History of Sports
and Entertainment
Chapter 2
A Brief History of Leisure

Sports and Entertainment
are leisure activities for the
purpose of enjoyment.

Consumers need free time
and discretionary income
A Brief History of Leisure

Used to be pastimes
just for the wealthy needed time and
money available.

Labor unions fought for
and won higher wages,
better working
conditions, and better
working hours.
Entertainment for Everyone

The creation of public
transportation got the
people to the venues

Thomas Edison invented
the kinetoscope – a device
for viewing moving pictures

Other inventors – Lumiere
brothers and George
Eastman – contributed to
motion picture technology
Entertainment for Everyone

Further inventions such as
the nickelodeon helped the
entertainment industry
grow from silent movies to
full-sound films

In 1927, The Jazz Singer
premiered as the first
talking movie.
Entertainment for Everyone

Canadian-born actress
Mary Pickford was the
world’s first international
movie star

Babe Ruth set records in
baseball that would stand
for decades.
Entertainment for Everyone

Entertainment and
Sports were a welcomed
distraction from the
hardships of the Great
Depression

They were a relief from
the trauma of World War
II
Development of Sports and
Entertainment Marketing

William “Bill” Veeck
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Owned Cleveland Indians and Chicago
White Sox
Known for Sports Marketing
Innovations
Believed consumers wanted to be
involved
Fireworks, dazzling scoreboards,
special-event nights
Made events more profitable
Development of Sports and
Entertainment Marketing

Adolph Zukor
 Founded Paramount Pictures
 Knew how to entertain people
 Drew big box-office crowds
 Owned a chain of theaters
Similarities and Differences

Lakers or Knicks game
See Spike Lee, Jack Nicholson,
or Salma Hayek watching
Shaquille O’Neal or Keith Van
Horn

People Magazine
Sports and Entertainment Stars
Sports Figures

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Have exposure on television
Have exposure in magazines
Have exposure in advertising
Have sold clothes, perfume, athletic
shoes, and cars
Sports

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Have created TV
channels
Have inspired Movies
Have been recorded in
books
Have their own video
games
Have theme restaurants
Have created fashion
trends
Have created magazines