Volume 2, Issue 2A DECISION AND INFORMATION TECHNOLOGIES Keeping Up with the Jones’: Influence from Peer Hospitals on EMR Diffusion Corey M. Angst, Research Assistant Professor and Associate Director of CHIDS Ritu Agarwal, Professor and Robert H. Smith Dean’s Chair of Information Systems and Director of CHIDS Evidence suggests that in spite of the value potential of information technology (IT), institutions in the health care sector have been slow to adopt it. To the extent that significant problems in health care such as patient safety, medical errors, and escalating costs can be addressed through IT, accelerating its diffusion throughout the system is an important public policy issue. This research examines the drivers of adoption and diffusion of electronic medical records (EMR) in hospitals across the United States. Using a survival analysis technique, we model the likelihood of EMR adoption as a function of three key drivers – HIT Concentration, Temporal HIT Adoption, and Spatial Contagion Effect. The first two represent internal firm characteristics that capture the availability of complementary technologies and a temporal component reflecting the cumulative learning and experience that the firm has with information technologies. In order to isolate the effects of these variables, we control for other structural characteristics such as size and facility type that have been shown in prior research to affect the likelihood of adoption. Prior research has also suggested that firms tend to mimic the behaviors of “similar” others, where similarity is typically assessed along dimensions such as size and industry. The diffusion of innovations literature argues that innovations spread through a social system via a contagion effect, where “infected” facilities affect others. We model contagion using a spatial construct reflecting the effect of localized knowledge spillovers that can occur among firms that are geographically proximate. The Nature of Innovations Studies of diffusion of innovations are of central concern to disciplines ranging from organizational sciences, information systems, to marketing, and others. Researchers seek to classify innovations in various categories such as: administrative and technical; radical and incremental; stage of adoption; or product and Summer 2007 process. More recent work suggests that some innovations can be highly disruptive. Although scholars have used various definitions to describe disruptive innovations, central tenets of these types of innovations are that they introduce new performance dimensions to an industry and are inferior – at least in the short term – to the traditional technology on measures that are important to the consumer, and they can transform markets through the disruptions they create. Descriptions of EMR systems in extant literature and studies of these systems in practice suggest that as an innovation, they are radical in that they cause major shifts in the work practices of clinicians and other personnel in health care facilities. They are both technical innovations, because they alter the underlying technology used in the delivery of patient care, as well as administrative innovations, because of their effects on the billing, insurance, and other administrative practices. EMRs incorporate new products such as an electronic repository of patient information that is portable, as well as new processes around patientclinician interaction. Adoption and Diffusion of Innovations Firms innovate because innovation has been shown to lead to competitive advantage. The literature in the organizational sciences offers significant evidence that the adoption of innovations by firms is a function of not just intra-firm characteristics, but also external influences. In broad terms, organizational factors such as strategic orientation, IT capabilities, organizational resources, and structure have been shown to influence the adoption of innovations. Prior research has also identified key environmental factors such as competition, industry, urbanization, etc. as drivers of innovation. While research on the adoption of innovations attempts to model the factors that drive the behavior of a single entity such as a firm, diffusion models are typically used to describe the adoption of an innovation by a target population over a specific period of time. The diffusion process incorporates an innovation, communication channels, time, and a social system. Diffusion studies are useful because they can be used to predict increases in number of adopters and project future trends. CHIDS • Van Munching Hall • College Park, MD • University of Maryland • www.smith.umd.edu/chids • chids@rhsmith.umd.edu • 301.405.0702 © 2007 Center for Health Information and Decision Systems. CHIDS Research Briefings are published on a quarterly basis to update CHIDS members. p. 2 CHIDS Research Briefing Volume 2, Issue 2A Contagion Effect in Innovation Adoption Prior research has argued that firms tend to model their practices, business processes, and procedures after successful peer firms. The innovation adoption literature suggests that such mimetic behavior is most likely to be observed between firms that are similar in characteristics such as size, industry, product, culture, etc. We argue that the presence of a specific mimetic phenomenon known as localized knowledge spillover (LKS) is one reason firms in geographic proximity begin to resemble each other from a technology infrastructure standpoint. LKS has been defined as “knowledge externalities bounded in space, which allow companies operating nearby the knowledge sources to introduce innovations at a faster rate than rival firms located elsewhere.” The LKS literature suggests that the adoption of highly complex information systems requires specific knowledge that is fundamentally tacit in nature. Because this knowledge is not codified, the geographic proximity to other adopters is very important. The tacit knowledge can be spread through face-to-face interaction, personal relationships, or simply because there is knowledge transfer when knowledge workers leave one firm for another: all of which tend to occur with greater frequency when distance between entities decreases. Drawing upon the theoretical foundations described above, the overall research model underlying the study is shown in Figure 1. The focal dependent variable of interest is the likelihood of EMR adoption in the next time period, given the choices and decisions made by the hospital in previous time periods. HIT Concentration Temporal HIT Concentration Spatial Contagion Likelihood of EMR Adoption Control Variables Figure 1. Research Model Research Hypotheses EMR systems are often used as the conduit that links and aggregates the data within isolated legacy systems within hospitals. Recent work suggests that successful implementation of a technology requires an already existing robust IT infrastructure. Other research has shown that the presence of complementary information technologies can enhance the adoption of the focal technology. In all of these examples, the common theme is that successful implementations of a focal technology are reliant upon the presence of complementary IT infrastructure. Therefore, we propose that the likelihood of EMR adoption will be positively associated with HIT Concentration. However, it is not merely the presence of the complementary technologies that influences the propensity to adopt an innovation; what is also important is the point in time at which the complementary HIT’s are adopted. Extensive bodies of literature ranging from learning-by-doing to organizational learning to absorptive capacity suggest that the amount of experience with an IT affects the success and ultimately, the likelihood of future IT adoption. This suggests that the likelihood of EMR adoption will be positively associated with the timeweighted adoption of HIT Concentration. In an attempt to innovate, firms will actively seek to capture knowledge beyond their boundaries by luring key knowledge workers, conducting informal information gathering, and through personal relationships – particularly within close spatial proximity. We therefore hypothesize that hospitals within a tightly coupled geographic cluster of other EMR-adopting hospitals will be more likely to adopt an EMR than hospitals in a loosely coupled geographic cluster. More specifically, we suggest that the influence imparted by other hospitals to adopt an EMR decreases as the distance between the focal hospital and other adopters increases. Research Methods We use a discrete event hazard model to predict the likelihood of EMR adoption. The empirical analysis and hypothesis tests are based on secondary data set collected via a survey. The data come from a nationwide, annual survey of Care Delivery Organizations in the USA, conducted by HIMSS AnalyticsTM. The 20042005 HIMSS Analytics Database (derived from the Dorenfest IHDS+ DatabaseTM) provides information for 3,989 hospitals. A literature review identified a list of 52 HIT applications that are commonly used in hospitals. These technologies were chosen because they are well-known amongst health care providers, they are often discussed in conjunction with EMRs, and for the most part, they have diffused to a greater extent than EMRs. HIT Concentration was operationalized simply as a count of how many of the 52 applications were adopted. Temporal HIT Concentration is an assessment of both the number of HIT applications adopted and the experience (length of time) the hospital has had with the technology in use. Summer 2007 p. 3 x miles a Focal Hospital b Hospital with EMR Hospital without EMR Figure 2. Description of Spatial Calculation Finally, we control for size of the hospital, operationalized as the number of beds that are staffed; type of hospital, operationalized as a teaching/research hospital or not; and resource characteristics such as profit versus not-for-profit and age of the hospital. Analysis and Results There are 3,989 hospitals included in our analysis. Our first finding supports the hypothesis that HIT Concentration (HITC) is related to the likelihood of EMR adoption. The beta coefficient of HITC was calculated to be 0.190 (p=.000), which when antilogged (e0.190=1.21), suggests that in every year measured, the likelihood of EMR adoption is 21% greater for hospitals whose HIT Concentration is one standard deviation greater (Mean HITC = 34.43, Standard Deviation = 6.56). In Figure 3 we provide a visual representation of the effect that HIT Concentration has on the likelihood of adoption. .10 .08 .06 HIT CONC 41 or more .04 38-40 35-37 .02 Hazard We use an Excel® add-in program to calculate the Euclidian distance between two zip codes. We use this information to compute the total number of hospitals within three radii – 5 miles, 50 miles, and 100 miles. The HIMSS Analytics database is used to cross-reference zip codes with those hospitals that have an EMR and also the total number of hospitals in a given zip code radius. We modified the Excel program to first input a database of all hospitals and, second, input a database with all hospitals with an EMR. From this, we extract all hospitals that meet the criteria and perform a count. In the particular case highlighted in Figure 2, the EMR Count for the focal hospital ‘a’ is 3 (the focal hospital is not counted even if it is an adopter), and the hospital count is 6. Assuming all hospitals within the light yellow area are in the same city, it is apparent that these hospitals can have markedly different ratios of adopter to total number of hospitals. For example, as noted, hospital ‘a’ has an EMR count=3 and hospital count=6, and hospital ‘b’ has values of 3 and 5, respectively. 30-34 29 or less 0.00 0 •1975 5 1980 10 1985 15 1990 20 1995 25 2000 30 2004 Figure 3. Effect of HIT Concentration on the Likelihood of Adoption Our second finding suggests that there is a temporal component associated with the likelihood of EMR adoption; however, the explanatory power of temporal HITC (THITC) is quite low (0.005, p<.000), suggesting that a one standard deviation increase in THITC will result in only a 0.5% increase in the likelihood of EMR adoption (Mean THITC = 224.16, Standard Deviation = 124.33). With respect to the spatial influence, we standardize the data by using characteristics of the entire distribution and control for the number of hospitals within each radius so as to eliminate bias present in regions with a relatively high number of hospitals. From this analysis, we find some cities emerge as very highly concentrated in EMR adoption (see Table 1, page 4). We then test the influence imparted at increasing radii and find that the strongest influence emerges from those hospitals within a 5-mile radius, relative to those in a 50 or 100-mile radii (β5mi=.323, p=.000; β50mi=.091, p=.000 β100mi=-.025, p=.000). What this suggests is that a high ratio of EMR-adopting hospitals to total number of hospitals (i.e. EMR-adopting/total number hospitals) within a 5-mile radius is a much stronger influence on the likelihood of adoption, than the same ratio in a 50- or 100-mile radius. Thus, our assertion holds that the influence imparted by other hospitals to adopt an EMR increases when the distance between the focal hospital and other adopters is smaller. Therefore adoption is more likely in tightly clustered regions of high EMR use. CHIDS Research Briefing Table 1. City Rankings by Standardized Spatial EMR Adoption (three or more hospitals) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 City, State Jamaica, NY Loma Linda, CA Baltimore, MD Honolulu, HI Akron, OH Albuquerque, NM Winston-Salem, Davenport, IA Salt Lake City, UT Boston, MA Lexington, KY Portland, OR Grand Rapids, MI Brooklyn, NY Augusta, GA # Hospitals in Standardized Mean # Hosp 5-mi Radius w/ EMR in 5-mi Radius1 3 2.41 3 2.21 15 1.81 7 1.74 4 1.70 11 1.62 4 1.53 3 1.53 9 1.53 12 1.41 8 1.36 8 1.31 5 1.27 18 1.24 5 1.23 Lowest rank by Mean 157 Wichita Falls, TX 158 Miami, FL 159 Dayton, OH 160 Hialeah, FL 161 Irving, TX 162 San Angelo, TX 163 Wichita, KS 164 Milwaukee, WI 165 Lancaster, PA 166 Madison, WI 167 Rochester, NY 168 St. Louis, MO 169 Newark, NJ 170 Detroit, MI 171 Coral Gables, FL 3 12 4 3 3 4 4 11 4 4 6 16 6 9 3 -0.30 -0.32 -0.33 -0.33 -0.33 -0.35 -0.35 -0.39 -0.40 -0.40 -0.43 -0.48 -0.49 -0.59 -1.03 1 This column is standardized by the number of hospitals in a city as shown below: Z= Summer 2007 p. 4 Volume 2, Issue 2A X −µ σ X = Number of Hospitals µ = arithematic mean of distribution σ = std . deviation of distribution Conclusion and Implications We demonstrate that contagion through LKS is a measurable phenomenon as it relates to the adoption of EMRs. We believe this provides an important perspective on how innovations diffuse. As discussed, we found that some cities emerged as highly concentrated in EMRs and surprisingly, these are typically not the cities that have been known to be highly innovative. One possible explanation is that some hospitals in specific geographic regions have been more active in the movement to make their information systems’ infrastructure highly interoperable so they can exchange patient data. For example, in Salt Lake City, Utah, Intermountain HealthCare and a network of physician practices and other stakeholders have collaborated to form a Regional Health Information Organization (RHIO) as a means of sharing data between sites. This data-share would not be possible without EMRs so it stands to reason that there is a high degree of contagion between sites – a fact that is confirmed by our empirical analysis. Because EMRs require the presence of existing technological infrastructure, it is important to determine which innovations are the most predictive of EMR adoption. This study identifies that the concentration of technologies is an important antecedent of the likelihood of EMR adoption. Policy makers, hospital executives, physicians, vendors and others are seeking practical guidance on how to encourage the adoption of EMRs. We identify specific factors important for adoption and suggest that local influence may be one of the most important means of spreading the innovation. Thus, state-level, or even county-level initiatives may be more important for rapid diffusion of EMRs than federallevel initiatives. Suggested Citation: Angst, C.M. and Agarwal, R., "Keeping Up with the Jones’: Influence from Peer Hospitals on EMR Diffusion," CHIDS Research Briefing (2:2A) Center for Health Information and Decision Systems, Robert H. Smith School of Business, University of Maryland, Summer 2007, pp 1-4. CHIDS Contact Information Director – Ritu Agarwal, Professor and Robert H. Smith Dean's Chair of Information Systems Associate Director – Corey Angst, Research Assistant Professor Center for Health Information and Decision Systems Robert H. Smith School of Business University of Maryland Van Munching Hall College Park, Maryland 20742 Ph: 301.405.0702 chids@rhsmith.umd.edu www.smith.umd.edu/chids CHIDS Membership Information Become a corporate member of CHIDS and realize the benefits of having access to a world-class team of researchers. All levels of membership provide your organization with the following benefits: - Early insights from research - Access to top scholars - Quarterly updates on key HIT activities - Participation in bi-annual conferences - Opportunity to influence CHIDS’ research agenda - Priority access to research projects CHIDS Corporate Members Johnson & Johnson Health Care Systems, Inc. Pfizer Inc CapMed, a Division of Bio-Imaging Technologies, Inc. CTIS Inc. CHIDS • Van Munching Hall • College Park, MD • University of Maryland • www.smith.umd.edu/chids • chids@rhsmith.umd.edu • 301.405.0702 © 2007 Center for Health Information and Decision Systems CHIDS. CHIDS Research Briefings are published on a quarterly basis to update CHIDS members.