Our Lady of Mount Carmel
Department of Business Studies
Course Name:
Course Code:
Level:
Prerequisite:
Marketing: Goods, Services, Events
BMI 3C
Grade 11
None
Course Overview:
This course introduces the fundamental concepts of product marketing, which includes the marketing of
goods, services, and events. Students will examine how trends, issues, global economic changes, and
information technology influence consumer buying habits. Students will engage in marketing research,
develop marketing strategies, and produce a marketing plan for a product of their choice.
Prerequisite: None
Curriculum Strands:
Marketing Fundamentals
• Describe the process by which goods and services are exchanged;
• Explain how marketing influences consumers and competition;
• Demonstrate an understanding of the importance of marketing research to a business and how
information technology can be used to obtain and analyse marketing-related information;
• Analyse marketing strategies used by organizations in the not-for-profit sector;
• Compare the factors that influence marketing methods and activities in the global economy.
The Marketing Mix
• Explain the stages of product development;
• Explain the factors involved in the pricing of goods, services, and events;
• Compare a variety of distribution strategies and the logistics associated with them;
• Demonstrate an understanding of the strategies involved in the promotion of goods, services,
and events.
Trends in Marketing
• Explain the effects of new information technologies on marketing strategies and consumer
trends;
• Identify and describe various environmental, ethical, social, and legal issues that affect
marketing activities;
• Demonstrate an understanding of the potential for participation in the global marketplace;
• Summarize, on the basis of computer research, career pathways in marketing.
The Marketing Plan
• Explain the process of developing a marketing plan;
• Develop a marketing plan for a good, service, or event;
• Analyse the uses of a marketing plan.
Assessment and Evaluation:
Students will be assessed & evaluated according to the work produced & skills displayed. Methods of
providing feedback may include assessing work in process & evaluating completed assignments, quizzes,
tests, co-operative learning activities, research, and presentations.
Category Weightings
Term (70%):
Knowledge & Understanding
Thinking & Inquiry
Communication
Application
30%
20%
20%
30%
Final (30%):
Culminating Activity
Final Exam
10%
20%
Communication
Application
Achievement Categories:
Knowledge/
Understanding
Thinking/Inquiry
knowledge of facts and terms
critical and creative thinking
skills (e.g., evaluating business
situations; analysing financial
data and solving business
problems; making decisions)
understanding of concepts,
principles, and theories
understanding of relationships
between concepts and ideas
inquiry skills (e.g., generating
ideas; formulating questions;
planning; selecting strategies
and resources; analysing,
interpreting, and assessing
information; forming
conclusions)
communication of information
and ideas (e.g., through
writing, visual and oral
presentations)
use of language, symbols,
and visuals
communication for different
audiences and purposes (e.g.,
choice of language and style
relevant to business
environments)
application of concepts, skills, and
procedures in familiar contexts
transfer of concepts, skills, and
procedures to new contexts
use of equipment, materials, and
technology
application of technology (e.g.
choice of tools and software,
ethical use)
making connections (e.g. between
use of various forms of
personal experiences and the
communication (e.g., memos,
subject, between the subjects and
letters, reports)
the world outside the school
Feedback will also be provided for student learning skills. Skills like working independently, team work, organization, work habits and homework, and
initiative are assessed independently student achievement and will be conducted through the use of a rubric indicating specific criteria to be achieved
to receive each of the following letter grades:
E –Excellent
G – Good
S – Satisfactory
N - Needs Improvement
Achievement Levels:
Level 1: 50 – 59%
Limited knowledge and/or
success
Level 2: 60 – 69%
Some knowledge and/or
success
Level 3: 70 – 79%
Considerable knowledge
and/or success
Level 4: 80 – 100%
Thorough understanding &
mastery of skills
Please refer to your student agenda for the following policies:
Evaluation
Attendance
Uniform
Student Textbook: The World of Marketing, A Canadian Perspective. Wilson. 2003. Replacement cost: $80.00
Student Workbook: The course textbook has an accompanying workbook in which students will complete chapter
activities and review. Each student is required to purchase this workbook for $20. Cash only please.
Student: (print name)
__________________________ Signature: ____________________________
Parent/Guardian Signature: ___________________________ Date:
____________________________