Session I: The Future of Retail

© Copyright 2015 by K&L Gates LLP. All rights reserved.

Session I: The Future of Retail

Funds in the EU and U.S.

Mark Amorosi, Partner, K&L Gates Washington. D.C.

Sean Donovan-Smith, Partner, K&L Gates London

Andrew Massey, Special Counsel, K&L Gates London

Rodney Smyth, Consultant, K&L Gates London

OVERVIEW

 Retail fund landscape

 Product developments

 Distribution issues

 Specific initiatives

 Future of the industry

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European Retail Fund Landscape

 European AUM in UCITS exceeding €9 trillion for first time ever

Net assets (EUR bn)

Category

UCITS

Non-UCITS

Total

End 2014

7,955

3,347

11,302

March 2015

9,004

3,547

12,551

% change on previous month

2.5%

2.3%

2.4%

UCITS types

Equity

Balanced

Total Equity and Balanced

Bond

Money Market (MM)

Funds of funds

Other

TOTAL

Source: EFAMA March 2015 Data

Breakdown of UCITS by Category

31/12/2014

No.

12,117

8,740

20,857

7,290

1,037

882

2,517

36,148

Share

37%

27%

64%

22%

3%

3%

8%

Change from 31/12/2013 in %

0.0%

3.1%

1.3%

1.8%

-11.2%

0.8%

-6.2%

1.2% in No.

0

265

265

132

-131

7

-165

440

4

European Retail Fund Landscape

Location of Firm

Headquarters

Top five countries

Source: EFAMA June 2015 Data Source: Prequin Hedge Fund Analyst

5

U.S. Mutual Fund Market

Investment

Company Total Net

Assets by Type

(1997 – 2014) (in billions)

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

Source: Investment Company Institute

Mutual funds

$4,468

5,525

6,846

6,965

6,975

6,383

7,402

8,096

8,891

10,398

12,000

9,603

11,113

11,833

11,632

13,052

15,035

15,852

Closed-end funds

$152

156

147

143

141

159

214

253

276

297

312

184

223

238

242

264

279

289

ETFs

$7

16

34

66

83

102

151

228

301

423

608

531

777

992

1,048

1,337

1,675

1,974

UITs

$85

94

92

74

49

36

36

37

41

50

53

29

38

51

60

72

87

101

Total

$4,711

5,790

7,119

7,247

7,248

6,680

7,803

8,614

9,509

11,168

12,974

10,347

12,151

13,113

12,982

14,725

17,075

18,217

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Product Developments – Rise of Alternative

Funds

Convergence of Retail and Alternative Funds

Collective Investment Scheme (“CIS”)

(UK definition)

Alternative Investment Fund (“AIF”)

(AIFMD definition )

Regulated CIS Unregulated CIS

Regulated CIS NURS

QIS

UK UCITS

FAIF PAIF

E.g. Limited partnerships, exempt unauthorised unit trusts

Recognised

UCITS

(s.264

FSMA)

Other recognised schemes

(s.272

FSMA)

EuVECA,

EuSEF

Glossary:

Fund

EuSEF: European

Fund

NURS: Non-UCITS

EuVECA:

FAIF:

Funds

European Venture Capital Fund

Funds of Alternative Investment

PAIF: Property Authorised Investment Funds

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ELTIF

Other AIFs

E.g. closed-ended investment companies

Rise of Alternative UCITS in Europe

2014 2013

2014 Total Funds: 720

2014 Total AUM: €260.031 billion

Commodities

CTA

Emerging Markets

Equity Market Neutral

Event-Driven

Fixed Income

Index FX

Long/Short Equity

Macro

Multi-Strategy

Volatility

2013 Total Funds: 724

2013 Total AUM: €190.071 billion

Source: UCITS Alternative Index

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Can my hedge fund strategy be used in a UCITS?

 Certain investment strategies can fit within a UCITS fund structure

Traditional equity long/short or market neutral

Absolute return

Multi-strategy/multi-manager

Merger arbitrage/event-driven/special situation

Global tactical allocation

Global macro strategies

Credit strategies/convertible arbitrage/senior debt

Managed futures

 Some hedge fund strategies are not a fit for a UCITS fund

Illiquid strategies

Highly concentrated portfolios

Nonfinancial investments

10

Growth of Alternative Funds in U.S.

Cumulative flows to alternative strategies mutual funds (2007 –

2014) (in billions)

Total assets under management in alternative strategies funds were $311 billion at the end of 2014.

(Source: Morningstar)

Source: Investment Company Institute

11

Alt Funds – Regulatory developments

 Intense SEC Focus on Liquidity, Valuation, Leverage and

Disclosure

 SEC Alt Funds Sweep Exams

 Derivatives Review

 Enforcement Activity

12

Product Developments – Rise of Exchange

Traded Funds (ETFs)

The Rise of ETF UCITS in the UK

 Why?

 Pricing vs non-ETF UCITS (e.g. index funds)?

 Real-time – not forward

 Throughout the trading day – not just once a day

 Cost vs non-ETF UCITS?

 Both have low annual charges – e.g. 0.30% p.a. S&P

500 and 0.50% p.a. FTSE-100 passive ETFs

(including transaction costs) and 0.09% / 0.35%

(excluding transaction costs)

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 Choice vs non-ETF UCITS?

 One ETF UCITS manager in the market offers singlecountry funds for Brazil, Indonesia, Mexico, South Africa and Taiwan

 Although compare non-UCITS ETFs: – where another manager offers funds for coal mining, coffee, lean hogs, live cattle and shipping indices – and spot palladium

 “UCITS” label vs non-UCITS ETFs? – “UCITS” suggests the fund is a safe investment (fit for “widows and orphans”)

 Transparency vs non-ETF UCITS? – not really, at least for passive stock market index ETFs – although most ETF

UCITS disclose holdings daily (unlike other UCITS), the index is the index

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Why not?

 Brokers’ commission on all ETF sales and purchases

– typically, £5/£12.50 flat fee per trade – vs £0 for non-ETF UCITS

 Temptation to “day-trade” ETFs – because priced continuously

 Flat brokerage fees and small day trades don’t mix!

 European ETF statistics: 5.5% of total investment fund AUM = EU 362 billion (30 September 2014)

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ETFs – Growing Popularity in U.S.

Source: Investment Company Institute

17

ETFs – Increasing Market Coverage

percent of US ETF Total Net Assets

Source: Investment Company Institute

18

ETFs — More Strategies

Source: Investment Company Institute

19

ETFs – Regulatory Developments

 Less Transparent Actively Managed ETFs

 Systemic Regulatory Impact and SEC Request for

Comment

 Derivatives Review

 SEC ETF Rule

 Custom/Non-Pro Rata Creation and Redemption Baskets

20

Product Developments – European Long-Term

Investment Fund (ELTIF)

ELTIFs

 Vehicle to encourage investment in long-term assets (energy, infrastructure, education and research, etc.)

 European passport enabling retail investment

 Composite regulatory regime, including:

 AIFMD

 ELTIF authorisation requirement and prescribed rules

 Prospectus Directive

 ELTIF prescribed rules:

 Investment policy

At least 70% of capital in eligible assets

Other investments limited

 Closed-ended? Redemption restrictions…

 Transparency requirements

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Distribution Issues

MiFID II – Investor Protection Provisions

 Execution-only exemption for noncomplex instruments from appropriateness assessments

 Changes to list of exempt instruments

 Effect on distribution?

 Product and distribution governance

 Manufacturers

 Distributors

 Extension to UCITS managers and AIFMs?

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MiFID II – Intermediary Services and Payments

MiFID II Investor Protection

Mandatory categorisation of advisory services

Scope of prohibition on inducements/ commission payments

UK Retail

Distribution Review (RDR)

• Independent advice – based on comprehensive and fair analysis of relevant market

• Restricted advice – not independent; subject to prescribed disclosures

• Services:

• Advice

• Platform services

• Retail investment products

• Limited to retail clients

• For platform services, unit rebates permitted

• Independent advice – assess a sufficient range of financial instruments available on the market that must be sufficiently diverse with regard to their type and issuers or product providers

• Restricted advice – not independent; subject to disclosure requirements

• Services:

• Independent advice

• Portfolio management

• MiFID financial instruments

• Not limited to retail clients

• No exception for unit rebates

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SEC Focus on Distribution Payments

 SEC has attempted to adopt rule changes over the last 10 years to enhance regulation of distribution payments with respect to funds, but has been largely unsuccessful (e.g. point of sale proposal in 2005 and Rule 12b-2 proposal in 2010)

 2013 and 2014 OCIE Exam Priority:

 “The IA-IC Program is focusing on the wide variety of payments made by advisers and funds to distributors and intermediaries, the adequacy of disclosure made to fund boards about these payments, and boards’ oversight of the same. These payments go by many names…most commonly revenue sharing, sub-TA, shareholder servicing, and conference support. The staff will assess whether such payments are made in compliance with….Rule

12b-1, or whether they are…payments for distribution and preferential treatment.”

 OCIE Sweep Exams in 2014-2015

 Speech by Julie Riewe, co-chief, Asset Management Unit on

February 26, 2015:

 “We…anticipate enforcement action from the Distribution in Guise Initiative, where we are axamining, among other things, conflicts presented by registered fund advisers using the fund’s assets to grow the fund and, consequently, the adviser’s own fee.”

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Some Specific Initiatives

UCITS V

Area UCITS V requirement

Remuneration • Remuneration policies and practices promote sound and effective risk management

• Staff whose activities have material effect on risk profile of UCITS or management company

• Remuneration committee (if proportionate)

• Fixed and variable remuneration appropriately balanced with fixed component sufficient for variable component to be fully flexible

• For variable component, at least 50% to consist of units of

UCITS/equivalent ownership interest; at least 40% to be deferred.

• Disclosure in prospectus and annual report

Depositary

Sanctions

• Depositary eligibility

• Single depositary expressly required

• Written agreement with prescribed contents

• Specification of functions:

• cash monitoring

• custody

• oversight

• Delegation restricted to custody function only

• Strict liability for financial instruments held in custody

• Prescription of administrative sanctions and processes, categories of

UCITS breaches, publication, and reporting to ESMA

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AIFM

 (in part)

 (in part)

-

Packaged Retail and Insurance-Based

Investment Products – Key Investor Information

PRIIPs

Investment funds (incl. UCITS)

Insurance investment products

Not PRIIPs

Shares and bonds held directly

General insurance and life insurance

Structured products (deposits; securities) Pensions

PRIIPs KID

For PRIIP available to retail investors

Pre-contractual; stand-alone

Max three sides

Prescribed statements and sections

• What is this product?

• Risk-reward profile

• Compensation scheme

• Costs

• Term/minimum holding period

• Complaints

• Other relevant information

UCITS KIID

For all UCITS

Pre-contractual; stand-alone

Max two sides (three for structured fund)

Prescribed statement and sections

• Objectives and investment policy

• Risk-reward profile

• Charges

• Past performance

• Practical information

29

EU Money Market Fund Reform – Current Proposals

 Status: In “trilogue” – European Parliament, Commission and

Council (i.e. Member States)

 Latest published proposals

 Three types of MMF re. NAV

 CNAV (< 10% of CNAV and LVNAV) – divided into:

 “retail” – but this means only charities, non-profit organisations, public authorities and public foundations

 “public debt” – 99.5% invested in public debt instruments (i.e. sovereign debt) – so, no derivatives, securitisations or bank paper

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 LVNAV (> 90% of CNAV and LVNAV)

 May be redeemed at CNAV if actual NAV within 0.20% of CNAV

Authorisation for only five years at a time

 Neither CNAV nor LVNAV

 Two types of MMF re. residual maturity

 Short-term – maximum 397 days

 Standard – maximum two years

 Daily valuation

 No external support (such as guarantees) – to avoid investor uncertainty and financial contagion

 Weekly investor reporting – liquidity, credit, portfolio, WAM (interest),

WAL (principal), proportion held by top five “investors”

 Will extend to EEA

 EU MMF statistics: c.15% of total investment fund AUM = approximately EU 1 trillion (September 2013)

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U.S. Money Market Fund Reform – Key Changes

 Floating NAV

 Institutional MMFs will be required to price their shares based on a “floating” NAV

 Government and retail MMFs may continue to maintain a stable NAV of

$1.00/share

 Liquidity Fees and Gates

 All MMFs will be permitted to impose liquidity fees and temporarily suspend redemptions (impose “redemption gates”) during periods of market stress

 In certain cases, MMFs (except govt MMFs) will be required to impose liquidity fees

 Diversification: MMFs must meet enhanced diversification requirements

 Stress Testing: MMFs must satisfy enhanced stress test requirements, including ability to maintain liquid assets of at least 10% and to “minimize principal volatility” in response to certain events

 Disclosure: MMFs must satisfy new disclosure requirements, including new Form

N-CR and website disclosure and amended registration statement and Form N-MFP disclosure

32

Pressure on Costs

 FCA identified that UK fund charges higher than overseas equivalents

 FCA thematic review (TR14/7):

 Findings ( cause?

): Investors lack of clarity regarding costs of investment

 Solution: Consistent use of ongoing charges figure (“OCF”) in all marketing materials

 Investment Association paper on disclosure of costs and charges:

 Advocate consistent approach based on OCF

 But grappling with how to fairly represent funds that are expensive to operate?

33

Mutual Fund Fee Litigation Developments

 Extraordinary wave of Section 36(b) cases challenging mutual fund advisory, administration and other fees in the US

 Common attribute of most of the cases is sub-advisory relationships

 Cases fall into two categories: defendants either employ a sub-adviser, or serve as a sub-adviser to other funds employing a similar investment strategy

 Premise of the complaints is that sub-advisers ostensibly perform all substantial services for a fraction of the advisory fees, assertedly rendering the advisory fees “excessive” in relation to the purportedly inconsequential additional services performed by advisers

 Focus on sub-advisory relationships can be traced to Curran v. Principal

Management Corp. (S.D. Iowa 2010), holding that allegations that an adviser charged far more in fees than it paid its sub-adviser gave rise to a reasonable inference that advisory fees were excessive

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Future of the Industry

Future Legal Trends for European Fund Industry

 Continued product innovation fueled by investor demand

 Constraints on UCITS fracturing of AIF categories

 Enhancing liquidity toolkit

 Increased operation and compliance costs

Consolidation

 Increased market and regulator fee pressure

 More enforcement action; bigger penalties

36

Future Legal Trends for US Fund Industry

 Continued innovation and regulatory developments impacting product development, including exchangetraded products and alternative and other specialized products

 Increasing focus on risk management

 Challenging regulatory environment, with focus coming from multiple regulators and from multiple areas within the

SEC

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