Proceedings of 7th Global Business and Social Science Research Conference
13 - 14 June, 2013, Radisson Blu Hotel, Beijing, China, ISBN: 978-1-922069-26-9
The Moderating Effects of the Entrepreneurial Support Policy
on the Relationships between Market Orientation and
Technological Innovation: Evidence from China's New
Venture Firms
Li Cai, Shengliang Deng, Qing Liu and Dan Cao
Advancing the extant research on the nexus between Market Orientation and
technological innovation, this study introduces and tests the moderating
effects of Entrepreneurial Support Policies on this important relationship using
China's transitional economy as the empirical setting. With a sample of 248
new venture firms respectively from the Southeast and Northeast cities of
China, the empirical results confirm that Entrepreneurial Support Policies will
strengthen the relationship between responsive Market Orientation and radical
innovation. In addition, our subgroup analyses of the manufacturing industry
and information technology industry shed new insights into the proposed
relations. We explore in this paper the theoretical contributions, practical
implications, study limitations, and future extensions.
Keywords: Responsive Market Orientation; Proactive Market Orientation; Incremental
Innovation; Radical Innovation; Entrepreneurial Support Policies; Transitional Economy;
China
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Li Cai, School of Management, Jilin University, Changchun City, Jilin Province 130022, P.R. China
Shengliang Deng, Goodman School of Business, Brock University, Ontario L2S3A1 Canada
Qing Liu, School of Management, Jilin University, Changchun City, Jilin Province 130022, P.R. China
Dan Cao, School of Business, University of Hull, Hull, HU6 7RX, United Kingdom