Chabot College Fall 2007 Course Outline for Business 12 INTRODUCTION TO BUSINESS

Chabot College
Fall 2007
Course Outline for Business 12
Catalog Description:
12 - Introduction to Business
3 units
Survey of the private enterprise system and basic business concepts, business economics,
types of business ownership, ethics, globalization, and organizational functions
(management, marketing, accounting, and finance). 3 hours.
Prerequisite Skills:
Expected Outcomes for Students:
Upon completion of this course, the student should be able to:
relate business concepts to business decisions;
define alternatives involved in establishing a business firm within the free enterprise
3. distinguish between ethical and unethical business practices;
4. contrast various economic systems;
5. discuss advantages/disadvantages of globalization and its impact on the business
6. describe how technology changes the business world, including the impact on human
relations in the workplace;
7. demonstrate knowledge of main business terms in the management, marketing, finance
and accounting fields of business administration;
8. relate modern management techniques to theories of motivation, leadership,
delegation, empowerment, and team work;
9. describe marketing as an exchange process between members of society;
10. list and describe major financial institutions in the United States;
11. define accounting cycle, general ledger, general journal, and financial statements;
12. describe various careers within the business administration field.
Course Content:
Foundations of business
a. Forms of business ownership
b. Differences between profit and non-profit organizations
c. Business ethics and social responsibility
Economical challenges of global and domestic businesses
a. Principles of microeconomics
b. Principles of macroeconomics
c. Three economic systems, their major characteristics and differences
International business
a. Globalization; prosperity or improverishment
b. Major international economic alliances (EU, NAFTA, ASEAN)
c. Global trade and its obstacles
Small business ownership
Management through empowerment
a. Traditional management vs. human relations management
b. Leadership
c. Human resources management and motivation, including theories of motivation
(Maslow, Herzberg, Theories X, Y, Z)
Chabot College
Course Outline for Business 12, Page 2
Fall 2007
Marketing as an exchange process
a. Market segmenting and target markets
b. Exchange as the heart of the marketing processes
c. Marketing mix and its components (product, price, place, promotion)
d. International marketing and ethical considerations in marketing
7. Managing technology and its impact on the world of business
8. Understanding accounting
a. Uses of accounting information
b. Accounting cycle and its steps
c. Accounting journals and ledgers
d. Financial statements and their role in estimating the business success
9. Managing financial resources
a. Financial management and institutions
b. Monetary and fiscal policies
c. Financing and investing through securities markets
d. Personal financial decisions
10. Careers in the business field
Methods of Presentation:
Lectures and discussions
Guest Speakers
Team activities (presentations, posting to Blackboard, projects)
Assignments and Methods of Evaluating Student Progress:
Typical Assignments
a. Prepare a team presentation on an article of your choice related to any issues
discussed in the course
b. Write a paper on a company of your choice. The paper must address the listed
criteria through the use of information provided on the company's website
c. Analyze a case from the textbook
Methods of Evaluating Student Progress
a. Graded team and individual presentations
b. Examinations
c. Quizzes
d. Graded case analyses
e. Graded internet assignments
Final examination
Textbook(s) Typical:
Understanding Business, Nickels, McHugh, McGraw, 2005
Special Student Materials:
jn 09/2006
Bus 12 course outline.doc