BEYOND THE LABEL: WHAT CONSUMERS MEAN BY “CLEAN”

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BEYOND THE LABEL: WHAT CONSUMERS MEAN BY “CLEAN”
Clean encompasses a variety of attributes. Consumers seek more knowledge about the foods and beverages they purchase and look for
products with a wide variety of specific attributes that ladder up to clean. Clean food encompasses a wide variety of attributes that consumers are
seeking: clean production (organic, fair trade); clean processing (organic, natural); clean ingredient list (natural).
Source: Beyond Organic and Natural 2010 report
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