How to Build the
Perfect Twitter Profile
Following
• Follow people who comple ment your personal brand
and goals
• Follow people who RT and
mention you
Favorites
• Favorite tweets weekly to
keep this area relevant
• Use this area to build a
short testimonial list from
favorites that mention you
Lists
• You can include someone in
your list who you don't follow
to see their tweets
Pictures
• Tweet relevant pictures to
complement your profile
• Tweet at least 6 pictures to
get the most use from this
gallery
How to Build the
Perfect LinkedIn Profile
TWEETS
Picture
FOLLOWING
(160kb,
128 x 128px)
FOLLOWERS
FAVORITES
LISTS
(25 char.)
Picture
• Include professional-like photo
with a close-up of your smiling
face sans pets, boats, QR
codes and significant others
• Include the same photo from
your LinkedIn profile for
consistency, ensuring you are
looking left or directly into
the camera
NAME
@TWITTER_HANDLE
TWITTER BIO
LOCATION
(160 char.)
LINK
TWEETS
Location
• Enter the largest and closest
area or city
• Use the location that will show
up when others geo-search
Link
• Place your website, blog
or LinkedIn profile here
• To create a cleaner link
listing, do not enter
“http://www.” when
entering your URL
Name & Handle
• Keep your handle as close as
possible to your name so you
can use it as a 'signature'
• Consider two accounts personal and business - to
address your personal and
business goals
Bio
• Use 160 characters to create
a humanizing description of
yourself
• Treat your bio as SEO copy
using relevant keywords
Picture
• Use a professional-like close-up
shot of your smiling face
• Avoid boats, pets, girlfriend or
mystery hands on your shoulder
in your picture
• Tip: CMC offers professional
headshots
Experience
• Summarize your roll and K EY
contributions
• Avoid a resume-like breakdown
of everything you have
accomplished
Skills & Expertise
• List at least 10 of your core skills
to setup others to endorse you
• Start to endorse others first to
receive the return favor
Education
• Expand on your degrees to tie
in relevant keywords
• Stop listing your high school no
matter how old you are
Recommendations
• Secure as many as you can
from current and past contacts
• Give direction and tell your
recommenders what to say
about you.
Your
Picture
Headline
(120 characters)
LinkedIn.com/in/YourName
BACKGROUND
SU M M A RY
E XPE R IE NCE
PU B L IC ATIO NS
SKIL L S
E DU C ATIO N
(2,000 characters)
(2,000 characters per pos.)
(2,000 characters)
(50 skills, 61 characters)
(100 characters per school)
A DDITIO NAL INFO
(1,000 characters)
H O NO R S & AWAR DS
(1,000 characters)
RECOMMENDATIONS
Headline
• Use this space for your
TWEETS
summary headline instead
of your job title
FOLLOWING
• Describe
YOU as if this were
a headline in a newspaper or
a title
of a book
FOLLOWERS
URL
FAVORITES
• Customize
this URL to make
it easily shareable and avoid
those
ugly(25
numbers
LISTS
char.) at the end
of your profile
• Use your profile name
12
@TWITT
TWITTER
LOCATION
Summary
• Humanize the story of Y OU to
say who you are and what you
TWEETS
have done — and speak in the
first person
• Include your email, Twitter
handle and blog URL at the top
of the summary area
Publications
• List your blogs, papers and
anything published
Additional info
• List alternate ways for others
to get in touch with you
Honors & Awards
• List them!