Register now and
save $300
(limited offer)
What are your challenges?
䡵
“Too many resources are spent on projects that fail or do not achieve their
targets.”
䡵
“We need to make better choices on where to place our investment decisions.”
䡵
“How can we identify and better mitigate the risk associated with new
product development?”
How to Create a Compelling
Business Case for New Products
A high quality business case
communicates the value
proposition of the project
and enables decision makers
to make tough go/kill,
prioritization and critical
resource allocation decisions.
• The business case is not a “one size fits all” document —
it needs to match the investment, risk and scope of project
• Learn the three critical components needed to build a NPD
business case
• Receive tools to assist project teams to synthesize the relevant
information to the decision-makers
Professional Development Innovation Series
stage-gate.com
+1-905-304-8797
®
HOW TO CREATE A COMPELLING BUSINESS CASE FOR NEW PRODUCTS
New product projects with
solid front-end homework have
more than double the success
rates. The business case is a
critical component of this work.
Stage-Gate® Product Innovation Process
Build
Business Case
Scoping
GATE 1
STAGE 1
GATE 2
STAGE 2
AGENDA
GATE 3
STAGE 3
Testing and
Validation
GATE 4
STAGE 4
Launch
GATE 5
STAGE 5
12:00 Networking Lunch
MORNING
8:30
Registration
8:45
Welcome and Introductions
9:00
Group Discussion – Understanding the Challenge
AFTERNOON
1:00
More on Key Elements of a High-Impact
Business Case For NPD Projects
• Techniques to analyze, synthesize and communicate
the right information
• Providing the ‘so what’ within each section of the
business case
• Problems faced in developing a business case for new
products or services
9:15
Development
Significance of a Business Case In New
Product Development (NPD)
2:15
Networking Break
• Communicating the value proposition and business
rationale
• How innovation project types influence the business case
• Understanding the impact a business case has on
performance
2:30
How to Shape the Business Case
10:00 Networking Break
10:15 Key Elements of a High-Impact Business Case
• Including the right information at the right time
• Avoiding common pitfalls when developing your
business case
3:45
Q+A and Wrap-Up
4:00
End of Workshop
For NPD Projects
• Understanding the information decision-makers need
to make new product investments
• 6 elements every project team needs in their business
case
P R O GR A M I NFO R M ATI ON
Enrollment Fee: Fee includes all workshop materials, luncheons,
and refreshment breaks.
Location and Accommodations: Visit www.stage-gate.com for
more information about upcoming event dates.
Group Discounts: Please inquire
Register today!
+1-905-304-8797
www.stage-gate.com
Flexible Cancellation Options:
• Simply provide written notice 30 days prior to the event and
receive a full credit voucher, or a refund, less a $100 USD fee, no
refunds within 30 days of the event will be given
• Alternatively, send a substitute, or receive the workshop
materials
Questions? Please contact Sue Phillips at sue.phillips@stagegate.com or +1-905-304-8797.
5 or more to train??? We will set up a program in your city. Contact Sue Phillips
Professional Development Innovation Series
stage-gate.com
+1-905-304-8797
®