Course Form
I. Summary of Proposed Changes
Dept / Program
Entertainment Management
Course Title
Prefix and Course
#
MGMT 475
Entertainment Research and Planning
Short Title (max. 26 characters incl. spaces)
Summarize the change(s) proposed
Entertainment Research
Change from experimental status to permanent and
regular course offering.
II. Endorsement/Approvals
Complete the form and obtain signatures before submitting to Faculty Senate Office
Please type / print name Signature
Requestor:
Jerry Furniss
Phone/ email :
Work Phone: 406-243-2062
Date
Cell Phone: 406-360-7847
Email:
jerry.furniss@business.umt.edu
Program Chair/Director:
Other affected programs
Jerry Furniss
Dean:
Larry Gianchetta
Are other departments/programs affected by this modification
Please obtain signature(s) from the
because of
Chair/Director of any such department/
(a) required courses incl. prerequisites or corequisites,
program (above) before submission
(b) perceived overlap in content areas
(c) cross-listing of coursework
III: To Add a New Course Syllabus and assessment information is required (paste syllabus into
section V or attach). Course should have internal coherence and clear focus.
Common Course Numbering Review (Department Chair Must Initial):
YES
NO
Does an equivalent course exist elsewhere in the MUS? Check all relevant disciplines if
course is interdisciplinary. (http://www.mus.edu/Qtools/CCN/ccn_default.asp)
X
If YES: Do the proposed abbreviation, number, title and credits align with existing course(s)? Please indicate
equivalent course/campus. 
If NO: Course may be unique, but is subject to common course review. Be sure to include learning outcomes
on syllabus or paste below. The course number may be changed at the system level.
Upon completion of the course, students will be able to:
-Understand and use industry terminology
-Describe the business elements of live music productions
-Conceptualize a long range plan for an artist’s brand
-Create a budget for a live music event
-Develop and implement multiple event-specific marketing plans
-Develop and implement a production plan for a live music event
Exact entry to appear in the next catalog (Specify course abbreviation, level, number, title, credits,
repeatability (if applicable), frequency of offering, prerequisites, and a brief description.) 
UG 475 Entertainment Research and Planning 3 cr. Offered autumn and spring. Prereq.: junior standing
and consent of instructor; open to non-business majors. This course will provide students with a better
understanding of the processes involved in the conceptualization, development, production and or
marketing for businesses, particularly entertainment related entities. This is done through a variety
of real world projects.
Justification: How does the course fit with the existing curriculum? Why is it needed?
This course is part of the Entertainment Management curriculum. It counts as an elective toward the
certificate in Entertainment Management that the School of Business Administration offers to its
undergrads and graduate students alike. It allows upper division entertainment students a chance to
apply what they’ve learned in a project based setting.
Are there curricular adjustments to accommodate teaching this course?
This course has been taught for the last two years with class sessions in fall 2010, spring 2011, and fall 2011.
No curricular adjustments are needed.
Complete for UG courses (UG courses should be assigned a 400 number).
Describe graduate increment - see procedure 301.30
http://umt.edu/facultysenate/committees/grad_council/procedures/default.aspx
Graduate students are expected to perform at a level commensurate with graduate studies. The work
described below is required of graduate students and is above and beyond that which is required of
undergraduate studies. A graduate student must:
1)
Meet with the professor during the first week of class to discuss the expectations for the class and to
discuss and select a topic related to the course theme that can be independently researched and
presented.
2)
Prepare at least 15-20 minute presentation on the agreed-upon topic. This presentation shall
represent an enhanced synthesis of what has been covered in class and must go beyond the depth of
the topical coverage in class. This research and presentation will require that the graduate student
spend at least an additional 12 hours of outside time to properly research, document, and prepare the
presentation. The presentation must be of the quality expected of presentation at an academic
conference related to the selected topic. The presentation cannot exceed 30 minutes. Copies of all
sources and supporting materials shall be turned in with the presentation slides.
Complete for Co-convented courses
Companion course number, title, and description (include syllabus of companion course in section V)
See procedure 301.20 http://umt.edu/facultysenate/committees/grad_council/procedures/default.aspx.
New fees and changes to existing fees are only approved once each biennium by the
Board of Regents. The coordination of fee submission is administered by Administration
and Finance. Fees may be requested only for courses meeting specific conditions
according to Policy 940.12.1 http://mus.edu/borpol/bor900/940-12-1.pdf . Please
indicate whether this course will be considered for a fee.
If YES, what is the proposed amount of the fee?
Justification:
IV. To Delete or Change an Existing Course – check X all that apply
Deletion
Title
Course Number Change
X From:
UG
Level U, UG, G
495
Co-convened
From:
YES
NO
X
To:
Description Change
Change in Credits
UG
475
From:
To:
Prerequisites
1. Current course information at it appears in catalog
(http://www.umt.edu/catalog) 
To:
Repeatability
Cross Listing
(primary
program
initiates form)
Is there a fee associated with the
course?
2. Full and exact entry (as proposed) 
3. If cross-listed course: secondary program & course
number
4. If co-convened course: companion course number, title, and description
(include syllabus of companion course in section V) See procedure 301.20
http://umt.edu/facultysenate/committees/grad_council/procedures/default.aspx.
5. Is this a course with MUS Common Course Numbering?
http://www.mus.edu/Qtools/CCN/ccn_default.asp
If yes, please explain below whether this change will eliminate the course’s common course
status.
6. Graduate increment if level of course is changed to UG.
Reference procedure 301.30:
http://umt.edu/facultysenate/committees/
grad_council/procedures/default.aspx
(syllabus required in section V)
7. Other programs affected by the change
8. Justification for proposed change
YES NO
Have you reviewed the graduate
increment guidelines? Please check (X)
space provided.
X
X
Change from experimental course to regular
and permanent course offering.
V. Syllabus/Assessment Information (must include learning outcomes)
Required for new courses and course change from U to UG. Paste syllabus in field below or attach and send
digital copy with form.
The University of Montana
School of Business Administration
MGMT 402.2/495.2: Entertainment Leadership (Spring 2011)
a.k.a. Artist Development
Course Syllabus
Instructor: Sonja Grimmsmann
Office: GBB L35B
Office Tel.: 243.4869
Email: Sonja.Grimmsmann@business.umt.edu
Office Hours: Call or email for appointment.
Class Time: 4:10-7:00 PM Thursdays
Room: GBB 202
Credits: 3 hours
Please Note: This syllabus and this schedule are subject to change depending on guest speaker
availability, additional events, and other extenuating circumstances.
Course Overview
Welcome to Entertainment Research I. This course is designed to provide you with a better
understanding of the processes involved in the conceptualization, development, production and or
marketing for businesses, particularly entertainment related properties.
Throughout the course we will maintain an emphasis on conducting research and then applying the
related knowledge to real-world, real-time problems faced by business professionals. This
semester one group will research and assist a local artist to develop his/her craft, while another
group will learn from and assist a local marketing research and education services firm. It is only
when you have experienced applying your knowledge to actual problems that you can readily see
your strengths and weaknesses.
You will use research, communication, managerial, accounting, and marketing skills, among
others. You will be exposed to the responsibility of meeting deadlines and accomplishing tasks.
The goal of the class is to produce realistic, executable and value-added results. The course will
demonstrate the importance of active participation in developing products and or services that your
clients value. Therefore, your class participation will be as important as the final project.
UM Equal Access Policy Statement
The University of Montana assures equal access to instruction through collaboration between
students with disabilities, instructors, and Disability Services for Students (DSS). If you think you
may have a disability adversely affecting your academic performance, and you have not already
registered with DSS, please contact DSS in Lommasson 154. I will work with you and DSS to
provide an appropriate accommodation.
School of Business Administration Mission Statement
The University of Montana's School of Business Administration is a collegial learning community
dedicated to the teaching, exploration, and application of the knowledge and skills necessary to
succeed in a competitive marketplace.
ADA Accommodation Statement
Students with any type of documented disability that may interfere with learning in this class may
negotiate a reasonable accommodation with the instructors early in the semester.
Academic Integrity
Although you are encouraged to discuss course readings, lectures, etc. with one another, all
individual-level assignments should reflect independent work. Neither The University of Montana
nor I will tolerate academic dishonesty. Therefore, at minimum, if you cheat on an assignment or
exam, you will receive an F in this course. Moreover, plagiarism, defined as quoting or
paraphrasing passages from other sources and then placing them in your paper(s) without
referencing the original source, also constitutes cheating in this course. Additionally, I strongly
encourage you to become familiar with the University’s policy on academic integrity/dishonesty.
School of Business Administration/Assessment and Assurance of Learning
As part of our assessment process and assurance-of-learning standards, the School of Business
Administration has adopted five learning goals for our undergraduate students:
-Learning Goal 1 - SoBA graduates will possess fundamental business knowledge/integrated
business knowledge.
-Learning Goal 2 - SoBA graduates will demonstrate communication skills.
-Learning Goal 3 - SoBA graduates will possess problem solving skills/creative thinking
skills.
-Learning Goal 4 - SoBA graduates will have an ethical awareness and demonstrate ethical
decision making.
-Learning Goal 5 - SoBA graduates will demonstrate the use of technological skills for
communication and problem solving.
Course Objectives
Upon completion of the course, students will be able to:
-Understand and use industry terminology
-Describe the business elements of live music productions
-Conceptualize a long range plan for an artist’s brand
-Create a budget for a live music event
-Develop and implement multiple event-specific marketing plans
-Develop and implement a production plan for a live music event
Course Requirements and Assignments
1) Class Attendance (25%). You are required to attend all classes and related meetings
unless you receive prior and documented approval from the instructor(s). Your attendance
grade will be calculated as a percentage of all class periods possible. However, missing a
combination of 4 or more classes or regularly scheduled meetings will result an F for the
course.
2) Assignments (25%). Throughout the semester, you will receive minor to mid-scale
assignments that will provide the information and research necessary to complete the final
project.
3) In-class participation (25%). You will be assessed on the quality and professionalism of
your contributions to the class.
4) Final Project: Business/event plan, analytical report(s) or similar larger-scale deliverables
(25%)
Graduate Increment
Graduate students are expected to perform at a level commensurate with graduate studies.
The work described below is required of graduate students and is above and beyond that
which is required of undergraduate studies. A graduate student must:
1)
Meet with the professor during the first week of class to discuss the expectations
for the class and to discuss and select a topic related to the course theme that can
be independently researched and presented.
2)
Prepare at least 15-20 minute presentation on the agreed-upon topic. This
presentation shall represent an enhanced synthesis of what has been covered in
class and must go beyond the depth of the topical coverage in class. This research
and presentation will require that the graduate student spend at least an additional
12 hours of outside time to properly research, document, and prepare the
presentation. The presentation must be of the quality expected of presentation at an
academic conference related to the selected topic. The presentation cannot exceed
30 minutes. Copies of all sources and supporting materials shall be turned in with
the presentation slides.
Lastly, please note that I do not tolerate late arrivals to the class. We operate like a
business, and thus your lateness is costly to all of us, not to mention a demonstration of a
lack of respect.
Schedule of Classes
Week 1: Introductions. Syllabus. Schedule. Goals. Marketing Review. Branding.
Week 2: No class. Assignment for Week 3:Research EP Development
Week 3: Presentation of Assignments
Week 4: EP Development
Week 5: EP Development
Assignment for Week 6: Prepare an open mic critique
Week 6: EP Development
Week 7: Band Development
Week 8: Band Development
Week 9: Band Development
Week 10: Band Development
Assignment for Week 11: Prepare an open mic critique
Week 11: Tour Development
Week 12: No class. Spring Break.
Week 13: Tour Development
Performance for James Yelich & Jeff Skillen
Week 14: Tour Development
Week 15: Final Performance
Week 16: Final written report due Thursday, May 12 by 5 PM.
VI Department Summary (Required if several forms are submitted) In a separate document list course
number, title, and proposed change for all proposals.
VII Copies and Electronic Submission. After approval, submit original, one copy, summary of
proposals and electronic file to the Faculty Senate Office, UH 221, camie.foos@mso.umt.edu.
Revised 8-23-11