Proceedings of 11 th
Asian Business Research Conference
26-27 December, 2014, BIAM Foundation, Dhaka, Bangladesh, ISBN: 978-1-922069-68-9
Khandoker Mahmudur Rahman and Nor Azila Mohd. Noor
The global growth of organic food market in recent years has sparked the interest among both the academicians and practicing professionals to identify and explore consumer purchase behavior in this sector. The multiple promises that organic foods hold for the future, like sustainable food production, food safety, food security, health and nutrition, and reduction of green house effects- all these have resulted in a recent rise of behavioral research in organic food sector globally. Interestingly, Bangladesh has been a producer of organic foods since ‘80s, however, only a handful of studies can be traced that actually studied consumer behavior in this sector. The paper explores the important roles that organic foods can play under Bangladesh context, synthesizes the latest findings by studies undertaken so far under Bangladesh context, and justifies the areas that need to be investigated by exploring apparent gaps in the existing literature.
Keywords: Organic Food Purchase Behavior, Organic Foods Bangladesh, Roles of Organic
Foods
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Khandoker Mahmudur Rahman, United International University, Bangladesh. Email: mahmud.edu@gmail.com
Dr. Nor Azila Mohd. Noor, Associate Professor, Universiti Utara Malaysia, Malaysia.