COLLEGE OF BUSINESS
Curriculum Committee
April 9, 2013
2:00 p.m.
2012-13 #9
Present
L. Matuszewski, L. Zhou (for J. Johnson), J. Burton (acting chair), E. Cronauer (for V.
Krishnan), J. Wiesemann, A. Buhrow, L. Marcellus, M. Salmon
Absent
B. Towell, C. Petersen, L. Williams
Action on Minutes
The minutes from the Eighth Meeting, February 19, 2013, were approved as presented.
University Committee
Vacancies
University committee vacancies beginning in fall have been filled as indicated:
Admissions Policies & Academic Standards Committee – Sarah Marsh (MGMT)
Honors Committee – Bart Sharp (MGMT)
Assessment Updates –
Written Business
Communication and
CBK Technology
Amy Buhrow presented recommendations from the Assurance of Learning Team as
follows:
 Written Business Communication – Learning goal: Our graduates will be
effective written and oral communicators and learning objectives: (1) College of
Business graduates will be able to create common business documents and (2)
College of Business graduates will be able to analyze business situations and
respond with the appropriate channel, form, content, and format. Data was
collected in MGMT 346 and FINA 330 during the Spring, Summer, and Fall of
2011 and during Spring and Fall of 2012. Starting with Fall 2011 performance of
native versus transfer students was tracked. The College Curriculum Committee
approved the recommendations of the A-Team as follows: (1) Overall, both native
and transfer student performance is above the 75% target. Continue to report
transfer and native results and monitor results, (2) Look for patterns in the native
and transfer student data (possibly by majors, ages, GPAs, when they took UBUS
310), and (3) Investigate methods for external validation of results, perhaps using
English graduate assistants or faculty.
 CBK Technology – Learning goal: Our graduates will demonstrate common
business knowledge and learning objective: College of Business graduates will be
able to identify the role and impact of information technology on organizations to
support competitive advantage. The role and impact of information technology on
organizations to support competitive advantage is covered in ACCY 310A (for
accountancy students) and OMIS 351 (for all remaining students). During Fall
2012 the same six questions were embedded in exams to measure achievement of
the primary traits covered by the learning objective. Results showed 95.85% of
students answered at least four of the six questions correctly, which met or
exceeded expectations. The question pertaining to ERP had the highest error rate.
The College Curriculum Committee approved the recommendations of the ATeam as follows: (1) Reword the ERP question and (2) Set target performance
level at 75% of students meeting or exceeding expectations.
Certificate of Graduate
Study in Strategic
Marketing
The committee approved a relocation of the Certificate of Graduate Study in Strategic
Marketing from the Department of Marketing area of the catalog to under the MBA section
as it was created for MBA students who indicated an interest in the marketing area. (See
page 1 of 1)
Adjournment
The meeting adjourned at 2:28 p.m.
Minutes approved: April 23, 2013
_______________________________________
James Burton, Assistant Faculty Chair/Secretary
JB:cw