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Master Course Outline
BA 240
Principles of Marketing
Course Description: Inquiry into the institutions engaged in the movement of goods and services from
producers to consumers. Primary emphasis on basic marketing with a managerial approach. Required
for business management. 5 lecture hours. Vocational program course. May be used as a general
elective in the AA degree.
Credits: 3
Prerequisites: READ 090, ENGL 095, or instructor permission.
Co-requisites: none
Learning Outcomes:
Marketing being focused on customers
The role of marketing in our society
The impact of various external factors on an organization’s marketing strategies
Consumer and organizational buying behavior
Target marketing
Market research and marketing information systems
Product decisions
Distribution decisions
Promotion decisions
Pricing decisions
Implementation and electronic marketing
Course Resources/Textbooks/Website: See GHC Bookstore for specific textbook information.
Academic Integrity: All forms of cheating, falsification, and plagiarism are against the rules of this course
and of Grays Harbor College. Students who are unsure what constitutes academic dishonesty are
responsible for asking the instructor for clarification. Instances of intentional academic dishonesty will
be dealt with severely.
Disabilities: Students who have documented disabilities that require accommodations in compliance
with the Americans with Disabilities Act should contact the Disability Support Services coordinator as
well as the instructor of the course in order to ensure that together we create an optimal environment
for educational achievement.
8/6/2013
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W Day, the final day to officially withdraw from a course, is the Thursday of the seventh week (Thursday
of the fourth week for summer). Students who do not withdraw by that date will receive the grades they
have earned, regardless of whether they are attending the course or completing the work. Students who
are considering withdrawal are strongly advised to consult with the instructor, advisor and financial aid
prior to withdrawing. The only withdrawals allowed after W Day are complete withdrawals from all
courses.
8/6/2013