7th Annual Kent/SEGD Summer Program
Inner City Interventions
Mapping, Wayfinding, and Fitness Interventions in an Urban Context
04 hours undergraduate credit
VCD 40095 ST: Environmental Graphic Design
$1616
VCD 50095 ST: Environmental Graphic Design
04 hours graduate credit
$1736
June 14-25, 2010
Held on the Kent State University campus, the Seventh Annual Kent State VCD/SEGD Summer Program will study
mapping, wayfinding, and vacant land interventions as they apply to the health and fitness of inner city teenagers. This
workshop will follow a prescribed process of problem solving and documentation through instruction by many visiting
nationally recognized communication, planning and health experts. Over the course of two weeks, participants will
study specific issues of analysis, strategy, planning, mapping, schematic design, design development and design
intent documentation. The study will result in the development of a comprehensive document of the overall design
process. Software use will include Illustrator, Photoshop, InDesign and SketchUp. Hand drawing and model-making
will also be employed.
Site of Study
Population loss has been dramatic in the City of Cleveland. Since 1950, the city has lost over 450,000 residents, more
than half of the city’s peak population. Vacant urban land is a byproduct of population loss, illustrated by the more
than 18,000 vacant sites, and about 15,000 vacant buildings in the city. Research has shown that lower socio-economic
status populations and racial and ethnic minorities who are urban residents are more likely to be sedentary than the
general population. Increasing physical activity in these populations is an important public health priority. The workshop
will generate a wide range of urban design ideas and neighborhood wayfinding strategies that encourage people to
walk, ride bicycles, explore local parks, and take advantage of recreational activities near their homes, schools and
work places. The goal of the proposed neighborhood interventions is to instill a sense of fun and safety in public health
promotion, and to entice people into increased physical activity and healthier behavior choices through neighborhoodspecific interventions intended to delight and entertain them.
Student Participation
This workshop is open to all students and professionals with three or more years of graphic design, industrial design,
interior design, architecture or urban planning background. It has been developed specifically for students at the
graduate and advanced undergraduate level, as well as working professionals. Costs for each workshop includes 04
semester credit hours at the undergraduate or graduate level and some supplies and materials. Food, transportation
and housing are not included. On-campus housing is available upon request.
Registration
Participants who have completed an undergraduate degree will be registered for graduate credit, and those who
have not will be registered for undergraduate credit. Participants may apply graduate credit toward the MA or MFA
program in VCD at Kent State University. The credit hours earned in this workshop can be substituted for 03 hours
VCD 5/43006 Environmental Graphic Design (3D Concentration), 02 hours of VCD 40192 Internship 2, or used as Upper
Division Design Electives or Graduate Studio credit. Tuition is subject to change.
Contact David Middleton at damiddle@kent.edu for controlled registration of this workshop.
Invited Instructors
Craig Berger, SEGD, Philadelphia
George Lim and /or Jon Mischke, Jacobs, Denver
Alan Jacobson, Exit, Philadelphia
Joel Katz, Katz Wheeler Design, Philadelphia
Don Bilodeau, Pentagram
Gary Stemler, Nordquist Sign Company, Minneapolis
Jill Ayers, Design360, NYC
Terry Schwarz, Cleveland Urban Design Collaborative
Rachel Downey, Studio Graphique, Cleveland
Some Instructors have not been confirmed. Additional instructors and lecturers will be announced.
All are subject to change.
Resident Faculty
David Middleton, Associate Professor VCD, Kent State University
For more information about environmental graphic design, visit www.segd.org.
Contact
Prof. David Middleton
School of Visual Communication Design
231 Art Building
Kent State University
Kent, Ohio 44242-0001
Phone: 330.672.7856
Fax: 330.672.9714
vcd.kent.edu
damiddle@kent.edu
Tax Deduction for Educational Expenses
Treasury Regulation Section 1.162-5 permits a tax deduction for educational expenses. This includes registration,
fees, cost of travel, meals & lodging undertaken to: (1) maintain or improve skills required in one’s employment or
other trade business, or (2) to meet express requirements of an employer or a law imposed as a condition of
employment. For additional information consult your accountant or tax advisor.