What We Learn
From UK
E-commerce
Sun Guoqiang (Paul)
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What is e-commerce?
 Electronic or digital
commerce, commonly
known as E commerce, is
where the buying and
selling of products or
services is conducted over
electronic systems such as
the Internet and other
computer networks (email, mobile devices ,
social media, etc).
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Historical perspective of
China trading overseas.
 China was one of the most prolific trading countries
in the old world due to the Silk Route. Then – after
centuries of being highly successful – around the
15th century, China became increasingly isolated
under the Ming Dynasty.
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China’s isolationism
 The Confucian system discouraged
mercantilism.
 The imperial system considered itself the centre
of the world and the focus of the heavens, there
was no need to go out.
 China was (and is) a huge country and was selfsufficient;
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China is the largest e-commerce
country in the world
 2013 China surpassed the
US as the world’s largest ecommerce retail market.
 Three largest e-commerce
countries in the world are
China (€ 405.1bn), the USA
(€ 363.3bn) and the UK (€
127.2bn)?
 “Go East”!
5
The world’s leading e-commerce
companies 2014
 Amazon.com, JD.com Inc., Wal-Mart
Stores Inc., eBay Inc. Otto Group,
Alibaba Group Holding Limited, Cnova
N.V. ,Tesco PLC, Rakuten , Best Buy
Co.
.
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Alibaba.com’s IPO
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Made in China
 The world’s factory.
 China is a super powerful consuming power
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Historical perspective of UK
 The UK was the world's first industrialized
country and the world's foremost power
during the 19th and early 20th centuries.
 The UK is still a great power
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UK leads the world for
E-commerce
.
10
Government support of
e-commerce development
 Data Protection Act 1998
 Consumer Protection
(Distance Selling)
Regulations 2000
 E-Commerce Regulations
2002
 The government set up East
London Tech City
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The English language provides a
competitive advantage
 The UK has a natural advantage in terms of
the speed of adoption of the latest
technology.
 Globalization
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The size of the UK provides
logistical efficiencies
 The UK has a universal pricing system for
postage
 The cost of shipping is lower and provides a
greater incentive and a multichannel shopping
experience to buy and sell goods online.
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Early and widespread use of
debit cards
 The UK has had cards since
1966 beginning with the
launch of the Barclaycard.
 Today over 48% of UK retail
sales are paid for using debit
cards .
 The existing prevalence of
plastic has given the UK a
strong first-mover advantage.
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Lower the barriers to ecommerce
 High rates of technology adoption and low costs
of internet services
 UK consumers pay the least for their
communications services and use the most
mobile data.
 The UK has one of the highest smartphone
penetration rates in the world.
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Poundland and Marks & Spencer
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Thanks for watching
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