer
demand.
The research is based on more than 2,300 surveys representing businesses and
delegates from more than 150 countries and 90 interviews.
Among the findings:
•
•
•
80 percent of industry professionals feel that customer expectations for CSR will
increase in the coming years
77 percent of delegates say it pleases them to buy from ethically and socially
responsible organizations
68 percent of delegates say they will pay more to buy the products of a company
that demonstrates its care for the well-being of society
“The study delves into CSR at its deepest level, including the barriers and challenges to
achieving it, best practices and engagement with formal and accredited programs,” says
Cindy D’Aoust, COO and Interim CEO MPI International.
The study was conducted by researchers from the International Center for Research in
Events, Tourism and Hospitality at Leeds Metropolitan University in the U.K. and was
made possible through a generous investment by InterContinental Hotel Group (IHG).
According to D’Aoust, “The importance of this study cannot be understated. The industry
is clearly making strides in sustainability. Now we need to communicate our CSR
credentials and commitment to stakeholders.”
Earlier phases of MPI’s research on CSR focused on current business environments,
CSR market drivers, case studies and programs. These latest findings will be presented
at IMEX America, followed by the release of a series of related research papers focusing
on specific CSR topics.
For more information visit www.mpiweb.org/csr.
###
About the CSR Session
What CSR Really Means to You and Your Delegates
Date: Monday October 8th; 10:30-11:30AM
Room: 2304
Sponsored by: IHG
Presenter: Jackie Mulligan
Hear the results of the Global CSR study which provides insights into how the results
could be used to benefit your meeting and hospitality business. Global insights of
delegates and the meetings industry will show the strengths and shortfalls in the current
CSR state of play. The session will be presented by researchers from the International
Center for Research in Events, Tourism and Hospitality at Leeds Metropolitan University
and will include examples of how CSR is being implemented in practice.
Session attendees will receive a complimentary copy the research report.
About MPI
Meeting Professionals International (MPI), the meeting and event industry’s largest and
most vibrant global community, helps members thrive by providing human connections to
knowledge and ideas, relationships, and marketplaces. MPI membership is comprised of
more than 21,000 members belonging to 71 chapters and clubs worldwide. For additional
information, visit mpiweb.org.
About MPI Foundation
MPI Foundation is passionately committed to bringing vision and prosperity to the
meetings and events community worldwide by investing in results-oriented initiatives that
shape the future and bring success to the meetings and events community. MPI is the
meetings and events industry’s largest and most vibrant global community comprised of
more than 21,000 members representing 80 countries worldwide. For more information
visit www.mpiweb.org
About ICRETH
The International Centre for Research in Events, Tourism and Hospitality (ICRETH)
combines the research and enterprise strengths of the former Centre for Tourism and
Cultural Change (CTCC), the International Centre for Responsible Tourism (ICRT) and
research housed within the UK Centre for Events Management and Centre for Hospitality.
ICRETH is aligned with School Of Events, Tourism and Hospitality as well as the
Carnegie Research Institute.