Audio Video
Production
PSAs
Public
Service
Announcements
Copyright © Texas Education Agency, 2014. All rights reserved.
Images and other multimedia content used with permission.
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What is a PSA?

A Public Service
Announcement (PSA)
is an advertisement
broadcast free of
charge by mass media
(newspaper, radio, TV, etc…) to
publicize a message in
the public’s interest.
Copyright © Texas Education Agency, 2014. All rights reserved.
Images and other multimedia content used with permission.
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Difference between
Commercials and PSAs


Commercials advertise
goods and services for
purchase from the
companies that provide
them
PSAs primarily advertise for
the causes and ideals of
the various groups
supporting them
Copyright © Texas Education Agency, 2014. All rights reserved.
Images and other multimedia content used with permission.
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PSA Examples

Most PSAs address topics that
concern large groups of
people, but they can also refer
to smaller causes or ideals.
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Don’t Mess with Texas
Anti-Bullying campaigns
Say NO to Drugs
I Want You for the US Army
Can you think of other PSAs?
Copyright © Texas Education Agency, 2014. All rights reserved.
Images and other multimedia content used with permission.
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Student Assignment:
Creating a PSA Video Spot

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Research the cause or organization for which your group would like to
do a PSA spot
Create a rough draft of the copy text that will be used for the PSA
Once the PSA video spot is approved, then the group will create it
Required elements for your PSA video spot:

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PSA must be exactly 60 seconds long
The final PSA video must be viewable on class projection screen
Each team member must play a part on the PSA
PSA presentations will be made to the class
Grading criteria includes:

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Creativity of PSA
Requirements met
Quality of production
Teamwork
Copyright © Texas Education Agency, 2014. All rights reserved.
Images and other multimedia content used with permission.
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