concentration in
general management
Program Description
The general management concentration
provides an avenue for the pursuit of crossdisciplinary studies of management, in
the context of an integrated and rigorous
curriculum.
Students choose to concentrate in this area for
many reasons but it is especially attractive to
those students who desire to pursue a crossdisciplinary approach to management or who
are preparing for the management of a family
business.
Courses Required
Choose two business areas and meet the
criteria specified by the departments. Usually,
this involves one required course and a choice
of an elective.
Please Note: Students who have elected
another concentration within the Carroll
School of Management as well as the general
management concentration must select areas
different from the student’s other Carroll
School concentration as they pursue general
management.
Students considering these options should
discuss particular course selections with
appropriate department faculty
accounting
Required Courses:
acct3301 Financial Accounting Standards and
Theory I
acct3302 Financial Accounting Standards and
Theory II
OR
Required Course:
acct3307 Managerial Cost and Strategic
Analysis
Plus one elective:
acct3351 Financial Statement Analysis
acct4405 Federal Taxation
acct6618 Accounting Information Systems
finance
Required Courses:
mfin1127 Corporate Finance
mfin1151 Investments
No Electives
information systems
Required Course:
isys2157 Introduction to Programming for
Management
Electives (choose one):
isys3257 Database Systems and Applications
isys4258 Systems Analysis and Design
marketing
Required Course:
mktg2153 Marketing Research
OR
mktg4256 Applied Marketing Management
Electives (Choose one):
mktg2152 Consumer Behavior
mktg3153 Retailing
mktg3154 Communication & Promotion
mktg3156 Digital Marketing
mktg3157 Professional Selling & Sales
Management
mktg3158 Product Planning & Strategy
mktg3161 Customer Relationship
Management
mktg3165 Strategic Brand Management
mktg3170 Entrepreneurial Marketing in a
Digital World
mktg3174 Social Change Marketing
mktg3177 Crafting/Publishing Behavioral
Science
mktg/isys3205 Tech Trek-West
mktg/isys3253 E-Commerce
mktg3258 Advanced Market Analysis
mktg6610 Sports Marketing
mktg/isys6620 Marketing Information
Analytics
mktg/isys6621 Social Media and Digital
Business
mktg/isys6635 New Media Industries
mktg/isys6640 Analytics & Business
Intelligence
management and leadership
Required Course:
mgmt2127 Leadership
Electives (choose one):
mgmt2110 Human Resource Management
mgmt2111 Ethical Leadership Skills
mgmt2119 Communication and Personal
Branding
mgmt2123 Negotiation
mgmt2131 Special Topics: Crisis Leadership
mgmt2132 Managing Change
mgmt2133 Leading High Performance Teams
mgmt2135 Managing Your Career
mgmt2137 Managing Diversity
mgmt2139 Social Innovation and
Entrepreneurship
mgmt2140 International Management
mgmt2145 Environmental Management
mgmt2155 Special Topics: The Art of Decision
Making
mgmt2160 Special Topics: Strategic Alliances:
Achieving Goals Through Partnering
mgmt2170 Entrepreneurial Management
mgmt2265 Globalization, Culture, and Ethics
mgmt2270 Ethics of Risk
mgmt4901 Independent Study
unas5548 Leadership and Mindfulness
continued à
operations management
Required course:
oper3375 Operations Strategy & Consulting
Electives (choose one):
oper2255 Managing Projects
oper3304 Quality Management
oper3310 Sports Analytics
oper3332 Supply Chain Management
oper3384 Predictive Analytics
oper6604 Management Science
oper6605 Risk Analysis & Simulation
oper6606 Forecasting Techniques
office of the associate
dean for undergraduates
fulton 360
140 commonwealth avenue
chestnut hill, massachusetts 02467
(617) 552-3932 | www.bc.edu/csom
General Management
Concentration