Starship
Back to the Future
The physical value chain from a global
perspective:
Support Activities:
•Technology Development
•Human Resources
Development
Service
Distribution&
Marketing
Fabrication
Refining
Basic Extraction
Physical
Realm
Value Added at
Each Step
Virtual Value Chain & Information Operations
GATHER AND APPLY IN THE PHYSICAL REALM
STORE AND TRANSFORM IN THE INFORMATION REALM
APPLY
PRESENT
DISTRIBUTE
SYNTHESIZE
Infosphere
SELECT
ORGANIZE
GATHER
Initial Investment: Cabin Mockup
The computer simulates flight and shows
engineers the areas of greatest air pressure
Raw Material for Composite
Cutting Sheets and Testing Panels
Testing Complex Structures
)Rows of water jets
carry ultra-sound
waves through
fuselage as it
revolves
One of World’s Biggest Industrial
Autoclaves
Baking the Wing
Autoclave Can
be Used for
Large Parts
“Winding” the
Fuselage
) Continuous
filament wound
around mold and
cured
)Rotating
g arm
finishes the work
Advantage: Strength and Light
Weight
Innovative Controls
Construction Steps
Position 1
Position 4
Position 2
Position 5
Position 3
Position 6
Production
Floor
Lightning Strike!
Minor Damage Repaired Overnight
Maiden Voyage Overseas
An American in Paris
Most Significant
Composite Product of the
Year
)Starship wins Counterpoise
Grand Design Award from
among 143 contenders at the
SPI Composites Institute
Annual Meeting
Growth Option: Racing Cars
Beech Makes Graphite Winglets and
Landing Gear Doors for C-17
What are some other growth options?