Educa&onal Messaging and Bo1led Water Consump&on Allison Myers v University of Washington Methods •  IdenCcal paper and online surveys were designed •  The survey asks about current consumpCon habits and presents facts about bo=led water, which is quanCfied, and students respond to how the fact impacts their behavior •  1 indicates an increase in consumpCon, 2 suggests no impact, 3 a reducCon in consumpCon, and 4 indicated disconCnued purchasing •  The survey was distributed to a convenience sample of students at the beginning of Spring Quarter 2015 over 2 weeks in the HUB, ByGeorge Café, Suzzallo Library, and the Quad •  Response subjects completed the survey in the surveyor's presence •  Online surveys were designed using canvas and distributed over social media and shared by mulCple individuals •  All data entered into Microsod Excel which was also used for analysis •  Data was analyzed by category of social, health, and environmental educaCon, and the mean was taken for each demographic •  A one-­‐way ANOVA test was run on each category in each demographic to determine if results are staCsCcally significant Acknowledgements: Gordon Bradley, UW SEFS Social Mean Health Mean Environmental Mean P-­‐Value AGE 18-­‐20 21-­‐24 25-­‐29 30+ CLASS Freshman Sophomore Junior Senior Masters MAJOR Humanities STEM UnspeciHied URBAN/RURAL Urban Rural UnspeciHied ETHNICITY 3.15 3.19 2.5 3.2 2.96 2.98 2.96 3.3 3.5 2.97 3.31 3.05 3.19 3.4 2.68 2.98 2.74 2.33 3 2.61 2.95 2.63 3.11 2.88 2.74 2.95 2.6 2.85 3.2 2.5 3.23 3.05 2.42 3.2 3.94 3.28 2.87 3.1 3.38 2.97 3.14 3.45 3.15 2.2 3.05 0.73 0.87 0.995 0.996 0.37 0.75 0.46 0.07 0.04 0.8 0.87 0.003 0.81 0.02 0.43 African American 4 4 4 N/A Asian Hispanic/Latino Other 3.38 3.25 2.5 3.12 2.88 2 3.62 3.44 3 0.477 0.52 N/A PaciHic Islander 3 2 3 N/A Two or More 3.13 2.94 3.06 0.94 3.2 White 3.06 2.75 2.94 0.92 3.1 GENDER Female Male Other 3.09 3.17 4 2.92 2.68 4 3.05 3.13 4 0.57 0.45 N/A 3 POLITICAL IDENTITY Democrat Independent Other 3.5 2.82 3.2 3.22 2.5 2.8 3.24 2.96 3.4 0.56 0.79 0.52 Republican 2.56 2.12 2.5 0.82 Socialist Unsure 2.6 3.56 2.2 3.35 2.5 3.71 0.37 0.59 Rural Students Unspecified Major 4 3.5 3 Mean 2.5 2 1.5 1 0.5 0 1 2 1=Social, 2=Health, 3=Environment 3 P-­‐value: 0.003 Students at the University of Washington Mean 3.3 2.9 2.8 2.7 2.6 2.5 2.4 Social Health Environment Results •  Masters students, rural students, and those with unspecified majors were staCsCcally significant •  Overall trend was social educaCon would be most influenCal at impacCng behavior, followed by environmental educaCon, and health educaCon is least impachul •  Health was never sited as being most likely to influence behavior, the mean is never the highest 4 3.5 3 2.5 Mean 2 1.5 1 0.5 0 1 2 1=Social, 2=Health, 3=Environment 3 P-­‐value: 0.02 Conclusions •
Best approach to changing bo=led water consumpCon is through social jusCce educaCon •
Close link between social educaCon and environmental educaCon •
Look at ‘pro-­‐environmental behavior’ through a social jusCce lens: environmental jusCce Masters Students 4 3.5 3 2.5 Mean Introduc&on Bo=led water consumpCon is increasing across the United States. It was predicted that bo=led water sales would increase by more than 7% in 2014, averaging over 30 gallons consumed per person. While there is an increase in bo=led water being consumed there have been over seventy college campuses, fourteen NaConal Parks, and two ciCes that have banned bo=led water from being sold in the United States. Bo=led water is perceived as a healthy and convenient opCon, but in reality the health benefits are negligible while the social and environmental impacts are detrimental. The University of Washington brands itself as being ‘eco-­‐conscious’ but lags behind other universiCes that have banned bo=led water. The student body of the University of Washington fits into the Behavior Theory for ‘pro-­‐environmental’ behavior presented by Kollmuss and Agyeman because they are educated, emoConally involved, and socially inclined to engage in the behavior. However, there remains a disconnect between being a model for ‘pro-­‐environmental’ behavior and actually engaging in it. This research explores what type of educaConal messaging would be most persuasive at changing consumpCon habits of students at the University of Washington. 2 1.5 1 0.5 0 1 2 1=Social, 2=Health, 3=Environment 3 P-­‐value 0.04