Course Form
I. Summary of Proposed Changes
Dept / Program Entertainment Management Prefix and Course
#
Course Title Entertainment Research and Planning
MGMT 475
Short Title (max. 26 characters incl. spaces) Entertainment Research and Planning
Summarize the change(s) proposed Change from experimental status to permanent and regular course offering.
II. Endorsement/Approvals
Complete the form and obtain signatures before submitting to Faculty Senate Office
Date
Requestor:
Phone/ email :
Please type / print name Signature
Jerry Furniss
Work Phone: 406-243-2062
Cell Phone: 406-360-7847
Email: jerry.furniss@business.umt.edu
Program Chair/Director:
Other affected programs
Jerry Furniss
Dean: Larry Gianchetta
Are other departments/programs affected by this modification because of
(a) required courses incl. prerequisites or corequisites,
(b) perceived overlap in content areas
Please obtain signature(s) from the
Chair/Director of any such department/ program (above) before submission
(c) cross-listing of coursework
III: To Add a New Course S yllabus and assessment information is required ( paste syllabus into section V or attach). Course should have internal coherence and clear focus.
Common Course Numbering Review (Department Chair Must Initial) :
Does an equivalent course exist elsewhere in the MUS? Check all relevant disciplines if course is interdisciplinary. ( http://www.mus.edu/Qtools/CCN/ccn_default.asp
)
YES NO
X
If YES: Do the proposed abbreviation, number, title and credits align with existing course(s)? Please indicate equivalent course/campus.

If NO: Course may be unique, but is subject to common course review. Be sure to include learning outcomes on syllabus or paste below. The course number may be changed at the system level.
Upon completion of the course, students will be able to:
-Understand and use industry terminology
-Describe the business elements of live music productions
-Conceptualize a long range plan for an artist’s brand
-Create a budget for a live music event
-Develop and implement multiple event-specific marketing plans
Develop and implement a production plan for a live music event
Exact entry to appear in the next catalog (Specify course abbreviation, level, number, title, credits, repeatability (if applicable), frequency of offering, prerequisites, and a brief description.)


UG 475 Entertainment Research and Planning 3 cr . Offered autumn and spring. Prereq.: junior standing and consent of instructor; open to non-business majors. This course will provide students with a better understanding of the processes involved in the conceptualization, development, production and or marketing for businesses, particularly entertainment related entities. This is done through a variety of real world projects.
Justification: How does the course fit with the existing curriculum? Why is it needed?
This course is part of the Entertainment Management curriculum. It counts as an elective toward the certificate in Entertainment Management that the School of Business Administration offers to its undergrads and graduate student alike. It allows upper division entertainment students a chance to apply what they’ve learned in a project based setting.
Are there curricular adjustments to accommodate teaching this course?
This course has been taught for the last two years with class sessions in fall 2010, spring 2011, and fall 2011.
No curricular adjustments are needed.
Complete for UG courses (UG courses should be assigned a 400 number).
Describe graduate increment - see procedure 301.30 http://umt.edu/facultysenate/committees/grad_council/procedures/default.aspx
Graduate students must meet with the professor during the first week of class to discuss the graduate increment for this class. The increment will consist of a 15-20 minute in depth presentation of their semester projects. This presentation shall represent an enhanced synthesis of what has been covered in class and will be graded for both style and content at a level expected of graduate students.
Complete for Co-convented courses
Companion course number, title, and description (include syllabus of companion course in section V)
See procedure 301.20 http://umt.edu/facultysenate/committees/grad_council/procedures/default.aspx
.
New fees and changes to existing fees are only approved once each biennium by the
Board of Regents. The coordination of fee submission is administered by Administration and Finance. Fees may be requested only for courses meeting specific conditions according to Policy 940.12.1 http://mus.edu/borpol/bor900/940-12-1.pdf
. Please indicate whether this course will be considered for a fee.
If YES, what is the proposed amount of the fee?
Justification:
YES NO
X
IV. To Delete or Change an Existing Course
– check X all that apply
Deletion Title
Course Number Change X From:
To:
UG
495
UG
475
Level U, UG, G
Co-convened
Description Change
Change in Credits
Prerequisites
From:
To:
1. Current course information at it appears in catalog
( http://www.umt.edu/catalog )

Repeatability
Cross Listing
(primary program initiates form)
From:
To:
Is there a fee associated with the course?
2. Full and exact entry (as proposed)


3. If cross-listed course: secondary program & course number
4. If co-convened course: companion course number, title, and description
(include syllabus of companion course in section V) See procedure 301.20 http://umt.edu/facultysenate/committees/grad_council/procedures/default.aspx
.
5. Is this a course with MUS Common Course Numbering? http://www.mus.edu/Qtools/CCN/ccn_default.asp
If yes, please explain below whether this change will eliminate the course’s common course status.
6. Graduate increment if level of course is changed to UG.
Reference procedure 301.30:
Have you reviewed the graduate increment guidelines? Please check (X) space provided.
YES NO
X
X http://umt.edu/facultysenate/committees/ grad_council/procedures/default.aspx
(syllabus required in section V)
7. Other programs affected by the change
8. Justification for proposed change Change from experimental course to regular and permanent course offering.
V. Syllabus/Assessment Information
(must include learning outcomes)
Required for new courses and course change from U to UG. Paste syllabus in field below or attach and send digital copy with form.
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The University of Montana
School of Business Administration
MGMT 402.2/495.2: Entertainment Leadership (Spring 2011) a.k.a. Artist Development
Course Syllabus
Instructor: Sonja Grimmsmann
Office: GBB L35B
Office Tel.: 243.4869
Email: Sonja.Grimmsmann@business.umt.edu
Office Hours: Call or email for appointment.
Class Time: 4:10-7:00 PM Thursdays
Room: GBB 202
Credits: 3 hours
Please Note: This syllabus and this schedule are subject to change depending on guest speaker availability, additional events, and other extenuating circumstances.
Course Overview
Welcome to Entertainment Research I. This course is designed to provide you with a better understanding of the processes involved in the conceptualization, development, production and or marketing for businesses, particularly entertainment related properties.
Throughout the course we will maintain an emphasis on conducting research and then applying the related knowledge to real-world, real-time problems faced by business professionals. This semester one group will research and assist a local artist to develop his/her craft, while another group will learn from and assist a local marketing research and education services firm. It is only when you have experienced applying your knowledge to actual problems that you can readily see

your strengths and weaknesses.
You will use research, communication, managerial, accounting, and marketing skills, among others. You will be exposed to the responsibility of meeting deadlines and accomplishing tasks.
The goal of the class is to produce realistic, executable and value-added results. The course will demonstrate the importance of active participation in developing products and or services that your clients value. Therefore, your class participation will be as important as the final project.
UM Equal Access Policy Statement
The University of Montana assures equal access to instruction through collaboration between students with disabilities, instructors, and Disability Services for Students (DSS). If you think you may have a disability adversely affecting your academic performance, and you have not already registered with DSS, please contact DSS in Lommasson 154. I will work with you and DSS to provide an appropriate accommodation.
School of Business Administration Mission Statement
The University of Montana's School of Business Administration is a collegial learning community dedicated to the teaching, exploration, and application of the knowledge and skills necessary to succeed in a competitive marketplace.
ADA Accommodation Statement
Students with any type of documented disability that may interfere with learning in this class may negotiate a reasonable accommodation with the instructors early in the semester.
Academic Integrity
Although you are encouraged to discuss course readings, lectures, etc. with one another, all individual-level assignments should reflect independent work. Neither The University of Montana nor I will tolerate academic dishonesty. Therefore, at minimum, if you cheat on an assignment or exam, you will receive an F in this course. Moreover, plagiarism, defined as quoting or paraphrasing passages from other sources and then placing them in your paper(s) without referencing the original source, also constitutes cheating in this course. Additionally, I strongly encourage you to become familiar with the University’s policy on academic integrity/dishonesty.
School of Business Administration/Assessment and Assurance of Learning
As part of our assessment process and assurance-of-learning standards, the School of Business
Administration has adopted five learning goals for our undergraduate students:
Learning Goal 1 - SoBA graduates will possess fundamental business knowledge/integrated business knowledge.
Learning Goal 2 - SoBA graduates will demonstrate communication skills.
Learning Goal 3 - SoBA graduates will possess problem solving skills/creative thinking
skills.
Learning Goal 4 - SoBA graduates will have an ethical awareness and demonstrate ethical decision making.
Learning Goal 5 - SoBA graduates will demonstrate the use of technological skills for communication and problem solving.
Course Objectives
Upon completion of the course, students will be able to:
-Understand and use industry terminology
-Describe the business elements of live music productions
Conceptualize a long range plan for an artist’s brand
-Create a budget for a live music event
-Develop and implement multiple event-specific marketing plans
-Develop and implement a production plan for a live music event

Course Requirements and Assignments
1) Class Attendance (25%). You are required to attend all classes and related meetings unless you receive prior and documented approval from the instructor(s). Your attendance grade will be calculated as a percentage of all class periods possible. However, missing a combination of 4 or more classes or regularly scheduled meetings will result an F for the course.
2) Assignments (25%). Throughout the semester, you will receive minor to mid-scale assignments that will provide the information and research necessary to complete the final project.
3) In-class participation (25%). You will be assessed on the quality and professionalism of your contributions to the class.
4) Final Project: Business/event plan, analytical report(s) or similar larger-scale deliverables
(25%)
Graduate Increment
Graduate students must meet with the professor during the first week of class to discuss the graduate increment for this class. The increment will consist of a 15-20 minute in depth presentation of their semester projects. This presentation shall represent an enhanced synthesis of what has been covered in class and will be graded for both style and content at a level expected of graduate students.
Lastly, please note that I do not tolerate late arrivals to the class. We operate like a business, and thus your lateness is costly to all of us, not to mention a demonstration of a lack of respect.
Schedule of Classes
Week 1: Introductions. Syllabus. Schedule. Goals. Marketing Review. Branding.
Week 2: No class. Assignment for Week 3:Research EP Development
Week 3: Presentation of Assignments
Week 4: EP Development
Week 5: EP Development
Assignment for Week 6: Prepare an open mic critique
Week 6: EP Development
Week 7: Band Development
Week 8: Band Development
Week 9: Band Development
Week 10: Band Development
Assignment for Week 11: Prepare an open mic critique
Week 11: Tour Development
Week 12: No class. Spring Break.
Week 13: Tour Development
Performance for James Yelich & Jeff Skillen
Week 14: Tour Development
Week 15: Final Performance
Week 16: Final written report due Thursday, May 12 by 5 PM.
VI Department Summary
(Required if several forms are submitted) In a separate document list course number, title, and proposed change for all proposals.
VII Copies and Electronic Submission.
After approval, submit original, one copy, summary of proposals and electronic file to the Faculty Senate Office, UH 221, camie.foos@mso.umt.edu.
Revised 8-23-11