Lesson Plan Course Title: Professional Communications Session Title: Famous Speakers Lesson Duration: Approximately five 90-minute class periods [Lesson length is subjective and will vary from instructor to instructor] Performance Objective: Upon completion of this assignment, the student will be able to write a blog about a famous speaker or a famous historical speech. Specific Objectives: 1. List reasons to study famous speakers. 2. Analyze speeches. 3. Use an online speech writer. 4. Define the term “blog.” 5. Identify components of a blog. 6. List types of blogs. Preparation TEKS Correlations: §130.99 (1) The student applies English language arts in professional communications projects. The student is expected to: (A) demonstrate use of content, technical concepts, and vocabulary; (B) use correct grammar, punctuation, and terminology to write and edit documents; (C) identify assumptions, purpose, outcomes, solutions, and propaganda techniques; (D) compose and edit copy for a variety of written documents; (E) evaluate oral and written information; and (F) research topics for the preparation of oral and written communications. (2) The student applies professional communications strategies. The student is expected to: (B) organize oral and written information; and (C) interpret and communicate information, data, and observations. (4) The student applies information technology applications. The student is expected to use personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for professional communications projects. (8) The student applies ethical decision making and understands and complies with laws regarding use of technology in communications. The student is expected to: (A) exhibit ethical conduct; (B) discuss copyright laws in relation to fair use and duplication of materials; and (C) analyze the impact of communications on society, including concepts related to persuasiveness, marketing, and point of view. (10) The student develops an understanding of professional communications through exploration of the career cluster. The student is expected to: (E) make and evaluate formal and informal professional presentations by: (xii) participating in question-and-answer sessions following presentations; AAVTC: Professional Communications: Famous Speakers Copyright © Texas Education Agency, 2012. All rights reserved. 1 (F) (G) (H) (xiii) applying critical-listening strategies to evaluate presentations; and (xiv) evaluating effectiveness of presentations. use a variety of strategies to acquire information from electronic resources; acquire electronic information in a variety of formats; and use research skills and electronic communications. Instructor/Trainer References: 1.Search online for famous speeches 2.Search online for a speech writer format Instructional Aids: 1. Famous Speakers slide presentation 2. Famous Historical Speeches handout 3. Famous Historical Speech Analysis handout 4. Famous Speakers Project Rubric Materials Needed: None. Equipment Needed: 1. Teacher computer with online access, desktop publishing software, projection system and appropriate software to display slide presentation 2. Student computers with desktop publishing software and online access 3. Headphones for students 4. Printer Learner None. Introduction MI Introduction (LSI Quadrant I): DO: Have students close their eyes as you read aloud the following excerpts from a commonly-quoted historical speech. Be sure to demonstrate professional speaking skills while reading. You may also want to dim the lights for added effect. “We dare not forget today that we are the heirs of that first revolution. Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans – born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage – and unwilling to witness or permit the slow undoing of those human rights to which this Nation has always been committed, and to which we are committed today at home and around the world. Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and the success of liberty. This much we pledge – and more.” AAVTC: Professional Communications: Famous Speakers Copyright © Texas Education Agency, 2012. All rights reserved. 2 “In the long history of the world, only a few generations have been granted the role of defending freedom in its hour of maximum danger. I do not [shrink] from this responsibility – I welcome it. I do not believe that any of us would exchange places with any other people or any other generation. The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it – and the glow from that fire can truly light the world. And so, my fellow Americans: ask not what your country can do for you – ask what you can do for your country. My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man.” ASK: Who can identify the author of this speech? [John F. Kennedy] When was this speech written? [1961] What was the occasion around which this speech was given? [Inaugural Address] What type of speech is this? [Persuasive, motivational, inspiring] Are there any words or phrases from the speech that evoke strong emotions in you? [Answers will vary] What kind of imagery did your mind conjure during the reading of the excerpts? [Answers will vary] What do you think was the goal of the speaker? [Answers will vary] SAY: Today we are going to begin a lesson on famous speakers. The purpose of studying famous speakers and their speeches is to not only increase your awareness of history but to analyze quality speeches to improve your own speaking and writing skills. Outline MI Outline (LSI Quadrant II): I. List reasons to study famous speakers. A. Historical significance B. Implications C. Improve your writing and speaking skills 1. Length of the sentences and the use of grammar (commas, semi-colons, question marks, quotes, etc.) 2. Logical flow of the speech 3. Use of imagery and emotional appeal II. Analyze speeches. A. Goals of speaker 1. What do you feel was achieved by the Instructor Notes: Use the slide presentation (slides 1-5) to discuss this item. Key Point: As you consider the historical significance of a speech, ask yourself: For what specific reason and/or audience was the speech intended? What was the meaning or significance of the speech? Use the slide presentation (slides 6-7) to discuss this item. speech? AAVTC: Professional Communications: Famous Speakers Copyright © Texas Education Agency, 2012. All rights reserved. 3 2. What do you feel the audience wanted in the speech? 3. What rewards could be gained from the B. C. D. E. speech? Speech value 1. Why is the speech valuable? 2. What can each speech include to improve its value for today? Imagery 1. Which words or phrases produce visual imagery? Emotional appeal 1. Does the speech evoke strong emotions or feelings? 2. Which key phrases or terms produce feelings? Literary techniques 1. What special literary techniques are used? III. Use an online speech writer. A. B. C. D. Pick a topic Read the information and instructions Fill in each field Place in a word processing format titled with your chosen topic IV. Define the term “blog.” A. B. C. D. E. F. G. H. Web + log = blog Discussion or information site Posted on the web Entries in reverse chronological order One or multiple writers Can be interactive (allowing comments) Form of social media Commentary on a specific topic V. Identify components of a blog. A. Text B. Imagery C. Links to other blogs or websites VI. List types of blogs. A. B. C. D. E. F. G. Personal Corporate Organizational Subject-related Media-based Device-based Reverse blog Use the slide presentation (slides 8-9) to discuss this item. Use the slide presentation (slide 10) to discuss this item. Use the slide presentation (slide 11) to discuss this item. Use the slide presentation (slide 12) to discuss this item. AAVTC: Professional Communications: Famous Speakers Copyright © Texas Education Agency, 2012. All rights reserved. 4 Application MI Guided Practice (LSI Quadrant III): Instructor will walk around and monitor student progress, keeping students from getting off track and provide questions and/or ideas to help guide students. MI Independent Practice (LSI Quadrant III): 1. Students will analyze and critique two famous speeches as assigned by the instructor (see Famous Historical Speeches handout). 2. Students will use the speech writer website to compose a speech. 3. Students will write a blog about one of the following topics (to be approved by the instructor before-hand): How to write a persuasive speech How studying historical speeches can improve a person’s writing and speaking ability Critical comparison of two historical speeches Critical analysis of the impact of a historical speech Critical review of key speeches by a famous historical speaker The use of an online speech writer software program to create a persuasive speech AAVTC: Professional Communications: Famous Speakers Copyright © Texas Education Agency, 2012. All rights reserved. 5 Summary MI Review (LSI Quadrants I and IV): Play “Name that Orator”. Divide the class into two teams. Have each team develop a set of ten unique statements (clues) about each historical orator. The statements must be true and should be written and structured in such a way as to “stump” the other team. The teams will alternate presenting clues and guessing the name of the orator. Team One will begin by presenting the clues one at a time to Team Two, which will work together to name the orator. Team One will progress through their clues until Team Two answers correctly or Team One runs out of clues. Then Team Two will present their clues one at a time to Team One which will work together to name the orator. Team Two will progress through their clues until Team One answers correctly or Team Two runs out of clues. And so on… The teacher will design a points system so that the earlier in the clue set that the opposing team correctly guesses the orator, more points are awarded. For example, if a team gets the correct answer with the first clue, they receive ten points; if they require two clues to get the correct answer, they receive nine points; and so on. The team with the most points at the end of the review wins! Evaluation MI Informal Assessment (LSI Quadrant III): Facilitate a whole-class discussion on famous historical speeches, with students sharing results and findings from their analyses. MI Formal Assessment (LSI Quadrant III, IV): Students will submit their analysis handout, persuasive speech, and blog for a grade. All assignments will be evaluated using the Famous Speakers Project Rubric. Extension MI Extension/Enrichment (LSI Quadrant IV): For students interested in history, further exploration of historical speeches would be very interesting and beneficial. Students will continue to write persuasive speeches and papers throughout their tenure as students (and perhaps in the workplace). Understanding how to effectively craft a persuasive speech is a highly desirable skill. AAVTC: Professional Communications: Famous Speakers Copyright © Texas Education Agency, 2012. All rights reserved. 6 Famous Historical Speeches Pericles, “Pericles’ Funeral Oration” – Fifth Century B.C. Socrates, “Apology” – 399 B.C. Demosthenes, “The Third Philippic” – 342 B.C. Alexander the Great, “Speech of Alexander the Great” – 326 B.C. Marcus Tullius Cicero, “The First Oration Against Catiline” – 63 B.C. Pope Urban II, “Urban II Speech at Clermont” – 1095 Patrick Henry, “Give Me Liberty or Give Me Death” – 1775 William Wilberforce, “Abolition Speech” – 1789 Sojourner Truth, “Ain’t I A Woman?” – 1851 Frederick Douglass, “What to the Slave is the Fourth of July?” – 1852 Abraham Lincoln, “Gettysburg Address” – 1863 Abraham Lincoln, “Second Inaugural Address” – 1865 Chief Joseph, “Surrender Speech” – 1877 Emmeline Pankhurst, “Freedom or Death” – 1913 Lou Gehrig, “Farewell to Baseball Address” – 1931 William Lyon Phelps, “The Pleasure of Books” – 1933 Theodore Roosevelt, “The Man with the Muck-rake” – 1906 Theodore Roosevelt, “Citizenship in a Republic” – 1910 Theodore Roosevelt, “Strength and Decency” – n.d. Franklin Delano Roosevelt, “First Inaugural Address” – 1933 Theodore Roosevelt, “Duties of American Citizenship” – 1939 Charles de Gaulle, “The Appeal of 18 June” – 1940 Winston Churchill, “Their Finest Hour” – 1940 Winston Churchill, “Blood, Sweat, and Tears” – 1940 Winston Churchill, “We Shall Fight on the Beaches” – 1940 Franklin Delano Roosevelt, “Pearl Harbor Address to the Nation” – 1941 Mahatma Gandhi, “Quit India” – 1942 William Faulkner, “Nobel Prize Acceptance Speech” – 1950 General Douglas MacArthur, “Farewell Address to Congress” – 1951 John F. Kennedy, “Inaugural Address” – 1961 John F. Kennedy, “The Decision to Go to the Moon” – 1961 Dwight D. Eisenhower, “Farewell Address” – 1961 General Douglas MacArthur, “Duty, Honor, Country” – 1962 Martin Luther King, Jr., “I Have A Dream” – 1963 Nelson Mandela, “I Am the First Accused” - 1964 Ronald Reagan, “40th Anniversary of D-Day” – 1984 Ronald Reagan, “Address to the Nation on the Challenger” – 1986 Ronald Reagan, “Remarks at the Brandenburg Gate” – 1987 AAVTC: Professional Communications: Famous Speakers Copyright © Texas Education Agency, 2012. All rights reserved. 7 Student Name: Famous Historical Speech Analysis DIRECTIONS: Complete each of the fields below. Be prepared to discuss your findings in a large-class discussion. Each field is worth four points. Speech 1 Speech 2 Title of speech: Title of speech: Speaker: Date of speech: Brief summary of historical context: Speaker: Date of speech: Brief summary of historical context: Goals of speaker What do you feel was achieved by the speech? What do you feel the audience wanted in the speech? What rewards could be gained from the speech? AAVTC: Professional Communications: Famous Speakers Copyright © Texas Education Agency, 2012. All rights reserved. 8 Speech Value Why is the speech valuable? What can the speech include to improve its value for today? Imagery Which words or phrases produce visual imagery? Emotional appeal Does the speech evoke strong emotions or feelings? Why or why not? Which key phrases or terms produce feelings? Techniques Which special literary techniques are used? AAVTC: Professional Communications: Famous Speakers Copyright © Texas Education Agency, 2012. All rights reserved. 9 Student Name: Famous Speakers Project Rubric- Speech Analysis, Speech, and Blog Evaluation Excellent Good Poor Unacceptable Criteria (3 points) (2 points) (1 point) (0 points) Discussion Analysis handout Speech writer Blog Grammar Mechanics Completion and time management Contributes to the discussion, adds new points of consideration. Responses are exceptional. All fields are thoughtfully completed. Responses indicate a sincere interest in and understanding of the assignment. Some participation in discussion. Responses are good but could be better. Minimal participation in discussion. Responses are superficial. Three or more fields are poorly completed; other responses are superficial and lack depth of knowledge. Two or more fields are poorly completed; other responses are superficial and lack depth of knowledge. Not engaged in discussion. All fields in the speech writer software were thoughtfully completed. Speech copied to desktop publishing software and submitted as requested. Responses indicate a sincere interest in and understanding of the assignment. Blog content demonstrates a sincere interest in and understanding of the assignment. There are no grammatical mistakes in any of the project components. Capitalization and punctuation are correct throughout all parts of the project. One field in the speech writer software is incomplete, but all other responses are thoughtful and indicate an understanding of the assignment. Speech copied to desktop publishing software and submitted as requested. Blog is complete but lacks depth. Blog is incomplete and lacks depth. No blog submitted. There is one grammatical mistake. There are two grammatical mistakes. There are three or more grammatical mistakes. There is one error in capitalization or punctuation. There are two errors in capitalization or punctuation. There are three or more errors in capitalization or punctuation. All parts of the project are completed and submitted on time. All parts of the project are completed but one deadline may have been missed. All parts of the project are complete, but two deadlines may have been missed. Fails to observe all parts of the project and all deadlines. Up to two fields are poorly completed, but other responses are thoughtful and indicate understanding of the assignment. Total Score (Max = 21) Converted Score (Total Score multiplied by 4.75 for 100-point scale) AAVTC: Professional Communications: Famous Speakers Copyright © Texas Education Agency, 2012. All rights reserved. 10 No analysis submitted. No speech submitted.