Proceedings of 10th Global Business and Social Science Research Conference
23 -24 June 2014, Radisson Blu Hotel, Beijing, China, ISBN: 978-1-922069-55-9
Relationship of Environment with the Types of Business
Strategies
Jhony Ostos Mariño
Several authors consider that the environment variable influences strategic
business decisions. However, the studies do not examined this influence in
different types of business strategies. This empirical study conducted, with a
sample of 99 service companies in Lima, Peru, aims to analyze the influence
of the environment on the types of business strategies and examine the
organizational characteristics as moderating variable of the relationship
between environment and business strategies. To perform this analysis, the
environment is divided into two dimensions: complex and uncertain; and
business strategies into three types: prospector, analyzer and defender.
The statistical results indicate that the complex environment influences the
three types of strategies: prospector, analyzer, and defender; while the
uncertain environment only influence companies that implement prospector
strategies. These findings indicate that not all companies are taking into
account the effects of the uncertain environment to establish business
strategies. It also finds that organizational characteristics do not moderate
the relationship between the environment and business strategies.
Keywords: Environment, Business Strategies, Organizational Structure
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Dr. Jhony Ostos Mariño, Assistant professor, Universidad ESAN, Peru, Email: jostos@esan.edu.pe