COURSE OVERVIEW
PORT CREDIT S. S.
GRADE 11 PROGRAM
DEPARTMENT: Business
COURSE CODE: BMI 3CO
COURSE: Marketing: Goods, Services, Events
CREDIT VALUE: 1
PREREQUISITE: None
TEXTBOOK: The World of Marketing: A
Canadian Perspective
OVERVIEW OF THE COURSE:
This course introduces the fundamental concepts of product marketing, which includes the
marketing of goods, services, and events. Students will examine how trends, issues, global
economic changes, and information technology influence consumer buying habits. Students will
engage in marketing research, development marketing strategies, and produce a marketing plan for
a product of their choice.
OVERALL EXPECTATIONS:
MARKETING FUNDAMENTALS
• describe the process by which goods and services are exchanged;
• explain how marketing influences consumers and competition;
• demonstrate an understanding of the importance of marketing research to a business and how
information technology can be used to obtain and analyse marketing-related information;
• analyse marketing strategies used by organizations in the not-for-profit sector;
• compare the factors that influence marketing methods and activities in the global economy.
THE MARKETING MIX
• explain the stages of product development;
• explain the factors involved in the pricing of goods, services, and events;
• compare a variety of distribution strategies and the logistics associated with them;
• demonstrate an understanding of the strategies involved in the promotion of goods, services,
and events.
TRENDS IN MARKETING
• explain the effects of new information technologies on marketing strategies and consumer
trends;
• identify and describe various environmental, ethical, social, and legal issues that affect
marketing activities;
• demonstrate an understanding of the potential for participation in the global marketplace;
• summarize, on the basis of computer research, career pathways in marketing.
THE MARKETING PLAN
• explain the process of developing a marketing plan;
• develop a marketing plan for a good, service, or event;
• analyse the uses of a marketing plan.
EVALUATION:
Assessment and evaluation in this course will be based on provincial curriculum expectations.
Evaluation throughout the course and the final evaluation will incorporate four broad categories:
A final grade will be calculated: Term Work = 70%; Final Evaluation = 30%.
Knowledge and
Understanding
15%
Thinking/
Inquiry
TERM
15%
Communication
WORK
20%
Application
=
70%
20%
Final Summative
Evaluation
30%
30%
Students will also receive descriptive feedback as part of the assessments that will not form part
of the student’s final marks.
COPYING WORK (PLAGIARISM):
Copying work from the Internet, from another student, or from any other source and saying it is
your own work is a serious offense. The work will be given a mark of zero and no chance will
be given to make it up.
LEARNING SKILLS:
The following learning skills will be taught and assessed throughout the course and rated on the
report card:
Responsibility
Organization Skills
Independent Work Skills
Collaborative Work Skills
Initiative
Self-Regulation
These skills will not be included in the final numeric mark unless they are part of the provincial
curriculum expectations for the course. However, it is important to remember that the
development of these skills is critical to academic achievement and does have a direct bearing
on the final mark.
EQUIPMENT / MATERIALS NEEDED:
• A three-ring binder containing lined paper for notebook purposes
• Pens, pencils, eraser, ruler, highlighter, planner
• Textbook provided ($120 value)
This form should be signed by the parent/guardian and the student
and kept in the student’s subject notebook.
I acknowledge that I have read the subject overview and evaluation strategies for this course.
______________________________
Parent/Guardian’s Signature
_______________________________
Student’s Signature