Curriculum Vitae of Rachel Han
Rachel Han
CONRAD N. HILTON COLLEGE OF HOTEL AND RESTAURANT MANAGEMENT
UNIVERSITY OF HOUSTON
229 C.N. Hilton & College, Suite 238, Houston, TX 77204-3028
Voice: (713) 743-0573 Email: rhan3@uh.edu
EDUCATION______________________________________________________
2015
Doctor of Philosophy, The Pennsylvania State University
School of Hospitality Management
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2007
Master of Management in Hospitality, Cornell University
School of Hotel Administration
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2002
Areas of Study: Hospitality/Services marketing, Operations
management, Revenue Management
Dissertation: “Not all advertisements are created equal: The role
of construal level on hedonic and utilitarian attributes”
Dissertation Chair & Advisor: Anna S. Mattila Ph.D.
Areas of Study: Services marketing, Revenue management
Bachelor of Science in Hospitality Management, University of
Nevada, Las Vegas
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Graduated Cum Laude
AREAS OF RESEARCH_____________________________________________
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Hospitality/Services marketing
Pricing and promotions
Revenue management
Social media
Lodging management
Curriculum Vitae of Rachel Han
PUBLICATIONS AND SUBMISSIONS________________________________
Wu, L., Mattila, A. S., & Han, R. (2014). “Territoriality revisited: Other customers’
perspective.” International Journal of Hospitality Management, 38, 48-56.
Wu, L., Han, R., & Mattila, A. S. “For whom service failure is not an option: Double Whammy
effect of ethnicity and gender on consumers’ response to management level service
failure.” Journal of Service Management. (Forthcoming)
Han, R. & Mattila, A. S. “When advertisements are shared on Facebook: The mediation effect of
self-enhancement on willingness to share.” Submitted to Cornell Quarterly. Under
Review.
Han, R. & Mattila, A. S. “Not all advertisements are created equal: The role of construal level
on hedonic and utilitarian attributes.” Submitted to Journal of Service Research. Under
Review.
WORKING PAPERS________________________________________________
Han, R., Blank, A., & Mattila, A. S. “The moderating effect of scarcity on material purchases
versus experiential purchases.” Targeted for Journal of Services Marketing.
Han, R., Kwon, E., & Mattila, A. S. “Smaller portion, same price: The moderating role of
health consciousness.” Targeted for Cornell Quarterly.
Han, R., & Mattila, A. S. “When scarcity messages works: The moderating effect of customer’s
culture.” Targeted for International Journal of Hospitality Management.
Curriculum Vitae of Rachel Han
REFEREED CONFERENCE PRESENTATIONS________________________
Han, R., Wu, L., & Mattila, A. S “When stereotypes hurt: The joint impact of ethnicity and
gender on consumers’ response to management-level service failures” The 20th Annual
Graduate Education and Graduate Student Research Conference in Hospitality and
Tourism, Tempa, Florida, Jan. 8-10, 2015.
Han, R., Kwon, E., & Mattila, A. S. “Smaller Portion, Same Price” The 20th Annual Graduate
Education and Graduate Student Research Conference in Hospitality and Tourism,
Tempa, Florida, Jan. 8-10, 2015.
Han, R., Wu, L., & Mattila, A. S. “For whom mistakes not allowed? Consumers’ stereotype
responses toward management-level service failures.” 2014 Frontiers in Service
Conference, Miami, Florida, June 26-29, 2014.
Han, R. & Mattila, A. S. “Why do we share advertisements on Facebook?” The 19th Annual
Graduate Education and Graduate Student Research Conference in Hospitality and
Tourism, Houston, Texas, Jan. 3-5, 2014.
Wu, L., Han, R., & Mattila, A. S. “Hello, you are not supposed to say no! The impact of other
customer’s territorial behavior” 2013 Annual ICHRIE conference, St. Louis, Missouri,
Jul. 24-27, 2013.
Han, R., & Mattila, A. S. “The impact of consumers’ culture on the effectiveness of scarcity
messages.” The 18th Annual Graduate Education and Graduate Student Research
Conference in Hospitality and Tourism, Seattle, Washington, Jan. 3-5, 2013.
Curriculum Vitae of Rachel Han
TEACHING EXPERIENCE__________________________________________
2014-2015
Instructor
School of Hospitality Management, The Pennsylvania State University
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2011-2014
Taught Hospitality Marketing (HRIM 442), Spring 2014,
Summer 2014
Taught Hospitality Decision Making and Information Systems
(HM 350), Fall 2014, Spring 2015
Teaching Assistant
School of Hospitality Management, The Pennsylvania State University
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Revenue Management (HRIM 483), Fall 2011, Spring 2012, Fall,
2012, Spring 2013, Fall 2013, Spring 2014
Decision Making and Information Systems (HRIM 350), Fall
2013, Spring 2014
Strategic Hospitality Management (HRIM 490w), Fall 2013
Organization Behavior (HRIM 365), Fall 2013, Spring 2013
Hospitality Marketing (HRIM 442), Fall 2011, Spring 2012,
Spring 2015
Introduction to Hospitality Technology (HRIM 271), Fall 2011
INDUSTRY EXPERIENCE__________________________________________
2009-2011
Market Manager, Orbitz Worldwide, North Asia Region, Hong Kong
• Define key and potential revenue producers, and develop
strategies to grow the business as per targets
• Support hotel suppliers in managing inventory in all OWW
sourcing systems for the various brands including Orbitz,
Cheaptickets, Ebookers, HotelClub, and RatestoGo
2008-2009
Revenue Manager, Raffles Hotel, Singapore
Curriculum Vitae of Rachel Han
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2007-2008
2002-2005
Implement dynamic rates using Ideas Revenue Management
System
Develop marketing plans, including pricing and revenue
maximization strategies
Quality Service Manager, Fairmont Raffles Hotels International,
Singapore
• Develop a set of core operating standards for every major
functional area for Raffles hotel brand
Assistant Manager, Room Division, The Samsung Shilla Hotel, Seoul
• Manage teams of ten on implementation and training Six-Sigma
projects
• Participate in reestablishing the SOP (Standard Operating
Procedures) for the room division, and redesign loyalty programs
CERTIFICATIONS_________________________________________________
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Kern Graduate School Teaching Certificate, The Pennsylvania State University,
Spring 2012
Schreyer Institute for Teaching Certificate, The Pennsylvania State University, Spring
2013
Six Sigma Greenbelt Certificate, trained and certified by Samsung, 2003
SCHOLARSHIPS, LEADERSHIP AND SERVICE______________________
2014-Present
College of Health and Human Development Search Committee
The Pennsylvania State University
• Appointed by the Dean to serve on committee to identify a new
Director for The School of Hospitality Management
2013-Present
Ad Hoc Reviewer
Journal of Hospitality and Tourism Research
2013-2014
HRIM Department Representative
The Pennsylvania State University
• Graduate Council, College of Health and Human Development
Curriculum Vitae of Rachel Han
2013-2014
Vice President of International Hospitality Research Society
The Pennsylvania State University
2012-2014
Treasurer of Graduate Student Association
School of Hospitality Management, The Pennsylvania State University
2006
Singapore Tourism Board Scholarship (45,000 USD)