Career Exploration Module – DAY FOUR
Lesson Title
Sixty Seconds
Cluster
Pathways
AV Technology,
Journalism and
Broadcasting,
Performing Arts
Essential
Question
What careers
are within the
Information
Technology
clusters?
TEKS
Career Portals:
1.A, 1.B, 2.A,
2.B, 2.C, 2.D,
2.E, 3.A, 3.B,
4.F, 4.G, 4.H,
8.B
Prior Student
Learning
Students should
have already
been presented
the Career
Module
Introduction
Estimated time
45 minutes
Objectives
- Identify and explore four career opportunities within the Arts, AV
Technology, and Communications Cluster
 Directors – Stage, Motion Pictures, Television, and Radio
 Sound Engineering Technician
 Camera Operators, Television, Video, and Motion Pictures
 Actors
Materials/Equipment/Handouts Needed
- Computer with internet access
- Assignment: “Sixty Seconds”
- Sixty Seconds Directions Sheet
- Storyboard Template
- Search online for examples of (appropriate) 60-second commercials
- Sixty Seconds Rubric (if desired)
- Awards Ceremony Voting Sheet (Extension)
Introduction/Engage
- Ask students to think about the AAVTC careers and to name some
projects or endeavors that would require three or more careers
working cooperatively. (For example, shooting a music video might
involve a Choreographer, Director, Dancers, and Camera Operators,
among others.) Discuss.
- Explain that in this lesson, students will learn more about four AAVTC
careers:
 Directors – Stage, Motion Pictures, Television, and Radio
 Sound Engineering Technicians
 Camera Operators, Television, Video, and Motion Pictures
 Actors
Activities
- Watch some (appropriate) examples of catchy and effective 60second commercials
- Assignment: “Sixty Seconds” activity
Lesson Closure
- Ask each group of students with the same career role in the
commercial activity to tell what they enjoyed about that role as well as
the challenges it presented
- Review details of the AAVTC pathways using questioning techniques
- Discuss upcoming career module experiences and expectations
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Assessment
- Verbal responses to questions
- Class and activity participation
- “Sixty Seconds” Rubric (if desired)
Extension
- Awards Ceremony – Students will use the Awards Ceremony Voting
Sheet to vote for their favorite commercial presentations in various
categories (Most Dramatic, Best Actor, etc.)
Accommodations for Learning Differences
- Accommodations Manual
- Guidelines and Procedures for Adapting Instructional Materials
- Sample Curriculum Customizations for Learning Differences
- Lesson Plan/Curriculum Modification Checklist
- Instructor Format for Curriculum Customization for Learning
Differences
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Day 4 of 10
Page 2
“Sixty Seconds”
Materials needed:
- “Sixty Seconds” Directions Sheet
- Storyboard Template
- Pencils
- “Sixty Seconds” Rubric
TEKS:
§127.4.(c)(1)(A)
§127.4.(c)(2)(A)(B)(E)
Approximate time:
45 minutes
Directions:
1. Watch several examples of (appropriate) 60-second popular commercials (search online
videos). Explain to students that although each commercial is short, a great deal of work
and collaboration from several areas goes into creating each one. Tell students that they
will work in groups to create a commercial of their own, which they will act out for the
class. Four main roles will be emphasized in order to better understand the collaborative
effort involved in television advertising.
2. Discuss the importance of the following roles (which students will portray) to create a 60second TV commercial:
 Directors supervise, coordinate, and plan details about camera work, the
placement of actors, etc.
 Camera Operators are there to compose and frame shots, as well as operate the
camera and other equipment
 Sound Engineering Technicians work to achieve great sound quality for a recorded
piece – anything from sound effects to music
 Actors work to portray the desired actions, speech, and emotions appropriate for
the piece they are performing; they make the scene “real” to those watching
3. Explain that before any filming takes place, all the camera shots and angles are planned
in advance on something called a storyboard. A storyboard is simply what looks like a
large comic strip, with different rectangular boxes showing still drawings of the different
shots in chronological order. Each group will receive a Storyboard Template to illustrate
the different camera shots and angles for their commercial.
4. Divide students into groups of four, so that each student has the opportunity to portray
one of the roles for their collaborative TV commercial.
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5. Distribute the “Sixty Seconds” Directions Sheet and Storyboard Template to each student
and go over the activity directions together. Answer any questions students may have
about the assignment. (Explain that if the group’s commercial’s script requires more than
one actor, one or more of the students may have to play dual roles and act in the piece
as well as fulfill his or her other role.)
6. When the groups finish creating their commercials, they will take turns acting then out for
the class.
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Page 4
“Sixty Seconds” Directions Sheet
Congratulations! Your team has been chosen to represent a company promoting a new snack
food called Chonks. Your task is as follows:
1. Decide who in your group will assume the role of Director, Camera Operator, Sound
Engineering Technician, and Actor.
2. All Group Members: Work together to form a basic framework or “story” for your
commercial. Create a short script, if time allows.
3. Director: Decide where and how you want to place the actor(s). Work with the Camera
Operator on the Storyboard Template to plan out the camera shots and angles for the
commercial.
4. Camera Operator: Decide which types of camera shots and angles (wide vs. close up,
straight on vs. profile, etc.) might work best for this commercial. Work with the Director
on the Storyboard Template to plan out the camera shots and angles for the
commercial.
5. Sound Engineering Technician: Decide which sounds, if any, you want to emphasize
during the commercial and work with the Actor to create those sounds. Additionally,
compose a short jingle for the product and teach it to the Actor to perform at the end
of the commercial.
6. Actor: Learn the lines from the script and practice acting them out convincingly. Work
with the Sound Engineering Technician to emphasize certain sounds during the
performance. Learn the jingle for the product and be ready to perform it at the end of
the commercial as well. If time allows, assist other team members in their roles.
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Page 5
Name: ______________________ Date: __________
“Sixty Seconds” Rubric
Category
16-20
11-15
6-10
1-5
Assistance
Student always
offers help to
those in the
group who need
it
Student offers
help to those in
the group who
need it most of
the time
Student
sometimes offers
help to those in
the group who
need it
Student never
offers help to those
in the group who
need it
Participation
Consistently
stays focused
on the project
and what needs
to be done; very
self-directed
Focuses on the
project and what
needs to be done
most of the time
Focuses on the
project and what
needs to be done
some of the time
Student has
difficulty focusing
on the project and
what needs to be
done
Contributions Routinely
provides useful
ideas and
participates in
the group’s
discussions
Often provides
useful ideas and
participates in the
group’s
discussions
Sometimes
provides useful
ideas and
participates in the
group’s
discussions
Rarely provides
useful ideas and
participates in the
group’s
discussions
Working with
Others
Listens, shares
with, and
supports the
efforts of others
Usually listens,
shares with, and
supports the
efforts of others
Sometimes
listens, shares
with, and supports
the efforts of
others
Rarely listens,
shares with, and
supports the efforts
of others.
Behavior
Student is
engaged in
class activities
and shows no
disruptive
behavior
Student is
engaged in class
activities most of
the time and
shows no
disruptive
behavior
Student is
engaged in class
activities some of
the time and
shows no
disruptive
behavior
Student frequently
sleeps and/or
disrupts class
Total Points: ________________
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Storyboard Template
DIRECTIONS: Turn paper sideways and use the squares to plan the different shots for
the commercial.
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Storyboard Template
DIRECTIONS: Turn paper sideways and use the squares to plan the different shots for the commercial.
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Awards Ceremony Voting Sheet
Write down the Group number you believe performed the best in each category listed below.
1. Most Entertaining: _______________________
2. Most Dramatic: __________________________
3. Best Acting: _____________________________
4. Best Jingle: _____________________________
5. Best Script/Dialogue: ______________________
6. Best Sound/Effects: _______________________
7. Most Convincing/Effective: ___________________
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Day 4 of 10
Page 9