M0084 – Sistem Informasi dalam Manajemen
Running Case – Group Assignment
DIRT BIKE – USA
Management Overview of Dirt Bikes
Software requirements:
1. Spreadsheet software
2. Word processing software
3. Electronic presentation software
Questions:
Dirt Bikes’ management has asked you to prepare a management analysis of the company
to help it assess the firm’s current situation and future plans. Prepare a report that
addresses these questions:
1. What are the company goals and culture?
2. What products and services does Dirt Bikes USA provide? How many types of
products and services are available to customers? How does Dirt Bikes sell its
products?
3. How many employees are managers, production workers, or knowledge or
information workers? How “flat” or “hierarchical” is the company
organizational structure?
4. What kinds of information systems and technologies would be the most important
for a company such as Dirt Bikes?
5. Organizational performance: Is Dirt Bikes a profitable company? How well is
the company performing financially?
6. Use electronic presentation software to summarize your analysis of Dirt Bikes’
performance for management.
Hints:
To answer question 5, review Dirt Bikes’ selected financial data in the Introduction to
Dirt Bikes: its income statement and summary balance sheet data from 2000-2002,
annual sales of Dirt Bikes models between 1998 and 2002, and total domestic vs.
international sales between 1998 and 2002 .
o Use your spreadsheet software to create graphs of Dirt Bikes’ sales history
between 1998 and 2002 and its domestic versus international sales between 1998
and 2002. Select the type of graph that is most appropriate for presenting the
data you are analyzing.
o Use your spreadsheet software to calculate the gross and net margins in Dirt
Bikes’ income statements from 2000-2002. You can also create graphs showing
trends in selected pieces of Dirt Bikes’ income statement and balance sheet data if
you wish. (You may want to rearrange the historical ordering of the data if you
decide to do this.)
Here are some questions to think about as you review the sales data:
o Have sales been growing steadily?
o What are Dirt Bikes best and worst performing products?
o What is the proportion of domestic to international sales? Have international
sales grown relative to domestic sales?
Here are some questions to think about as you review the income statement and
summarized balance sheet data:
o Are revenues (sales) growing and at what rate? What is the cost of goods sold
compared to revenues? Is it increasing or decreasing?
o Are the firm’s gross and margins increasing or decreasing?
o Are the firm’s operating expenses increasing or decreasing?
o Is the firm heavily in debt? Does it have assets to pay for expenses and to finance
the development of new products and information systems?