"Reframing the Dissemination Challenge:
A Marketing & Distribution Perspective"
Matthew Kreuter, Ph.D., MPH
Adjunct Professor of Community Health in Biostatistics
Saint Louis University School of Public Health
Prevention Research Center
Presentation
Wednesday, March 16, 2011
Abstract
Moving evidence-based prevention programs into widespread public health
practice will take more than enlightened scientists and increased
dissemination research. Marketing and distribution systems and
infrastructure, akin to those routinely used by businesses, are also needed.