Chabot College
Course Outline for Business 35
E-BUSINESS AND E-COMMERCE
Fall, 2002
Removed Fall 2010
Catalog Description:
35 E-Business and E-Commerce
3 units
An introduction to the fundamental concepts of electronic-business and electronic-commerce. Presentation of the
business and technology framework for e-commerce. Value network analysis including disintermediation and
reintermediation. Exploration of the hyper-competitive business environment. Application of electronic
commerce in business-to-business and business-to-consumer markets. Discussion of public policy issues
surrounding electronic commerce. Presentation of technology infrastructure requirements for implementations of
e-commerce and e-business. 3 hours.
[Typical contact hours: 52.5]
Prerequisite Skills:
None
Expected Outcomes for Students:
Upon completion of the course, the student should be able to:
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define electronic-commerce (e-commerce) and electronic-business (e-business);
describe the benefits of e-commerce;
describe the limitations of e-commerce;
describe the framework of e-commerce and its major components;
describe the driving forces of e-commerce;
describe the major managerial issues regarding e-commerce;
define the factors that determine business models of electronic marketing;
describe consumer market research in e-commerce;
describe the impact of EC on disintermediation and reintermediation;
describe the objectives of WEB advertisement, its types and characteristics;
describe the application of EC to service industries;
describe the role of intermediaries and their role in cyberspace;
describe the applications of business to business e-commerce;
classify the business models of e-commerce;
describe a typical electronic payment system for e-commerce;
identify the security considerations for e-commerce;
describe the strategic planning process for e-commerce;
describe the major legal issues related to e-commerce;
describe some of the ethical issues related to e-commerce;
identify key technologies for e-commerce including the infrastructure and technology requirements
of e-commerce.
Course Content:
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Definitions of electronic-business and electronic-commerce
Brief history of e-commerce
Benefits of e-commerce
Limitations of e-commerce
Driving forces of e-commerce
Impact of e-commerce
Managerial issues related to e-commerce
Business to consumer marketing in e-commerce
Business muddles in electronic marketing
Online customer service
Electronic intermediaries
Course Outline for Business 35, Page 2
E-Business and E-Commerce
Fall 2002
Disintermediation and reintermediation
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Marketing research for e-commerce
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One-to-one relationship marketing
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Advertising in the electronic-commerce environment
16.
E-commerce for service industries
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Business-to-business electronic commerce
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Itranets and extranets
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Electronic payment systems
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Security techniques in e-commerce
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E-commerce strategy and implementation
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Legal, ethical and other public policy issues
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Technology infrastructure for e-commerce
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Internet protocols
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Economics, globalization and other issues in e-commerce
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Methods of Presentation:
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Lectures
Discussions
Assignments and Methods of Evaluating Student Progress:
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Typical Assignments
a.
Homework
1) Comparing internet sites
2) Working on producing a site
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Quizzes
c.
Internet based assignments
Evaluation Methods
a.
Midterms
b.
Written reports
c.
Final Examination, or a final project
d.
Web-site Project
Textbook(s) (Typical):
Electronic Commerce; A Managerial Perspective, Turban, Prentice-Hall, 1999.
Special Student Materials:
None
mc 10.31.01
COBUS35