Register now and
save $300
(limited offer)
What are your challenges?
“We need a tool / technique to facilitate analyzing less than perfect
information and weak market data.”
䡵 “We lack alignment of our expectations – what the product will be/do.”
䡵
“Our projects experience a lot of scope creep – the product specs keep
changing!"
䡵
Developing Products the Market
Really Wants
Organizations that excel at
product development recognize
the importance of an early, solid
product definition. Discover
how the Stage-Gate Basic 8
Framework™ can help
you achieve better product
innovation results.
• Increased speed-to market — 1st to market products have a
success rate of 70% at launch versus 58% for 3rd
• Defining new products prior to entering development is a key
driver of speed to market and quality of execution
• Develop and communicate a clear product definition that helps
companies launch innovative and differentiated new products,
within scope
Professional Development Innovation Series
stage-gate.com
+1-905-304-8797
®
HOW TO CREATE, EVALUATE AND LAUNCH WINNING NEW PRODUCTS
More and better front-end work
results in a sharper product and
project definition – which
reduces development time!
Stage-Gate® Product Innovation Process
Build
Business Case
Scoping
GATE 1
STAGE 1
GATE 2
STAGE 2
Development
GATE 3
STAGE 3
AGENDA
MORNING
Testing and
Validation
GATE 4
STAGE 4
Launch
GATE 5
STAGE 5
AFTERNOON
8:30
Registration
12:00 Networking Lunch
8:45
Welcome and Introductions
1:00
9:00
Group Discussion – What are the Challenges
We Face When Developing a New Product or
Service Definition?
9:15
Why a High Impact Integrated Product
Definition (IPD) is a Critical Value-add Activity
2:15
Networking Break
• What is a high impact IPD?
• The importance of the IPD to NPD performance
2:30
Communicating the Product Value Proposition
9:30
9:45
How the IPD Should be Shaped by the New
Product Development Process
• Integrated product definition analysis and synthesis
• Moving toward stable and reliable information for the IPD
• How do you know when you’re done?
• Characteristics of effective communication to various
stakeholders
— What decision makers need to know
— Tips for effective communication
How Innovation Project Type Influences the
Information Required for the IPD
• Shaping the IPD based on varying degrees of available
information
3:45
Q+A and Wrap-Up
Networking Break
4:00
End of Workshop
10:00 The Basic 8 Framework™ for Developing a
High-impact IPD
• Providing structure to facilitate the development of a
vision of what the product will and will not be
• Cross-functional contribution and coordination
• Aligning market needs with product design
PRO GR A M I NFO R M AT I O N
Enrollment Fee: Includes all workshop materials, luncheons, and
refreshment breaks.
Location and Accommodations: Visit www.stage-gate.com for
more information about upcoming event dates.
Group Discounts: Please inquire
Register today!
+1-905-304-8797
www.stage-gate.com
Flexible Cancellation Options:
• Simply provide written notice 30 days prior to the event and
receive a full credit voucher, or a refund, less a $100 USD fee, no
refunds within 30 days of the event will be given
• Alternatively, send a substitute, or receive the workshop
materials
Questions? Please contact Sue Phillips at sue.phillips@stagegate.com or +1-905-304-8797.
5 or more to train??? We will set up a program in your city. Contact Sue Phillips
Professional Development Innovation Series
stage-gate.com
+1-905-304-8797
®