MARKETING
“ Authentic marketing is
not the art of selling what
you make but knowing
what to make. It is the art
of identifying and
understanding customer
needs and creating
solutions that deliver . . .”
Philip Kotler
Professor and Author
“Customers buy for their
reasons, not yours.”
Orville Ray Wilson
Author, “Guerilla Marketing”
“If you make a product
good enough, even
though you live in the
depths of the forest the
public will make a path to
your door, says the
philosopher. But if you
want the public in
sufficient numbers, you
would better construct a
highway.”
William Randolph Hearst
Newspaper Publisher
CAREER OVERVIEW
Marketing is the process of developing, pricing,
promoting, and distributing products and services.
Product development includes researching the
needs of customers and designing goods or services
or both that meet these needs or that solve customer
problems. Pricing is not only concerned with costs
but also with the product’s position among its
competitors. Promotion includes personal selling,
advertising, sales promotions, and public relations.
Distribution consists of designing and managing a
system to bring products to customers.
EMPLOYMENT TRENDS
AAS Marketing graduates have reported working in
- Financial Services Marketing
- Health Marketing
- International Sales
- Retail Management
- Sales
Reported salaries averaged $41,600 according to
last year’s survey of graduates by the College.
SKILLS FOR SUCCESS
Successful people in this field have:
GOOD INTERPERSONAL SKILLS
DEVELOPED COMPUTER SKILLS
ANALYTICAL ABILITY
DECISION MAKING ABILITY
COMMUNICATION SKILLS
CREATIVE THINKING SKILLS
Apr-10
Turn the page for more information
The Marketing program at COD offers a degree and certificates that will allow
graduates to participate in a wide range of business fields.
Courses are offered at many times in a variety of formats that
include the classroom, on the Internet, in the Center for
Independent Study, or in our Business Simulation classroom.
Marketing AAS Degree
Major Code: 3204
The AAS in Marketing at College of DuPage provides a solid background in the core
business topics, supportive general education coursework, and flexibility through
program electives.
Suggested First Semester Courses:
Business 1100:
Computer Info System 1150:
Speech 1100:
Psychology 1100:
English 1101:
Credits
Introduction to Business
Introduction to Computer Science
Fundamentals of Speech Communication
General Psychology
English Composition I
3
3
3
3
3
Certificates
Marketing
Consumer Marketing
Major Code
4204
4216
If you are considering this program as an area of study, consult with a faculty adviser in this field.
Michael Drafke, Coordinator
Rich Elliman
Jim Huggins
Jane Murtaugh
Nancy Payne
Herschel “Sonny” Smith
Shannon Toler
Location
IC 3053D
OCC 105A
IC 2051B
IC 3073D
IC 2051E
OCC 126B
IC 2039A
Visit our website at www.cod.edu/dept/business/
Phone
942-2075
942-3447
942-3275
942-2821
942-3401
942-2952
942-2593
Email
Drafke@cod.edu
Elliman@cod.edu
Huggins@cod.edu
Murtaugh@cod.edu
Paynen@cod.edu
Smithh@cod.edu
Tolers@cod.edu