TITLE: Director, Digital Marketing
REPORTS TO: Vice President of Property and Partnership Marketing
The Director of Digital Marketing will spearhead and drive the digital marketing strategy and
technology platform for our property marketing teams. The Director of Digital Marketing will stay
on top of and ahead of the latest digital trends and articulate digital concepts and solutions
interdepartmentally in a clear and compelling way. This role serves as a key member of the
marketing team and will work with departments across the company to accomplish digital and
social media goals and objectives.
The Director of Digital will:
 Develop and implement a digital strategy that differentiates PREIT Malls in the industry and
supports the company’s overall strategic goals and marketing plan with a focus on driving
sales and building brand loyalty.
 Identify, propose, lead, develop, implement, and maintain a proactive result driven, digital
and social media campaigns including digital assets, mall websites, mobile apps, and social
media platforms.
 Orchestrate all digital touch points and be responsible for driving collaboration in the
development and execution of property focused digital marketing and mobile application
 Lead design thinking and ensure success of product innovation and digital initiatives that
create and promote customer loyalty, drive traffic and increase brand awareness.
 Educate and inspire Property Marketing Directors on digital opportunities and best
 Partner with Corporate Communications to define key business challenges and needs in the
digital space and to ensure alignment between property digital marketing and the corporate
digital marketing.
 Collaborate with cross-functional teams to plan, deliver and execute successful social media,
digital and mobile marketing campaigns (SMS, QR, Ads, Contests, etc.) and measure ROI.
 Provide strategy and direction on all digital platforms for property marketing teams.
 Set priorities and measurable objectives/goals for all digital and social media platforms.
 Drive ongoing benchmarking, web and social media metrics, and analytics to support databased decisions for web and social media platforms.
 Evaluate emerging social and digital tools and platforms and how they can be used to
advance business goals.
 Develop emergency plans and protocols for crisis communications management through
web and social media platforms.
 Leverage understanding of web and social media strategies to become a market expert and
leader for all things digital and social media related in the retail real estate industry.
Team Management Responsibilities
 Serve as a leader to educate, communicate, and mentor at all levels to exceed company
 Demonstrate respect and leadership, while being a strong team member.
 Establish priorities and manage workflow for the team.
 Establish, maintain, and manage 3rd party technology partners
 Foster a team-oriented, results-driven environment
Qualified Applicants will have:
 BS/MS degree in marketing or a related field.
 3-5 years of experience in designing digital strategies and social engagement programs.
 3-5 years of experience selling in numerous social media programs to top C-level executives.
 3-5 years of experience helping brands tell their stories in different ways in different
channels through an integrated mix of paid, owned and earned content.
 Infectious energy for building best in class customer experiences and passion for driving
customer loyalty.
 Strong experience in multiple industries, QSR and Retail is a plus.
 “Big Picture” mentality.
 Demonstrable experience leading and managing SEO/SEM, marketing database, email,
social media and/or display advertising campaigns.
 Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate.
 Strong analytical skills and data-driven thinking.
 Up-to-date with the latest trends and best practices in online marketing and measurement.
 Excellent written and verbal communication skills.
 Creative / editorial copywriting experience a plus.
 Forward-thinking and highly collaborative.
 Experience managing digital production.
 Experience managing projects on top of monitoring social APIs.
 Ability to succeed in fast-paced large, corporate environment with many cross functional
Software Requirements: Microsoft Office, Advantage, HTML, JavaScript, website analytic and ad
serving tools, digital analytics and media tracking tools
Philadelphia, PA
Corporate Office
Madalyn Bonds
(215) 454-1240