CoolIT Leaderboard V5
Released February 8, 2012
ICT Driving Climate Change
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Estimates of data center electricity demand are at 31GW globally, with an
increase of 19% in 2012 alone (global electricity demand essentially flat for the
past three years)
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It is estimated that global mobile data traffic grew 133% in 2011, with 597
petabytes of data sent by mobiles every month.
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Electronic devices account for 15% of home electricity use, and are predicted to
triple by 2030. (SMART 2020, 2008)
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The combined electricity demand of the internet/cloud (data centres and
telecommunications network) globally is 623bn kWh (and would rank 5th among
countries). (Make IT Green, 2010)
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Based on current projections, the demand for electricity will more than triple to
1,973bn kWh by 2030.
Greenpeace’s Challenge
• drive green energy innovation
• champion more efficient operations
• seek green, renewable sources of
power for data centers
• champion fair and ambitious climate
change policies
Leaderboard Criteria
• Efforts to offer technological climate solutions that contribute to
global greenhouse gas reductions;
• Initiatives to reduce their own global warming emissions;
• Active engagement in political advocacy and support for
science-based climate and energy policies.
IT Solutions
40 out of 100 points
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Current Savings Calculations of GHG/energy savings
potential (10 points)
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Publish Metrics & Assumptions to Calculate Net GHG
Savings (10 points)
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Investment in Clean Tech Solutions and R&D: (10 points)
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Future Savings Goal for net GHG reductions from IT solutions
(10 points)
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IT Energy Impact
25 out of 100 points
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Absolute Emissions Reduction Target (5 points)
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Mitigation Strategies: (10 points)
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Infrastructure Siting Policy: (5 points)
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Product Efficiency & Supply Chain Footprint: (5 points)
7
Political Advocacy
35 out of 100 points
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Political Speech (10 points)
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Public Policy Advocacy: (15 points)
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Repetition Bonus: (10 points)
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Negative Lobby Deduction: new criteria (-5 to -15 points)
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Top Leaderboard v5 Scores
(out of 100)
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Google
Cisco
Ericsson
Fujitsu
Vodafone
53
49
48
48
45
High Bar –
IT Solutions
Ericsson and Cisco case studies score the highest, comparing pre- and postintervention data and account for absolute reductions in CO2 tonnes/year.
Google’s renewable energy investments, including utility projects to create
renewable energy, including a large scale solar project near Sacramento, California.
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30% of own operations is clean energy
$915 million in RE investments to date
Shifting utilities through power purchasing agreements (20 year contracts)
Creating renewable energy for all of us
High Bar –
Energy Impact
• Wipro’s
mitigation plan includes 50% of its reduction target addressed
through renewable energy installation or purchase.
• IBM consistently implements a detailed plan to reduce its own emissions
(40% from 1990 to 2005 against a 1990 base year, and is now working on the
second stage goal of 12% by 2012 with a 2005 base year)
• Google, Cisco, and Dell stand out for sourcing over 20% renewable
energy globally for each company’s infrastructure.
High Bar Political Advocacy
Softbank
– Called for a transition away from nuclear power towards an aggressive
renewable energy path in post-Fukushima Japan
– With shareholders expanded corporate charter to aggressively invest in
renewable energy
– Established Renewable Energy Council, released feasibility papers within a
year of Fukushima
“Law can be made by only politicians, by no other people. I urge
you to do your job with utmost efforts to pass the Feed In Tariff bill.
Then we at civil sector do our job to expand renewable energy
through fair competition.”
`
- Softbank CEO, Masayoshi Son, June 15 2011
Green IT isn’t Connected to
Dirty Energy
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Reneé Claire Blanchard
Greenpeace International
+1 202 378 3704
reblanch@greenpeace.org
www.greenpeace.org/coolit