Eaton
1121 Highway 74 South
Peachtree City, GA 30269
tel: 770-486-4800
MarkHorner@eaton.com
Date
For Release
Contact
October 1, 2013
Immediately
Mark Horner, (412) 893-3590
Remodelers Choose Halo from Eaton’s Cooper Lighting Division
Halo wins all lighting categories in Remodeling magazine’s readers’ survey
PEACHTREE CITY, Ga. … Power management company Eaton today announced that its
Cooper Lighting division’s Halo line of recessed, track and surface lighting products has been
named the preferred choice in the Lighting category in Remodeling magazine’s 2013 Brand
Use Study. Sweeping all four surveyed categories, Remodeling readers named Halo as a
leader in brand familiarity, brand used in the past two years, the brand used most and the
brand firms would consider using in the future.
“We are honored that the remodeling community has chosen Halo as their number one
choice for lighting products,” says Mark Eubanks, president, Eaton’s Cooper Lighting division.
“We continually work to understand our customers’ needs and to help them adhere to the
changing energy landscape by providing a full range of reliable industry-leading technologies
and services.”
The 2013 Brand Use Study, sponsored by Hanley Wood, LLC, publisher of Remodeling, and
conducted by the independent research company Readex Research, provides an in-depth
look at the product brands used most by readers. Specifically, the study researches
respondents’ familiarity with, use of and opinions about brands in 52 product categories, and
reports results on the top three manufacturers.
Readers were asked, with respect to the Lighting category:
1. Which brands have you heard of?
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2. Which brands have you used in the last two years, including brands you subcontracted
with others to install?
3. Which brands does your firm use most often?
4. Which brands would your firm consider using in the future, not including those you’ve used
in the past two years or used the most?
A total of 84 percent of all respondents identified Halo as a brand they have heard of, while
71 percent also named the brand as the brand they most frequently used in the past two
years. In addition, 29 percent named Halo as the brand used most often among all
manufacturers – more than double the closest competitor at only 12 percent. Finally, when
asked which brands they would consider using in the future, 75 percent of respondents chose
Halo.
To learn more about the survey results or solutions available from Eaton’s Cooper Lighting
business, please visit www.cooperlighting.com.
Eaton’s Cooper Lighting division delivers a range of innovative and reliable indoor and
outdoor lighting solutions, as well as controls products specifically designed to maximize
performance, energy efficiency and cost savings. The Lighting business serves customers in
the commercial, industrial, retail, institutional, residential, utility and other markets.
Eaton’s Electrical Sector is a global leader with expertise in power distribution and circuit
protection; backup power protection; control and automation; lighting and security; structural
solutions and wiring devices; solutions for harsh and hazardous environments; and
engineering services. Eaton is positioned through its global solutions to answer today’s most
critical electrical power management challenges.
Eaton is a power management company providing energy-efficient solutions that help our
customers effectively manage electrical, hydraulic and mechanical power. A global
technology leader, Eaton acquired Cooper Industries plc in November 2012. The 2012
revenue of the combined companies was $21.8 billion on a pro forma basis. Eaton has
approximately 102,000 employees and sells products to customers in more than 175
countries. For more information, visit www.eaton.com.
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