TV Commercial Writing Checklist Cover sheet: (stapled to your script and storyboard) first and last name assignment type Course number day/time of class date of submission Script Formatting (see 221-224) Use formatting in sample on pp. 221-224 Use table with 2 columns to create double column For grading purposes, please . . . Storyboard Formatting (storyboard worksheet) 6-12 frames camera directions and dialogue under each frame For refresher on camera terminology, go to www.julietdavis.com/cameratermonology.doc Visual Story (Attention & Interest) Would the commercial grab attention in the first few seconds? How? How might it be more engaging? Is the product/service idetntified by name early in the commercial? Does the ad show the product or service “in action”? How might it be more dramatic? Do we see the USP (if there is one)? What is it? What dramatic techniques are used in the ad? (e.g., slice of life, narrator, humor, description, testimonial, endorsement, etc.) Does the commercial target the audience you indicated? What camera angles and scenes are incorporated? Could there be more variety? Desire Does the commercial have one main message? What is it? What copy motivator(s) are you using? (pp.72-73) Are they appropriate for your target audience? Does the ad focus on benefits rather than features? Does the commercial show the package, or logo for services/companies. Is the commercial persuasive? Call to action Is there a call to action? How is it shown? Does the call to action support the goals and objectives of the commercial? Is all needed information featured? (e.g., logo, phone #, address or locations, web site address, etc.)