Public Relations Department: Marketing Plan
Department:
Event Title:
Event Coordinator:
Date of Event:
I.
Location:
Time:
Overview – What it is the events main objective? What point do you want to get across, why will people want to attend?
II. Purpose- Issues
III. Demographic- Target audience
IV. Product – What are you presenting? Will there be a special speaker?
Will you need a Press Release?
YES
NO
Do you plan on using a graphic?
YES
NO
Will you need volunteers?
YES
NO
Have you filled the proper paper work for event? (I.e. UH Reservation Request, Freedom of Expression)
YES
NO
If YES, have you received confirmation for the paperwork?
YES
NO