Ansell’s Roadmap to Commercialization:
‘Customization in a Global Organization’
Lawrence Del Principe
Process Manager New Product Commercialization
Ansell Healthcare Products LLC
Red Bank, N.J.
Storyboard Presentation – Unique Customization
February 20-21, 2007 / St. Pete’s Beach, FL
Ansell Healthcare Products LLC
Lawrence Del Principe
Company Description:
Unique Requirements for Product Innovation:
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Multinational public company
~ $850M in F’06 sales
100 years young!
Founded in Melbourne, Australia (ASX)
Global leader in Healthcare Barrier
Protection
Diverse Business & Products :
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Medical Gloves – Surgical &
Exams
Consumer Products –
Condoms & HHG
Occupational Gloves –
Chemical resistance, food
handling, knitted and general
purpose
Fy07 goal is 15% of sales
Product Innovation directed via strategic planning
Ad hoc NPD occurs allows regions to explore market
opportunities aligned with regional strategy
Global product (s) opportunities
Our Stage-Gate process includes 19 SOP’s
consistent with medical device regulations
All New Products must meet Country & Product
specific requirements
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R e g u la to r y A g e n c ie s
U
A
A
B
n ite d S ta te s o f
m e ric a
u s tria *
e lg iu m *
D e n m a rk *
F in la n d *
F ra n c e *
G erm an y *
G re e c e *
Ire la n d *
Ita ly *
L u x e m b o u rg *
T h e N e th e rla n d s *
N o rw a y *
P o rtu g a l*
S p a in *
Sw eden*
U n ite d K in g d o m *
H u ngary
R u s s ia
Isra e l
A u s tra lia
Japan
T h a ila n d
S . A fric a
C h in a
C anada
O th e r C o u n trie s
U .S . F o o d & D r u g A d m in is tr a tio n
F e d e r a l M in is tr y o f L a b o r , H e a lth & S o c ia l A f fa ir s
M in is te r e F e d e r a l d e s A f fa ir e s S o c ia le s , d e la S a n te P u b liq u e e t d e
l’E n v iro n m e n t
D a n is h M e d ic in e s A g e n c y
N a tio n a l A g e n c y fo r M e d ic in e s
A g e n c e F r a n c a is e d e S e c u r ite S a n ita ir e d e s P r o d u its d e s a n te
F e d e r a l I n s titu te fo r D r u g s a n d M e d ic a l D e v is e s
M in is tr y o f H e a lth & W e lfa re
D e p a rtm e n t o f H e a lth
M in is te ri d e lla S a n ita
D ir e c tio n d e la S a n te
M in is te rie v a n V o lk s g e z o n d h e id
T h e N o r w e g ia n D ir e c to r a te o f H e a lth & S o c ia l W e lfa r e
In s titu to N a tio n a l d e S a u d e L e m e s
M in s te r io S a n id a d y C o n s u m o
T h e M e d ic a l P ro d u c ts A g e n c y
M e d ic a l D e v ic e s A g e n c y
O rv o s - é s K ó rh á z te c h n ik a i I n té z e t -O R K I
G O S
I s r a e li S ta n d a r d s I n s titu tio n
T h e ra p e u tic G o o d s A g e n c y
M in is tr y o f H e a lth , L a b o r & W e lfa re
T hai FD A
S o u th A fric a n B u re a u o f S ta n d a rd s
S ta te D r u g A d m in is tr a tio n
C a n a d ia n M e d ic a l D e v is e
M e x ic o , B r a z il, E th io p ia , K e n y a , L ith u a n ia , N ig e r ia , C z e c h R e p u b lic – I T C , e tc .
Our Product Innovation Teams collaborate with
geographically dispersed R&D Centers .
•R&D Locations – Malaysia, Clemson, S.C., United
Kingdom , Sri Lanka, and Mexico
•Marketing Regions- Americas, EMEA and APAC
Storyboard Presentation – Unique Customization
February 20-21, 2007 / St. Pete’s Beach, FL
Ansell Healthcare Products LLC
Lawrence Del Principe
Ansell Healthcare Products Roadmap to Commercialization:
Build Business Case
Scoping
Development
Launch
Testing
PLR
Stage-Gate® (Full)
Stage
1
Gate
2
Gate
3
Stage
2
Scope &
Business Case
Idea
Stage
Stage-Gate Lite
®
Gate
1
Stages
1& 2
Development
& Testing
Gate
3
Business Case
Stage-Gate XPress®
Gate
4
Stage
3
Stages
1& 2
Stages
3&4
Stage
5
Launch
PLR
Gate
5
Development
Testing & Launch
Gate
3
Gate
5
Stage
4
Stage
5
PLR
Stage
3, 4 & 5
Unique Customization of Stage-Gate Process:
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Integrated Industry Requirements– Incorporated 19 Design & Development Control SOP’s into each process
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Scaled Process to Accelerate Innovation– 5 Stage - A genuine new product offering for the business or new to the market.
3 Stage - A visible improvement, modification or extension of an existing projects. A
product to sustain the business – a sustaining innovation
New 2 Stage - Regions can exploit market opportunities that are aligned with regional
product and market development strategies.
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Automated Lotus Notes Stage-Gate Workflow –- all customized cross functional product development activities and related worksheets,
and deliverables documents built right into Lotus Notes to automatically populate each new project. Users can view their projects, their
activities, their documents and their project metrics dashboard from their own workspace.
Storyboard Presentation – Unique Customization
February 20-21, 2007 / St. Pete’s Beach, FL
Ansell Healthcare Products LLC
Lawrence Del Principe
Customization & Implementation Team:
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The implementation team was cross function and multinational
The functions represented were:
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Marketing
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Science & Technology/Regulatory
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Supply Chain
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Finance
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IT
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Legal
The team came from our locations in Belgium, Malaysia and the
U.S.
The team represented various levels of management from senior
management to subject matter experts
Results:
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Regular Ideation & NPD Project Reviews
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Sales from New Products
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Increased Idea Submissions – over 200 ideas have
entered the pipeline
Increased from 8.5 % to 13% in a a little over two
years
Cross Functional Team
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Improved Communication
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Global Database for Projects
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One Common Language
Lessons Learned:
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Focus on project prioritization early in the implementation stage.
Implement support and training for new skills required for Stage-Gate (project management ,market
research).
Cross functional teams do make a difference. Provide tools for easier communication for geographically
dispersed team
Understanding the Corporate Landscape an leverage it to drive the Stage Gate Implementation
Before implementation, carefully analyze the degree of change Stage-Gate will have on your organization.
The impact of the change is felt through the whole organization. No functional area is exempt.
Partner with IT early in the process
Storyboard Presentation – Unique Customization
February 20-21, 2007 / St. Pete’s Beach, FL