Chabot College
Fall, 2002
Course Outline for Business 12
INTRODUCTION TO BUSINESS
Catalog Description:
12 - Introduction to Business
3 units
Survey of the private enterprise system and basic business concepts, business
economics, types of business ownership, organization and functions, the data and
systems by which businesses are controlled. May be offered in Distance Education
delivery format. 3 hours.
Prerequisite Skills:
None
Expected Outcomes for Students:
Upon completion of this course, the student should be able to:
1.
demonstrate understanding of business concepts and their relations to business
decisions;
2. define alternatives involved in establishing a business firm within the free
enterprise system;
3. distinguish between ethical and unethical business practices;
4. contrast various economic systems;
5. discuss advantages/disadvantages of globalization and its impact on the
business world;
6. describe how technology changes the business world, including the impact on
human relations in the workplace;
7. demonstrate knowledge of main business terms in the management, marketing,
finance and accounting fields of business administration;
8. relate modern management techniques to theories of motivation, leadership,
delegation, empowerment, and team work;
9. describe marketing as an exchange process between members of society;
10. list and describe major financial institutions in the United States;
11. demonstrate general knowledge of the accounting cycle, general ledger, general
journal, and financial statements;
12. demonstrate understanding of various careers within the business administration
field.
Course Content:
1.
2.
3.
4.
5.
Foundations of business
a. Forms of business ownership
b. Differences between profit and non-profit organizations
c. Business ethics and social responsibility
Economical challenges of global and domestic businesses
a. Principles of microeconomics
b. Principles of macroeconomics
c. Three economic systems, their major characteristics and differences
International business
a. Globalization; prosperity or improverishment
b. Major international economic alliances (EU, NAFTA, ASEAN)
c. Global trade and its obstacles
Small business ownership
Management through empowerment
a. Traditional management vs. human relations management
b. Leadership
c. Human resources management and motivation, including theories of
motivation (Maslow, Herzberg, Theories X, Y, Z)
d. Labor-management relationships
Chabot College
Course Outline for Business 12, Page 2
Introduction to Business
Fall 2002
Course Content, (Continued)
6.
Marketing as an exchange process
a. Market segmenting and target markets
b. Exchange as the heart of the marketing processes
c. Marketing mix and its components (product, price, place, promotion)
d. International marketing and ethical considerations in marketing
7. Managing technology and its impact on the world of business
8. Understanding accounting
a. Uses of accounting information
b. Accounting cycle and its steps
c. Accounting journals and ledgers
d. Financial statements and their role in estimating the business success
9. Managing financial resources
a. Financial management and institutions
b. Monetary and fiscal policies
c. Financing and investing through securities markets
d. Personal financial decisions
10. Careers in the business field
Methods of Presentation:
1.
2.
3.
4.
Lectures
Seminars
Films
Guest Speakers
Assignments and Methods of Evaluating Student Progress:
1.
2.
Typical Assignments
a. Prepare a team presentation on an article of your choice related to any
issues discussed in the course
b. Write a paper on a company of your choice. The paper must address the
listed criteria through the use of information provided on the company's
website
c. Analyze a case from the textbook
Methods of Evaluating Student Progress
a. Graded team and individual presentations
b. Examinations
c. Quizzes
d. Graded case analyses
e. Graded internet assignments
f.
Final examination
Textbook(s) Typical:
Contemporary Business, Louis Boone & David Kurtz, Dryden Press, 2002
Contemporary Business Study Guide, Boone & Kurtz, Dryden Press, 2002
Understanding Business, Nickels, McHugh, McGraw, 2002
Special Student Materials:
None
mc 11/26/01
COBUS12