Proceedings of Global Business and Finance Research Conference
5-6 May, 2014, Marriott Hotel, Melbourne, Australia, ISBN: 978-1-922069-50-4
Born-global Firm’s Marketing and Technological Capabilities
Yung-Kai Yang* and Chia-O Chiang**
In recent years, a new type of small and medium enterprise (SME), “born-global
firm”, has emerged. This implies a diverse international business environment in
which SMEs can also succeed internationally in the early stage of
establishment. This paper studies how born-global firms break into global
markets and compete as they grow, and crucial factors influencing the
internationalization of born-global firms. By studying on a Taiwanese bicycle
born-global firm, it was found that the innovation and marketing skills are critical
factors of internationalization strategy for the born-global firms. Also, the process
from the entrepreneurial orientations to the adoption of strategies is also
described in our research.
JEL Codes: M16
* Yung-Kai Yang, Assistant Professor, Department of Asia-Pacific Industrial and Business Management, National
University of Kaohsiung, Taiwan, Email: yyang@nuk.edu.tw
** Chia-O Chiang, International Master of Business Administration, National University of Kaohsiung, Taiwan
Email : m1013502@mail.nuk.edu.tw
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