Proceedings of 29th International Business Research Conference 24 - 25 November 2014, Novotel Hotel Sydney Central, Sydney, Australia, ISBN: 978-1-922069-64-1 Students’ Awareness of Importance of English Language Fluency With Regard To Future Employment Kadzrina Abdul Kadir* and Wan Shakizah Wan Mohd Noor** The English language fluency of students in much research has been in the purview of English language teachers and rightly so. In recent times, however, when students’ capability of English language fluency have been found wanting, the University as a whole has been taken to task for the decrease in English language capability. This situation is also of a concern when the industry is of the view that English language fluency has an important impact on fresh graduates’ chances on future employment. Thus, how do other teachers of non-English language could assist in increasing the level of English language fluency? For most universities, the English courses take place in the first and second year of courses. However, if by the final year, students still could not converse capably in English; lecturers in core courses could also assist and help students, for example, business students. This study looks at the issue of English language fluency of business major students who are in their final semester from the perspective of lecturers who teach business courses – Human Resources and Strategic Management. This study uses the qualitative method through interviews with two focus groups with nine business major students. This paper aims to investigate the awareness of business majors on the importance of English language capability with regard to future employment. In addition, the barriers from the context of the university environment are also examined. The findings of this paper present the students’ level of awareness and issues surrounding English language fluency from the perspective of the student in Malaysia. JEL Codes: M10 *Dr Kadzrina Abdul Kadir, School of Business Management, College of Business, Universiti Utara Malaysia, kadzrina@gmail.com ** Dr Wan Shakizah Wan Mohd Noor, School of Business Management, College of Business, Universiti Utara Malaysia, shakizah@uum.edu.my