Craig Sams
Executive Chairman, Carbon Gold Ltd
Founder - Green & Black's
Craig Sams was born on a farm in Nebraska. In 1967 he and his brother Gregory founded
Whole Earth Foods, expanding from an organic macrobiotic restaurant into retail,
wholesaling and manufacturing. They published "Seed Magazine - The Journal of Organic
Living” from 1971-1977.
In 1991, in partnership with Josephine Fairley, founded Green & Black's Organic Chocolate,
the first product to carry the Fairtrade Mark. He is President of Green & Black’s, acquired
by Cadbury’s in 2005 and subsequently by Kraft in 2010. He is a director of Duchy
Originals, Soil Association Certification, Judges Bakery and Wellington Natural Health
Centre.
Author of:, The Little Food Book and The Story of Green & Black’s. Columnist in Natural
Product News. Soil Association Treasurer from 1990-2001 and Chairman from 2001 to
2007.
Founded Carbon Gold in 2008 to establish biochar as a means to restore degraded soils,
enhance organic farming and sequester carbon dioxide to reverse climate change.
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