ITU-T
Communications
Toby Johnson
Global
Communication
Strategy*
2012-2015
A new era in
Communications
•  Underpin and position the organization in line
with its strategic objectives
•  Integration is key:
•  Media relations
•  Social media
•  Apps & web
2012-2015
•  Audio visual production
•  Printed collateral
•  Consistent look and feel
Global
Communication
Strategy*
New
Website
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New modern, clean look and feel
W3C accessibilty compliant
Migration undertaken by EDH
Content management
Next phase to include mobile optimised pages
Newslog to
Blog
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Easier integration of other media
More interactive
Allows for a greater variety of content
Stories will focus on achievements; new work
areas; workshops; competitions; commentary
Media outreach
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Strong collaboration with general secretariat
Focus on cultivating key media
Development of ‘training tools’ for media
Increase use of third party validators
Harnessing
Social Media
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Supporting/working with membership
Strengthening ties with UN family
Distributing news
Promoting initiatives/campaigns
Promoting events/live coverage
Announcing vacancies
Lowering the barrier to communicate
Social
Platform for feedback
Media
Multimedia
Opportunity
•  New studio/staff resources
•  More personal connections with ITU
leadership and expertize
•  Visual narratives and stories about the
transformative of technology
Printed collateral:
Consistent
look and feel
•  New templates for reports, promotional
collateral allow flexibility but establish a look
and feel
•  Flyers for every SG in the pipeline