Recent IPTV standardization and business model in Japan Shinji Ishii Vice-Chairman

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Global Standards Collaboration (GSC) 14
DOCUMENT #:
GSC14-PLEN-056
FOR:
Presentation
SOURCE:
TTC
AGENDA ITEM:
6.5 IPTV
CONTACT(S):
Shinji ISHII
Recent IPTV standardization and
business model in Japan
Shinji Ishii
Vice-Chairman
IPTV Working Group of TTC
Geneva, 13-16 July 2009
Fostering worldwide interoperability
Highlight of Current Activities
Coordination between
standardization and business model
in Japan
Commercial IPTV service is widely
spreading to the public in Japan
IPTV functionality being installed in TV sets.
Standardization in TTC
Consensus-building: IPTV operators
(telecom operators), broadcasters and
manufactures
Upstream activity to ITU-T IPTV-GSI
Geneva, 13-16 July 2009
Fostering worldwide interoperability
2
Strategic Direction
Goal : Provide standardized IPTV service
to the public all over Japan
☟
IPTV services can be received by mass
production retail TV sets as well as by STB
(Set Top Box).
IPTV functionality being installed into TV sets
Use common key components of broadcasting
receiver
IPTV operators harmonized IPTV
specification documents with broadcasters
and manufactures for future expansion of
IPTV services.
Geneva, 13-16 July 2009
Fostering worldwide interoperability
3
Challenges
Harmonization between domestic
and global de jure standardization
(especially, ITU-T IPTV-GSI)
Network provider and IPTV service
operator must be separate operators
Japanese regulatory issue: Refer to
supplementary slide
Geneva, 13-16 July 2009
Fostering worldwide interoperability
4
Actions (1/2)
TTC/IPTV Working Group has four
Sub-working groups.
(upstream activity to ITU-T)
Network architecture SWG:
SG11, 13 and NGN-GSI
IPTV architecture, IPTV requirements,
alignment with NGN network
QoE SWG
SG12, Q4/13
QoE and QoS (monitoring, measurement
methods, requirements and mechanisms)
Geneva, 13-16 July 2009
Fostering worldwide interoperability
5
Actions (2/2)
Contents protection SWG
SG17
Contents and IPTV service
protection (architecture,
requirements, functions)
End system SWG
SG9 and SG16
Home network, terminal and
applications
Geneva, 13-16 July 2009
Fostering worldwide interoperability
6
Selection of IPTV service operator
A TV sets can provide
multiple IPTV service
R/C
Broadcasting
Services
Operator
R/C
IPTV Service
operator
A
R/C
IPTV Service
operator
B
IPTV Service
operator
C
Network Provider
A
R/C
Network
Provider
C
“Service change” button
On TV Remote Controller
Geneva, 13-16 July 2009
Fostering worldwide interoperability
7
Supplementary Slides
Geneva, 13-16 July 2009
Fostering worldwide interoperability
8
Japanese regulation on IPTV Service
IPTV Service Provider (ISP)
IPTV Service (Platformer)
Broadcaster on telecommunications services
(Law Concerning Broadcast on Telecommunications Services)
BB Cable
Corporation
Network Provider (Telecommunications Business Law)
Geneva, 13-16 July 2009
Fostering worldwide interoperability
9
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