Digital Battery A Portable System to Gather Statistical Utilization Information for Digital Media without Compromising Consumer Anonymity Timothy A. Budd Dept of Computer Science Oregon State University Artists, Producers and Consumers Traditionally, the relationships between artists, producers and consumers rested on • rights • royalties • the difficulty of reproduction The Napster Threat Peer to peer sharing systems break all the rules • Consumers duplicate artifacts • Producers get no revenue • Producers cannot measure popularity • Artists get no royalties Protection of Intellectual Property Debate over Intellectual property is not new Mechanisms such as copyright or patent always pit the good of society as a whole against a return on investment for an individual History Lesson Can you guess the date for the following quote? ``There is no author who will consecrate his efforts to the instruction of his century if pirating is made legal’’ More History Lesson The French Enlightenment thinkers wanted to free intellectual thought from the shackles of commercialism Napsters often make the same cry History shows it didn’t work. Yet More History When copy centers started being popular (1970’s) people found it cheaper to copy a book than to buy it. Required a change in laws, and several high profile lawsuits to change this behavior. Even More History Other intellectual property items have similar recent history: • Cassette tapes • Movies • Digital Audio Tapes (DAT) • Software Why Digital Content? Digital content has obvious advantages • Greater fidelity • No Degradation • Ease of duplication • Infinitely Malleable Yet all of these can be problems Threatened Industry Another quiz. Peer to peer sharing of digital content represents a threat to which of the following industries? 1. Music 2. Video 3. Cross stitch Patterns If Everybody is a criminal Worse, if everybody is duplicating intellectual property, how does the producer obtain damages? ``What kind of damages could we possibly get from a grandmother?’’ Is there a future? Many pessimists have claimed the future will parallel eighteenth century France (I.e., artists will cease creating new content) I’m more optimistic How to Monitor content Other (so far unsuccessful) attempts to solve this problem focus either on • Control of Duplication • Control of Use All tend to fall apart at some point A Solution: The Digital Battery Intuition behind the solution: Consumers don’t like content that they cannot access or use, but don’t mind if their walkman stops when the batteries run out. Characteristics of a Digital Battery A Digital Battery must have the following characteristics: • Inexpensive • Easy, anonymous to acquire and use • Limited Lifetime • Essential to the operation • Must allow content provider access to information on utilization How to Achieve these Goals All these goals can be achieved using Smart Card technology combined with cryptology The battery provides a decoding, as well as monitoring and recording utilization. Battery is exhausted when it can no longer record What will it Look Like? Will look like a small smart card, or media card. The face can even be sold as advertising property. Consumers must be convinced that it is reasonable, anonymous, and fair. Public Cryptography Public Key Cryptography is a key feature • Content is encoded (by many producers) using public key • Content is decoded (within the battery) using private key How to get utilization statistics? Most innovative feature -- how to get utilization statistics back to content producers? Two possibilities • Place Deposit on battery • Create ATM like recharging stations. Balancing Act Consumers are increasingly wary of releasing personal information How to balance consumer expectation of anonymity and the content providers need for utilization information. No Exact Statistics Notice content providers get large sample statistics, not precise information Paranoid consumers can refuse to return batteries Nobody knows who is listening to Nine-inch-nails Implications of Digital Battery Moves the revenue stream from access to utilization of content Peer to Peer sharing is not a threat (its an advantage!) Can work in autonomous devices Yields detailed utilization information, while preserving consumer anonymity Attacks The digital battery is designed to be a bottleneck, and hence obvious target for attack Defenses are technical, legal, and commercial Technical Defenses As processing powers increases (Moores law) you can put ever more powerful crypto algorithms on board A single break will not then be permanently catestrophic Legal Defenses It will probably still be necessary to sue people who try to make a profit from the distribution of large ticket items (such as movies) History shows a few high profile court cases go a long way Commercial Defenses Best defense is commercial. Napster saga shows us that consumers do not make moral choices, but economic ones It simply must be easier and less expensive to do the right thing than to do the wrong thing. Will it Work? Technical problems are not the issue. Will consumers accept it? They will if the devices are: • easy to use • ubiquitous • and cheap. Conclusion Digital Battery addresses: A way to provide a revenue stream to content producers A way to deal with the problem of reproduction A way to generate utilization info Preserving User Anonymity