5th Annual Kent/SEGD Summer Workshop
Environmental Graphic Design
The Flats
June 9-13, June 16-20, 2008
4 credit hours
Undergraduate $1589 / Graduate $1705
The Kent State Summer Workshop in Environmental Graphic Design is an annual event in June focusing on the
marriage between identity, wayfinding, interpretation and environmental graphic design. The workshop is now in its
fifth year and has been developed with the following goals:
· Encourage collaboration between design students
· Develop an understanding of the practice of environmental graphic design
· Learn about vigorous design process including research and site analysis, conceptual design, design analysis and
documentation.
This year's site of study is “The Flats” in downtown Cleveland. Cleveland’s riverfront, long dominated by industry and
a source of shame after the Cuyahoga River caught fire in the 1950s and 1960s, is now being refashioned as a place
for residents and visitors to see and touch the water. The upper Flats neighborhood, in particular, is one of the most
compelling places in Northeast Ohio—the place where the Cuyahoga River meets Lake Erie. With its historic buildings,
bridges, barge traffic and steep hills, it has long captured the imagination of locals and visitors. The area now
has a chance to achieve its full potential as a 24-hour neighborhood, with multiple private and public developments
planned or underway.
The workshop features leading design professionals, who will provide lectures and instruction on different topics
each day. It is open to all students and professionals with three or more years of graphic design, industrial design,
interior design, architecture or landscape architecture background.
Visiting Instructors - Week 1
Wayne Hunt, Hunt Design, Los Angeles
Craig Berger, Education Director SEGD, Philadelphia
Megan Fath, Conifer, Chicago
Santiago Crespo, Little, Charlotte
Greg Peckham, Executive Director, Cleveland Public Art
Justin Glanville, Project Director, Building Cleveland by Design
Visiting Instructors - Week 2
Getchen Coss, Gallagher & Associates, Washington D.C
George Lim, Carter & Burgess, Denver
Terry Schwarz, Paul Vernon and Gauri Torgalkar, Cleveland Urban Design Collaborative
Gary Stemler, Nordquist Sign Company, Minneapolis
Resident Faculty
David Middleton, VCD Associate Professor, Kent State University
Please visit vcd.kent.edu/ksucda/ for updates, workshop
application, and other information.
For more information about environmental graphic design, visit the SEGD Web site at www.segd.org
Costs for each workshop, which includes 04 semester credit hours at the undergraduate or graduate level and
some supplies and materials. Food, transportation and housing are not included.
• Tuition subject to change. Visiting lecturers subject to change.
For more information about this program, contact David Middleton at damiddle@kent.edu
Biographies
Wayne Hunt
Wayne Hunt founded Hunt Design in 1977 and is a nationally recognized leader in Environmental Graphics and Wayfinding
Signage design. He is a Fellow and past President of the Society for Environmental Graphics and the author of three books
featuring signage and related graphics design. Mr. Hunt is on the faculty at Art Center College of Design and an Advisory
Board member of the Architectural Foundation of Los Angeles.
Craig Berger
Craig Berger is Director of Education and Professional Development for the Society for Environmental Graphic
Design(SEGD). Craig has advised a number of cities around the country in how to develop their own urban sign programs
including financing, design and maintenance including Lanca ster PA, Philadelphia PA, Washington D.C., and Miami Beach.
Since joining SEGD Craig has developed an educational and training program for the organization based on designer competencies and has also developed an outreach program in universities and other design associations. He has also spearheaded specific coursed accessibility, wayfinding, urban sign systems, and Universal design.
Gary Stemler
Gary is the vice president of manufacturing at Nordquist, an industry leader of custom fabricated signage programs. His
current responsibilities include overseeing the manufacturing process of signage programs and implementing new manufacturing methods and technologies into production. By combining his design experience and manufacturing background,
Gary works with clients by recommending methods of fabrication, material options and installation techniques to implement their final vision. Gary serves on the SEGD board of directors as the treasure of the organization. He graduated from
Kent State University in 1988 with a Bachelor of Science in Industrial Design.
Santiago Crespo
Santiago Crespo is Art Director at Little, where he manages and directs a staff of graphic designers and directly interacts
with clients on a variety of projects, including corporate identity, branding and environmental graphic design. He was born
in Uruguay and raised in Ecuador. Santiago earned a graduate degree in VCD from Kent State University.
Megan Fath
Megan Fath is a research consultant at Conifer in Chicago, where she combines design and research capabilities to create
meaningful information models, compelling research visualizations, and analytical frameworks. Her professional passions
include user research, brand and communication strategy, and information design. She is also adjunct faculty at IIT Institute of Design teaching a graduate-level communication design course focusing on visual identity systems and corporate
brand design. Megan earned a BFA in VCD from Kent State University.
Gretchen Coss
bio to come...
George Lim
George Limserves as creative director of the Environmental Graphics Group of Carter & Burgess in the Denver office.
George has 20 years of professional experience that has established him as a national leader in the practice of environmental graphic design. George’s teaching experience includes Rocky Mountain College of Art and Design.
Greg Peckham
Greg Peckham is Executive Director of Cleveland Public Art (CPA). Peckham joined the organization in 2002 to oversee one
of its signature projects—public art along the Greater Cleveland Regional Transit Authority's $168 million Euclid Corridor
transportation project. A native of Cleveland, Peckham holds a bachelor's degree in sociology from The Ohio State University along with his master’s degree from Case. He spent five years at University Circle Incorporated (UCI) as community
planner for UCI’s community development, transportation and public space planning initiatives, including the redesign and
restoration of historic Wade Oval.
Justin Glanville
Justin Glanville is director of Building Cleveland by Design, a nonprofit group that wants to “influence everything in the
Flats so that it’s well designed.”
"We’re focusing on the Flats because it’s one of the highest-profile locations in Northeast Ohio (where the river meets the
lake) and because several large development projects are underway or planned there," he adds. "Our aim is to elevate the
level of design and sustainability of the built environment throughout Cleveland. By influencing several projects in a concentrated area, we think the Flats can be a model for sustainable, quality design within the region and nationally."
Terry Schwarz, AICP
Terry Schwarz, senior planner, joined the UDC staff in 2001 and has brought her planning expertise and architectural
knowledge to a number of major UDC projects. Terry also participates extensively in the graduate studio curriculum at the
CUDC. She has presented UDC projects and related research to both regional and international audiences. She earned her
bachelor’s in English with a minor in architecture at the Illinois Institute of Technology and received her master’s in city
planning from Cornell.
Gauri Torgalkar
Gauri Torgalkar, urban designer, is a native of India who received her her M.Arch. degree from Kent State University in
2003. Gauri first started working at the UDC as a student intern before becoming a full time employee. Gauri also participates in the CUDC curriculum, teaching a course in graphic techniques for urban design and working with the students in
the Cleveland State University "Intro to Urban Design" course.
Paul A. Vernon
Paul Vernon is a registered architect and graduate of Kent. He brings additional resources to the UDC through his completed coursework at the Harvard Graduate School of Design and the College of Urban Affairs at Cleveland State University. Since coming to the UDC in 2001, Paul has supervised numerous projects throughout the region. He participates in
the CUDC studio curriculum as an instructor and critic. Paul has particular expertise in the design of child care facilities
and other institutional environments. Paul has diverse experience in the field of community development, serving on multiple design review committees and working with a number of community organizations.
David Middleton
David Middleton is Associate Professor and and coordinator of 3D Design concentration Visual Communication Design at
Kent State University. He serves on the board of directors for the Society of Environmental Graphic Design, where he
serves as Chair of the Academic Education Committee. He has served as Coordinator for the Society of Typographic Arts
Students in Design, and has been a board member for AIGA Cleveland where he served as Education and Scholarship Cochair. He has acted as Assistant to the Director for the Kent Summer in Switzerland and Kent Summer in Italy programs,
and has been Resident Faculty for the annual Kent/SEGD Summer Workshop in Environmental Graphic Design for five
years.