Office of Smith Programs & Events
Event Classification Tiers
Event Classification Tiers
BASIC
events, such as Student Club or Smith
Department meetings and events targeted
to internal audiences.
STANDARD
events, such as Alumni Mock Interviews and
Guest Lecturers are targeted to internal or
external audiences and align with one or
more brand pilliars.
CLASSIC
events are Smith community events such as
Undergrad, MBA, PhD Awards and Graduation
Banquets, that align with one or more brand
pillars, specifically, the “Community” brand
pillar.
KEY
events, such as Academic and Center conferences and donor events are targeted to
specific external audiences and align with
several brand pillars and with the Dean’s
strategic priorities.
SIGNATURE
events are school-wide events, such as Cupid’s
Cup and Commencement, targeted to external
audiences and align with all four brand pillars,
the Dean’s strategic priorities, and campus’
priorities.
smithevents@rhsmith.umd.edu
OSPE Support
MarComm Support
• Room or venue reservation
• Calendar update
• Promotion via kiosks and plasma screens
• Digital cameras and Flip video cameras
available to borrow
Includes Basic-Tier Plus:
• Up to two elements of planning process
(Cvent, catering, signage, etc.)
Includes Basic-Tier Support Plus:
• Event Coverage Request Form required for
further coverage (photography, video, web
or print articles)
Includes Standard-Tier Support Plus:
• Online registration
• Continuous on-site event management
and/or coverage provided when needed
Includes Standard-Tier Support Plus:
• Occasional additions: event web page created,
email invitation designed, social media
promotion
Includes Classic-Tier Support Plus:
• Continuous on-site event management
and/or coverage
• Involves multiple elements of the
planning process
Includes Classic-Tier Support Plus:
• Typical additions: event web page
created, email invitation designed,
social media promotion
Includes Key-Tier Support Plus:
• Full planning and management
Includes Key-Tier Support Plus:
• Integrated marketing strategy
• Print and digital marketing collateral
• Media relations
• Day-of event coverage
• Post-event coverage
• Post-event evaluation
www.rhsmith.umd.edu/ospe
marcomm@rhsmith.umd.edu
www.rhsmith.umd.edu/marcomm
OSPE Services
Pre-Event Process &
Event Strategy
Event Planning &
Management
Event Production
Event Closeout
Budget Development &
Review
Award Creation
Crisis Management
Agenda Development
Onsite Event Management
Event Closeout
Documents (final guest
list, budget and invoices)
Catering Management
Design & decor concepts
Vendor Point of Contact
Event Planning
Meetings (define roles and
responsibilities)
Event Vision, Goals &
Outcome
Master Event Calendar
Venue Search &
Selection
Online Event Request Form
(Submission & Approval
Process)
Room reservations
Entertainment
Event Materials Preparation
Guest & Speaker Gifts
Hotel accommodations
Invitations
IT/AV set-up needs
Logistics
Online registration
Photography & Videography
Room setup needs
Vendor coordination
smithevents@rhsmith.umd.edu
www.rhsmith.umd.edu/ospe
4570 Van Munching Hall
(301) 405-9420