Strategy, Policy, Regulatory Considerations
and the Decision-Making Process of going to
Digital TV in Brazil
José Leite Pereira-Filho
Member of the Board, ANATEL, Brazil
Kiev, Ukraine, 13-15 November 2000
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Contents
3 INTRODUCTION
3 ACTIONS ALREADY TAKEN BY ANATEL
3 EVOLUTION OF TV: THE CONSUMER OPINION
3 KEY ASPECTS RELATED TO THE EVOLUTION OF TV
3 FACTORS TO BE TAKEN INTO CONSIDERATION
3 SCENARIOS UNDER ANALYSIS BY ANATEL
3 NEXT EVENTS
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Introduction
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POPULATION:
160 M Inhabitants
SURFACE:
8.5 M km2
GNP:
800 Billions USD
GNP PER CAPITA:
5,000 USD
FIXED TELEPHONY DENSITY:
16.8%
MOBILE TELEPHONY DENSITY:
9.1%
TV BROADCASTING PENETRATION:
85%
PAY TV PENETRATION:
6.5%
BRAZIL
BRASÍLIA
DATE: 31st DECEMBER 1999
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Actions already taken by ANATEL
4 JULY 1998
PUBLIC CONSULTATION ON THE PROCEDURES TO BE
FOLLOWED DURING THE DIGITAL TV TESTS
4 NOVEMBER 1998
RESOLUTION APPROVING THE ABOVE PROCEDURES
3 FEBRUARY 2000
PUBLIC CONSULTATION ON THE REPORTS OF SET/ABERT
CONCERNING THE TESTS CARRIED OUT WITH THE ATSC, DVB-T
AND ISDB-T DIGITAL TELEVISION STANDARDS
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Evolution of TV: The Consumer Opinion
4 QUALITATIVE MARKET RESEARCH WITH CONSUMERS,
BROADCASTERS AND MANUFACTURERS:
é 12 ATTRIBUTES WERE DEFINED
4 QUANTITATIVE MARKET RESEARCH CARRIED OUT IN 55 CITIES
OF THE FIVE BRAZILIAN REGIONS, LISTENING 5,000 PEOPLE:
é 1. AID TO PHYSICAL HANDICAPS
é 2. PROGRAM STORAGE (MOUSE “CLIC”)
é 3. HDTV
é 4. MULTIPLE PROGRAMS (“BLOOMBERG” TYPE TV)
4 PUBLIC DEMONSTRATIONS AND SURVEYS IN SHOPPING
CENTERS IN SEVEN CITIES, LISTENING 4,700 PEOPLE.
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Key Aspects Related to the Evolution of TV
3 INTERACTIVITY
3 SCREEN FORMAT
3 MOBILITY
3 TELEVISION AND PERSONAL COMPUTER CONVERGENCE
3 TELECOMMUNICATION AND TELEVISION CONVERGENCE
3 SYSTEM RELIABILITY
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Strategic Factors
3 UNIVERSAL ACCESS TO INFORMATION
3 NATIONAL INTEGRATION
3 LATIN AMERICAN INTEGRATION
3 TECHNOLOGICAL CO-OPERATION
3 ECONOMIC DEVELOPMENT
3 STIMULATE THE COMPONENTS INDUSTRY
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Social and Cultural Factors
3 THE ROLE PLAYED BY TELEVISION
é TO UNITE THE FAMILY
é TO KEEP SOMEBODY COMPANY
3 THE CONVERGENCE FROM THE CULTURAL POINT OF VIEW
é TELEVISION CHARACTERISTICS FOR USERS
é COMPUTER CHARACTERISTICS FOR USERS
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Technical Factors
3 DTV TECHNICAL FACTORS:
é THE DIGITAL TELEVISION SERVICE QUALITY MUST BE, AT
LEAST, EQUIVALENT TO THE CURRENTLY DISTRIBUTED
ANALOGUE TELEVISION SERVICE
é DIGITAL AND ANALOGUE SYSTEMS MUST HAVE AN
ADEQUATE COEXISTENCE DURING THE TRANSITION
PERIOD
é EFFICIENT USE OF THE RADIOELECTRIC SPECTRUM
é FLEXIBILITY FOR INTRODUCTION OF NEW APPLICATIONS
MUST BE TAKEN INTO ACCOUNT IN THE LONG-RUN
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Technical Factors
3 DIGITAL TV BROADCASTING X PAY TV
é THE DIGITAL TELEVISION SERVICE OFFERED BY THESE
DIFFERENT NETWORKS MUST BE COMPATIBLE
é THE INTEGRATION OF PROGRAMS AND FUNCTIONALITY
BETWEEN THESE DIFFERENT NETWORKS MUST BE
CONSIDERED
é “MUST CARRY” RULES NEED TO BE ESTABLISHED
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Economic Factors
3 IMPACT ON THE BROADCASTING INDUSTRY VALUE CHAIN
3 DETERMINANT FACTORS FOR THE PENETRATION OF DIGITAL
TELEVISION
3 COST FOR THE CONSUMERS
3 COST FOR THE BROADCASTERS
3 POTENTIAL MARKET OF EACH DIGITAL TELEVISION STANDARD
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Scenarios under Analysis by Anatel
3 SCENARIO I - HDTV PROGRAMMING ONLY
3 SCENARIO II - SDTV PROGRAMMING ONLY
é SCENARIO II A - MULTIPLE PROGRAMS
é SCENARIO II B - SDTV INTERACTIVE
é SCENARIO II C - SDTV WITH FREE AND PAID SERVICES
3 SCENARIO III - HYBRID MODEL
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Next Events
3 ADOPTION OF THE DIGITAL TV STANDARD
3 TECHNICAL REGULATION FOR DIGITAL TV
3 BASIC PLAN FOR DIGITAL TV
3 ACTION PLAN FOR THE TRANSITION
3 DIGITAL TV AUTHORISATIONS
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www.anatel.gov.br
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