We believe in the Envir
nment
An overview of Mobinil’s portfolio…
ITU Symposium on Climate Change
Cairo, November 2010
Contents
 Mobinil ranks first on ESG index
 Cellular network
 Renewable energies
 Waste management
 Health and Safety… about Egypt Tele-Derma
©The Egyptian Company for Mobile Services (Mobinil) │ We believe in the Environment │ November 2, 2010│ Page 2
We’re way up there…Number 1 actually
What’s the ESG [Environment, Social and Governance] index?
 Established by the Egyptian Ministry of Investment.
 Evaluates CR activities of publicly listed companies.
 Developed by consortium of Standard & Poor. KLD and KRISIL.
 Based on quantitative and qualitative factors.
 Please go there for more information: www.ecrc.org.eg/Index.aspx
Company Name
Rank 2010
Egyptian Company for Mobile Services (Mobinil)
1
Orascom Construction Industries (OCI)
2
Egyptian Transport (EGYTRANS)
3
Telecom Egypt
4
Commercial International Bank (Egypt)
5
Lecico Egypt
6
©The Egyptian Company for Mobile Services (Mobinil) │ We believe in the Environment │ November 2, 2010│ Page 3
1. Controlling Cellular Network Impact..
A: Site compliance and EMF measurement
 Inspect new and existing sites. Ensure full regulatory compliance to
Egyptian protocol for construction and maintenance.
 Maintain EMF emissions within national and international range:
100% compliance in last 10 years.
 Occupational health and safety audits.
Awareness and
communication
campaigns
 Direct awareness to
communities… Public
dialogue, forums, workshops
 Formal channels for public
concerns and complaints. Call
center. Shops or email:
environment@mobinil.com
©The Egyptian Company for Mobile Services (Mobinil) │ We believe in the Environment │ November 2, 2010│ Page 4
1. Controlling Cellular Network Impact [cont]
B: Reducing network visual impact
 Standard solutions… trees, monopoles and flagpoles in most residential areas…
 Individual screening solutions… matching colors, background and positioning
 Giving preference to micro and indoor solutions whenever possible
©The Egyptian Company for Mobile Services (Mobinil) │ We believe in the Environment │ November 2, 2010│ Page 5
2. Reducing Carbon Footprint
A: Use of renewable energy
 Number of sites powered by PV cells: 98 by end of Q3 2010.
 Power created from renewable sources alone: 1000 MWh [1GWh]…. 5000+ Tons carbon emission
saving per year…. Extensive plans for 2011.
 Experimenting with hybrid [wind-solar] solutions.
Solar power evolution
Number of sites
120
1000 MWh
100
80
490 MWh
60
300 MWh
40
20
220 MWh
150 MWh
0
Y2006
South red sea site: 900 Watts
Y2007
Y2008
North Coast Site: Capacity: 1100 Watts
©The Egyptian Company for Mobile Services (Mobinil) │ We believe in the Environment │ November 2, 2010│ Page 6
Y2009
Y2010
2. Reducing Carbon Footprint [cont]
B: Energy conservation; lighting, data centers, network, travel
 Building Management SW to optimize energy consumption.
Fighting climate change…. in
every possible way
 Supporting the earth hour
 Optimized data-center designs.
 Compact BTS. No AC needs.
 Video conferencing [Tele-presence] and content sharing tools
 Investing in green projects
thru purchase of VER
[Voluntary Emission
Reduction]
 Participated in GSMA’ unified
charger project
©The Egyptian Company for Mobile Services (Mobinil) │ We believe in the Environment │ November 2, 2010│ Page 7
3. Managing Waste
E-waste management …
collection and recycling.
 Office waste; paper, plastic
bottles, cartridges and toners.
 End-of-life mobile handsets,
project under UN Basel
convention
Bridging the digital divide
 Refurbishing obsolete PC and
IT parts and donating them to
charity
 Establish E-waste learning
center in collaboration with
community groups.
Sustainable consumption
Paper-less billing methods
saving millions of sheets each
year…
 SMS billing. Internet billing
 CD bills for corporate accounts
 Over the Air charging for prepaid
 Automated work forms; payroll,
leave request, procurement, other.
©The Egyptian Company for Mobile Services (Mobinil) │ We believe in the Environment │ November 2, 2010│ Page 8
4. Health & Safety: Community & Employees
Campaigning for Blood
Donation
 Mobinil Employees donated
blood to help save lives.
 Two blood donation
campaigns were carried out in
coordination with the National
Blood Transfusion Services
under the auspices of the
Ministry of Health and
Population.
Community drives
Participate in ‘Clean Up the
World’ campaign since 2004;
clean-up beaches,
neighborhoods, schools.
Engaged in a school program
in collaboration with Canada
government to collect and
recycle solid waste
Flu prevention and awareness
campaign
Promoting a No-smoking
work environment
We observe the
WNTD every
year and
enforce strict
no-smoking
policies in all
our offices
©The Egyptian Company for Mobile Services (Mobinil) │ We believe in the Environment │ November 2, 2010│ Page 9
5. Tele-Medicine… the way to the future
The Egypt Tele-Derma project
 Patient’s data captured and sent via Mobinil’s
broadband to analyzes case and issue
medical recommendation.
 Pilot Phase I completed; 200 cases handled.
Estimated end of pilot project January 2011.
 Other services can be offered: like chronic
disease medication, pregnancy follow-up and
others.
E-Banking and other new applications to be rolled out
soon…
Finalizing standards and regulatory approvals.
©The Egyptian Company for Mobile Services (Mobinil) │ We believe in the Environment │ November 2, 2010│ Page 10
Thank Y u