How to Use this Presentation
•
Business decision maker (BDM) presentation; introduction to CMX
•
Primary audience: CIO, IT, or network architect
• Secondary audience: Line of Business
•
This deck can be customized to an industry using backup content
•
Use industry examples (slides 27-32) to replace or supplement slide 8
Delivering Insights
and Experiences
Cisco Connected Mobile Experiences
Cloud (CMX Cloud)
Healthcare
Retail
Education
Electronic Medical Records
Mobile Payments
Online Learning
Hospitality
Sports and Entertainment
Transportation
Self Check-in
Fan Experience
Reduced Wait Time
Digital
Thebusiness
network is
is enabling
creating the
digital
digital
business
economy
Customers Demand a Rich Mobile Experience
The Opportunity is in Mobile
56%
Of lines of business say a mobile
strategy is very or extremely important
to their objectives1
“Consumers are not only keeping
pace, they are in many cases
leading the disruption.”2
1 IDC Location-Based Services: A Promising Customer-Centric Solution, 2014
2
IDC, Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO, June 2015
Shoppers want to look up online reviews and
compare prices while browsing
Hotel guests want free Wi-Fi and they want to
see available services and amenities
Travelers want to find departure gates quickly
and receive itinerary updates
Patients want location-enabled navigation apps
Students want to find their way around campus
and receive safety alerts
IT’s Role in Impacting the Digital Business
Align IT with the LoB
44%
of mobility initiatives
are funded or jointly
funded by LoB1
Business Relevance
Drive Real-Time Impact
Personalized Experiences
Movement and
Dwell Time
Staffing and
Asset
Management
Emergency
Operations
Business Agility
Business Intelligence
1 http://www.cisco.com/c/dam/en/us/solutions/collateral/enterprise-networks/mobile-workspace-solution/enterprisemobilitylandscapestudy-spring2014.pdf
The Mobile Experience – Beyond Wi-Fi – Is Key
Imagine the Possibilities
Enhance customer service and loyalty
Drive incremental services and sales
Identify operational bottlenecks
Foster interactive experiences
Introducing Cisco Connected
Mobile Experiences Cloud
(CMX Cloud)
Introducing CMX Cloud
CMX Cloud is an easy and scalable
way to add value to your Cisco®
wireless network.
CMX Cloud
Easy guest access
Deliver relevant content
Combine cloud-based
CMX software with your Cisco
on-premise wireless network to
enable innovative location services.
Discover customer insights
Wireless
Network
Why Is CMX Cloud a Good Move for You?
Frictionless deployment – get
up and running within minutes
$
Shift from upfront CapEx to an
affordable OpEx model
Seamless scalability of innovative
mobility services
Better business agility and flexibility
CMX Cloud Brings Fast IT to Digital Enterprises
Cloud
Simplified transactions with a flexible
consumption model
Ordering
Logistics
Installation and Configuration
Easy, instant access to the solution
Quick, low-touch set up
Ongoing Operations
Seamlessly scalable with hassle-free maintenance
CMX Connect and Presence Analytics
CMX Connect
CMX Presence Analytics
 Enhance Wi-Fi guest access
through a custom captive portal
 Gain venue-level
customer insights
 Get to know your customers
 Collect data with as little as one
access point
 Share promotions with otherwise
unengaged customers
 Deploy quickly, no maps needed
Presence Analytics: Insight to Your Business
Visitors versus passers-by
Repeat versus new visitors
Visitors connected
Time spent in location
Hours for new visitors
Busiest hours, days
Hours of peak traffic
Social media sentiment
Building, Floor
Conversion rate
Timeframe
Connect: Offer Location-Based Guest Access
Simplify access with user opt-in
Offer clear terms and conditions
Multiple access methods
Simple registration, social media, SMS
Customized access and promotion
Proximity-based captive portals with
relevant offers
Understand who is in your location
Enhanced analytics on customers



Easy-to-use tool
Choose templates, drag ‘n drop components
How CMX Cloud Works
Built on the Cisco Unified Access Platform
Access Points
CMX Cloud
WLAN Controller
Connector
(Proxy)
Connect Captive Portal
Generate Customer Insights
Increase Mobile Engagement
Presence
Analytics Data
Boost Customer Satisfaction
Appendix
Build on Your Investment
Presence
Basic Location
Enhanced Location
Hyperlocation
Greater Customer Insights
20 m
7m
5m
1m
Location Type
In-zone detection
X,Y coordinates
Optimized refresh
Highly accurate
Use Cases
Venue-level,
visitors, dwell time
Zone-level
correlation
Sub-zone-level
navigation
Product placement,
asset management
Minimum of one
Cisco® access point
Minimum of 3 APs,
map integration
Increased AP density
FastLocate-enabled
Modular APs with
hyperlocation module
Location Accuracy
AP Requirements
CMX Deployment Models:
On-Premises and Cloud-Managed
CMX
Cloud
CMX
On-Premises
Detect
Best for
Ease of
Deployment
and
Consumption
Connect
Best for
Advanced Use
Cases and Better
Control
Engage
Analytics
Different Deployment Options, Same Software
Key Trends in Business Environments
Web Analytics in The
Physical World
800 million smartphone
users will use apps that
interact with indoor
location data by 20181
1 Location
Organizations Looking to
Monetize Wi-Fi
Wi-Fi as a Platform to
Engage Customers
Location-powered mobile
advertising outperforms
other mobile targeting
strategies by 2 times2
60% of
shoppers are receptive
to mobile services3
data: Location-based apps next frontier, CIO Magazine
targeting more than doubles performance of mobile ads, Mobile Marketer
3 Location-based services: A promising customer-centric solution, IDC
2 Location
Industry Examples
For CMX On-Premises and CMX Cloud
Scenario
Retail
Business Capabilities
• Digital transformation through
enhanced customer intelligence
and relevant on-premises
promotions
• Support location and dwell
time notifications and mobile
point of sale
• Insights on customer behavior
Success Measures
• Increased revenues, margins
marketing ROI
• Higher customer satisfaction
• Increased shopper engagement
and net promoter scores
Scenario
Healthcare
Business Capabilities
• Clinician productivity at bedside
• Patient check-in and education
• Indoor navigation systems
• Automated staff notifications
Success Measures
• Higher staff productivity and more
efficient care management
• Improved patient experience
• Reduced wait times with
automated check-ins
• Improved asset management
• Increases productivity by helping to
ensure patients arrive on time for
their appointments
Scenario
Transportation
Business Capabilities
• Digital transformation with indoor
navigation systems
• Location-based promotions
• Customer demographic and
behaviour insights
• Faster identification of bottlenecks
Success Measures
• Greater passenger satisfaction
• Improved passenger flow efficiency
• Increased revenues
• Reduced wait times and improved
traffic flow
Scenario
Hospitality
Business Capabilities
• Enhanced customer intelligence
• Personalized on-premises
promotions
• Location and dwell
time notifications
• Insights into customer behavior
Success Measures
• Higher customer loyalty and
improved net promoter scores
• Increased non-room revenues
• Increased time spent on property
• More secure wireless network
Scenario
K–12 Education
Business Capabilities
• Digital classroom
• 1:1 learning
• Higher student service utilization
Success Measures
• Better student outcomes (higher
engagement and satisfaction,
improved learning and test scores)
• Efficient access to student services
• Improved instructor productivity
with enhanced learning
• Personalized instruction based on
student needs
Scenario
Higher Education
Business Capabilities
• Digital classroom
• Higher student service utilization
• Safety and security
Success Measures
• Better student outcomes (higher
engagement and satisfaction,
improved learning and test scores)
• Efficient access to student services
• Improved instructor productivity
with enhanced learning
• Personalized instruction based
on student needs