MCA TAKEOFF Award
JUDGING SCORECARD
Name of Lead Applicant:
Name of Project:
Rating system: 5 = excellent, 4 = very good, 3 = good, 2 = fair, 1 = poor
1. Market Opportunity and Analysis of Competition
5
4
3
2
1
There is a clear definition of the product/service offered and the market need to be served, as well as a way to take
advantage of that market need. The target customer and market size are well defined and quantified. The market shows
high potential. A very high social impact could be more important that a large commercial potential. The competing
products/services and their marketers are analysed well. The company provides something novel/unique/ special that
gives it a competitive advantage in its target market.
2. Overall Plan
5
4
3
2
1
Its overall plan to develop and commercialize their product/service is clearly described and is credible. The team has a solid
understanding of the financial requirements of the business. The bases for revenues, expenses, capital expenditure
projections (if applicable), as well as external funding requirements, are clearly described and are credible.
3. Entrepreneur/Team Credibility
5
4
3
2
1
The entrepreneur/team can effectively develop this venture and handle the associated challenges. If the
entrepreneur/team does not have any required skill or experience, a credible plan has been provided to access it, e.g. via
an advisory board or outsourcing.
4. Proposed Plan/Budget to be Funded
5
4
3
2
1
Its plan for use of funds is going to result in a meaningful step-change. The funds requested through this award are
justified.
5. Foreseen Risks
5
4
3
2
1
The plan describes any major business or technology risks that are foreseen, as well as contingency plans to overcome
them. The milestones for measuring success at different stages of implementing the business plan for the venture are clear
and credible.
6. Written Presentation
5
4
3
2
1
5
4
3
2
1
Clear, interesting and compelling. No basic errors.
7. Oral Presentation
Clear and logical. Good quality of visual aids. Stuck to time allocation. Able to understand and appropriately respond to
questions. Was able to retain the judge’s attention. Poise and confidence.
Areas of Strength:
Areas for Potential Improvement:
Additional Comments: